Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (20)
Similaire à Lee Carrotte - SecondSync
Similaire à Lee Carrotte - SecondSync (20)
Plus de MediaCom Edinburgh
Plus de MediaCom Edinburgh (20)
Dernier
Dernier (20)
Lee Carrotte - SecondSync
- 3. FROZEN PLANET SECOND-SCREEN APP
- 4. SECONDSYNC STATISTCS 25 Channels 500 Programmes per day 500,000 tweets per day 6 m illion Tw itter users w ho tweet about UK TV
- 6. SOCIAL TV STATISTICS 10 m illion Active Tw itter users in the UK 6 m illion Tw itter users w ho tweet about UK television 60% of UK tw itter users
- 7. SOCIAL TV STATISTICS 62% of consumers regularly use social media w hile watching TV 80% of 16-34 year olds regularly use social media w hile watching TV 40% of all tw itter traffic around primetime is about TV
- 8. WHY TWITTER? Public Data Real Time conversation The Tweet has become the de-facto currency of Social TV
- 10. LEADERBOARD
- 11. INSIGHTS
- 12. INSIGHTS
- 13. ANALYTICS TOOLS
- 14. ANALYTICS TOOLS
- 15. ANALYTICS TOOLS
- 16. INSIGHTS
- 17. THE DATA
- 18. THE DATA
- 19. THE DATA
- 20. ROADMAP Tackling sentiment and engagement Integrating BARB data M apping social conversations to ads and brands Profiling the 6 million users in our database
- 22. SUMMARY 3 levels of engagement w ith Social TV 1 Do Nothing 2 Use the data to target programmes 3 Use the data to drive integrated, responsive campaigns