The Meathead Movers Story as delivered by Aaron Steed, CEO, at the Annual CEO (Collegiate Entrepreneurs’ Organization) National Conference. Where we came from, core values that lead us and some of the adversity we’ve had to overcome along the way. It’s been a wild ride and we’re just getting started. If you find the presentation moving, we’d love to hear from you!

1. Meathead Story
Aaron Steed, President & CEO, Meathead Movers
Collegiate Entrepreneurs’ Organization, October 28 2011

2. So you got your education. Great! Now what?
How many graduates want to
become a mover? LOL!

3. Get moving
Started at 15 & 17 with $100
Customer rented truck
No set hourly rate
Nothing to lose

4. Working for the tip
VIP Chair Jogging Tri-tip Sando Meathead Moment Post-move call
Word of Mouth

5. Aha moment
SLO to Chico, CA
A whopping $250
&
a train ticket
http://quarterlifeny.files.wordpress.com/2007/11/uhaul.png

6. BHAG (Big Hairy Audacious Goal)
Who’s Goliath?
Slay Goliath and become the front-runner in the moving industry with
professionally trained student-athlete movers, nationwide.

7. I think we kicked the hornets nest
Turning Point
http://www.bgcs.k12.in.us/bghs/library/hornet_logo2.gif

8. Goliath strikes back
Vanlines hire a team of lawyers
200+ page affidavit submitted to PUC
PUC takes action and shuts down phone
State ordered cease and desist
Decision to compete

9. Harder you work,
Luckier you get
Ask for forgiveness, not permission
Prepared to outwork anyone
Mentorship
Used our youth as an advantage
No one’s perfect, learn lessons once
Youngest licensed mover in US

10. Fighting for credibility
New Times
San Luis Obispo County Library
Loan to start the fleet
http://www.sportsviews.com/images/blogs/2156/blog_68111_1292356105.jpg

11. Build a #Winning team
Circle of Champions
Accountant & Lawyer
Don’t expect others to do what you won’t
http://crankuptheheat.net/wp-content/uploads/2010/07/6a00e3982071838833011570bda825970b-800wi.jpg

12. Mission Statement
Meathead Movers is revolutionizing the moving industry
one relationship at a time. We are accomplishing this by
providing the first client and employee focused moving
service. Our founding principle is to support student
athletes working their way through college in
pursuit of their own American dream, and that
will never change. We work hard, have fun, and
serve our community by providing premium
moving services as well as assisting victims of
domestic violence with a fresh start in life.

13. Starts and ends with the people
Culture = “The X Factor”

14. Locker Room

15. Weight Room
Get my PUMP on

16. Computer Lab
Get my LEARN on

17. Clothing Line

18. Meathead Parties

19. Meathead Parties

20. Meathead Parties

21. STUD of the Month

22. Girls’ Night Out

23. Pad Wrapping

24. Request Movers 1

25. Request Movers 2

26. Request Movers 3

27. Most Requested

28. Top Guns

29. Building a System
The company shouldn’t depend on you
Work ON, not IN your business

30. Pearls
It’s not what you do, its why you do it
Develop the people around you, know when to follow
Under promise, over deliver
Create a sustainable competitive advantage
Focus on only a few projects at a time

31. Social Responsibility
Give back more than you take
Leverage your donation through company operations
Get creative about providing value
Cal Poly Athletics Women's Shelter San Diego Fires
DISASTER RELIEF
COMMUNITY
SCHOLASTIC
CP French Hospital ‘05 & ‘07
Entrepreneurship SLO Symphony Red Cross
San Luis Obispo Children's' Museum Direct Relief
High School International
Rotary
Cuesta College United Way
Alzheimer's
These Numbers Association Susan G. Komen
Have Faces
Wellness
CASA Community

32. Be a Media Darling
Be newsworthy
Target and develop relationships
Use youth to your advantage
Become your industry expert

33. Problems are opportunities
Typical movers
Bait/Switch charging tactics
Consolidated trucks
Doubling
Down
Rich McClure - CEO United Vanlines
http://www.daemonstv.com/2011/03/04/undercover-boss-united-van-lines-season-2-episode-17-photos/undercover-boss-182/

34. Previous Expansion
Santa Maria Expanded to
Branch LA & The OC
Ventura
Branch

35. Growth
Meathead Annual Revenues
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$-
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

36. [YOUR LOGO HERE]
Future Expansion

37. [YOUR LOGO HERE]
Storage Partnerships

38. Let’s
Connect
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