MediaTalk 12th April 2011 is an event organized by Media Education CEE. The one on 12th April was focused on PR with special emphasis on the Czech market.

1. TRENDS IN UK AND CZECH PUBLIC RELATIONS Presented by: Euan Edworthy, CEO, Best Communications Adrian Wheeler, Consultant, Best Communications

2. Trends in CR – What hasn’t Changed Media Relations: The Perceptions Audit Publicity versus Reputation Delivery: Evaluation with KPI’s

3. Publicity versus reputation 4,800 commercial messages a day 140 press releases/pitches a day Public relations is NOT a substitute for ads Engagement versus Impact

4. The “Bohemian Bubble” Language insulates Czech consumers Plus factors and minus factors Solution: two languages, two speeds

5. Delivery: Evaluation with KPI’s AVES are dead: wrong, dumb or banned Share of voice versus competitors Fam/Fav change with stakeholders

6. Trends in UK public relations Maths versus Magic Procurement: Prove it works $100 billion global investment

7. Maths versus magic Inputs, outputs, business results Stakeholder perception audits Company and brand reputation indices

8. Procurement: prove it works Professional buyers – but unfamiliar with PBS Paid to negotiate: But how good are we? Science, maths, facts, figures

9. $100 billion Global investment From $10 million in 1950 Web: Online marketing, online media, social networks Specialisations

10. Thank you! Questions?