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Sources of Competitive Advantage

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Taras Kuzin
Taras Kuzin

A list of common sources of competitive advantage. Useful aid for a corporate exercise accessing current competitive advantage and for future development.

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Sources of Competitive Advantage Source Access to Intellectual Properties Exclusive Strategic Partnerships First Mover Advantage Low Cost Production Know-how Strategic Location Strong R&D Brand Popularity & Recognition Strategic Assets Reputation Access to Working Capital Speed Flexibility of Production Process Exclusive Resale & Distribution Rights Barriers to Entry & Exit Best Product or Customer Service Current Recommended for Development Х Х Х Х

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Sources of Competitive Advantage

  • 1. Sources of Competitive Advantage Source Access to Intellectual Properties Exclusive Strategic Partnerships First Mover Advantage Low Cost Production Know-how Strategic Location Strong R&D Brand Popularity & Recognition Strategic Assets Reputation Access to Working Capital Speed Flexibility of Production Process Exclusive Resale & Distribution Rights Barriers to Entry & Exit Best Product or Customer Service Current Recommended for Development Х Х Х Х