A brief overview of SEO basics and advanced search.

2.  SEO used to be:
 Link building
 Link buying
 Link creation
 And heavily keyworded garbage
content

3. The days the music died.

5.  Sites that offer consistent, quality content
won’t be affected by the Panda filters.
 Don’t keyword “stuff,” don’t buy
links, don’t deliberately create duplicate
content.

6.  How do you create “quality content?”
 What keywords should you use?
 How do you correctly disperse your
keywords throughout your content?

7.  Curation is still okay…duplication of copy
is not.
 Consider your end goal – what does your
audience want to read? What are they
searching for, specifically?
 Add your own voice and personality to
your curation.

8. Low hanging fruit (sort by clicks):

9. People are being served results that are not ours
(sort by impressions):

13. Remember, Panda says,
“NO keyword stuffing!”
This is bad.

14. This is
perfect.
http://moz.com/learn/seo/on-page-
factors

15. Make Google do the hard work for you…

19. Type two related search
terms
Select them both
Hold down CTRL while
dragging down
Instant keyword mania

22.  Title tags
› 70 characters or less
 Meta descriptions
› 160 characters or less
 Submit sitemap to Google
› Any time your site changes

25.  HIPAA
› Protects patient privacy
› First name, last initial
› No defining details
› Patients are allowed to share, we are not
 Stark Law/Anti-Kickback/Sunshine Act
› Prohibits incentives in regard to patients and
referrals

26.  Moz.com’s On-Page SEO Guide
› http://moz.com/learn/seo/on-page-factors
 Help With Search Operators
› https://support.google.com/websearch/answer/136861?hl=en
› http://www.googleguide.com/advanced_operators.html#cache
 Google Analytics
› http://www.google.com/analytics/
 Google Webmasters Tools
› https://www.google.com/webmasters
 Google Docs Keyword Report
› http://01100111011001010110010101101011.co.uk/2013/05/finding-more-
guest-post-opportunities/