2. Uk’s largest sports magazine
MONTLHY FOOTPRINT OF 5.5 MILLION
SUCCESS BUILT ON UNDERSTANDING sports
Multi-platform with web, radio & in london
Entirely ad-funded & free mobile offerings
FANS & Compelling content
Newly secured global radio fapl
Available nationally on apple newsstand
broadcasting rights
3. Investment in sport is growing
PREMIER LEAGUE NAMING RIGHTS ARE NOW WORTH £82.3 MILLION -
25% MORE COMPARED WITH 4 YEARS AGO
AON PAID MAN UTD £80M FOR 4 YEARS SHIRT SPONSORSHIP -
42% MORE THAN AIG PAID IN 2006
Source: The Guardian/BBC
5. 1) PARTNERSHIPS NOT SPONSORSHIPS
MEDIA OWNER CLIENT
EXPERTISE ASSETS
BROADCAST TALENT COMMUNICATION IDEAS
LIVE RIGHTS SPORTS TALENT
FLEXIBILITY
SHARING
14. 7) Stand out from the crowd
Key events can become cluttered & daunting...
15. 7) Stand out from the crowd
Key events can become cluttered & daunting...
...Are you buying engaged consumers or just an
audience?
16. To Recap
• Partnerships need communication, honesty & flexibility
• Multiple touchpoints drive success
• Evolving live rights and buying more
• Before you sign...ask
• Embrace social media
• You can’t buy credibility
• Stand out from the crowd
17. The future is bright
COCA COLA &
TALKSPORT:
FIRST-TIME
PARTNERSHIP FOR
EURO 2012