The State of Social Media in the Public Sector in the USA report is an analysis of the social media activity of 726 Local, State, and Federal government and public sector agency accounts in 17 states in America. Authored by Joanne Sweeney, CEO of Public Sector Marketing Institute. Download the report here: https://publicsectormarketingpros.com/state-of-social-media-report-usa/

11. Social Media
Surge During
Lockdown
+70% in time users
spend on social media
since the crisis arrived
+50% increase in
Messaging

12. Trust is broken (but the gap is
narrowing)
Respondents want government out
front in all areas of the pandemic
response:
o to provide economic relief (86 %)
o to get the country back to normal
(79%)
o to contain Covid-19 (73%)
o to inform the public (72 %)
https://www.edelman.com/research/trust-2020-spring-update

13. Record trust for governments

14. Trust Matters
SOCIAL MEDIA IS AN IMPORTANT ANTIDOTE TO COVID-19

26. Link your social
networks from your
website.
Be more socially
discoverable.
Be the trusted source.

27. Top Performers
Local, State & Federal

54. Content Best Practice
• Format - the multi-media content used in posts
• Frequency - the number of posts per week plus the
consistency of posting
• Form - the structure of posts, tone and audience relevance
*See pages 32, 33 & 34

56. Best Practice | Facebook

57. Best Practice | Twitter

58. Best Practice | Instagram

59. Best Practice | YouTube