This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.

1. 2013 THINGS
TO THINK ABOUT
On Human Technology, Internet Culture
and Communication
by @inahill @MediaFront for #breakfastforward

2. 2013 THINGS
TO THINK ABOUT
On Human Technology, Internet Culture
and Communication
by @inahill @MediaFront for #breakfastforward

3. Forecasts are successful
if they make you just a little
bit more confident in your
grasp of culture@kholetrends

4. 1. Reputation is branding
2. The 10 second rule
3. Head VS. Heart
4. Hazy shopping VS. Thoughtful purchasing
5. The Kids of the Tumblr-generation
6. Internet (popular) culture
7. Hashtags, meme’s and GIF’s
8. Communities find themselves
9. The Cultural Calendar
10. Be relatable
11. Humanity doesn't change, but our technologies do
12. Human technology
13. The job starts when you go live!
#googletrends
#McDStories
#love
#sharingeconomy
#keyboardcat
#meme
#hashtag
#firstworldproblems
#thehashtagkiller
#matfördagen
#jonathanharris
#cowbird
#stæmning

5. xxx

6. I would start by trying to distinguish
the different dimensions of brand,
because there aren’t an infinite number
of them. Reputation, for example,
is a large component of brand.
Malcolm Gladwell

7. Two-thirds of the conversation
about any brand in existence
today is generated from outside
the company that creates and
markets that brand.Carla Hendra

8. #googletrends

9. xxx

10. This world is instantaneous and
ubiquitous, and as a result,
brand strategy and experience
must be considered every ten seconds,
not every ten years.
Carla Hendra

11. #McDStories

13. Humanity doesn't change,
but our technologies do.Jesse Darling

14. The content is the medium,
the platform is not.
Douglas Rushkoff, Present Shock

15. #love

16. 143,817,139
photos tagged
#love on Instagram

17. Our heads cultivate reason.
Our hearts cultivate intuition.
Our heads seek opportunity.
Our hearts seek purpose.
Our heads maximize utility.
Our hearts give gifts.
Our heads think of self.
Our hearts feel connection.

18. Today, our technologies reflect reason
and utility and opportunity and self.
But this may be an artifact of our time.
We could equally imagine building
technologies that reflect intuition and
purpose and gift and connection.
Sep Kamvar and Jonathan Harris, Essays about Humans & Technology

19. Our material choices as consumers
are no longer trivial. In a sense,
everything we do [buy] casts a vote
for a certain kind of world.
Malcolm Gladwell

20. Brands must act as healers,
not dealers.Jonathan Harris, Healers & Dealers

21. Consumers don’t do hazy
shopping anymore, they do
thoughtful purchasing.K-Hole #1: Fragmoretation report (download)

22. "Advertising has us chasing
cars and clothes, working
at jobs we hate so we can
buy shit we don't need."
Rachel Botsman

23. #sharingeconomy

24. xxx

25. The kids of the Tumblr-generation
are nostalgic cyber-scenesters.
They have migrated from MSN
and MySpace to Tumblr,
spawning a new subculture that
crosses over from digital into
reality.

26. #keyboardcat

27. The cat is currently
the most popular pet
in the world,
and on the internet.
Memes with meaning:
why we create and share
cat videos and why it matters
to people and brands.
Abigail Posner (read article)

28. We didn't encounter the Internet and then
decide we liked to share. Somehow,
technological advances tapped into our
pre-existing need to express ourselves.
Frank Rose, The Selfish Meme in The Atlantic

29. Thereasonwekeeprefreshingthewayso
many things look is because of our
ceaseless race to leverage the feelings of
safety and nostalgia this old thing imparts,
while simultaneously injecting a sense of
newness to seduce us into reengaging in
the experience.
Seth Godin

30. ...thosescreaminggoatvideosaren’t
just amindless distraction;theyreflect
a real human need to elevate the
everyday, make connections, and
exchange energy.
Abigail Posner, Google

31. #firstworldproblems

33. #history

34. What can a hashtag do for you?
– add meaning
– create findability
– create connections
– brand content
– create engagement
– see tracking and anlytics

35. Hashtags
allows
communities
to find
themselves.

36. Twitter
Google+
Flickr
Instagram
Kickestarter
Pinterest
YouTube
Tumblr
Facebook
Aftenposten, Kommentator Cecilie Asker

37. An element of a culture or behavior that may be passed
from one individual to another by nongenetic means,
esp. imitation.
An image, video, etc. that is passed electronically from
one Internet user to another.
Hashtags that become memes are far more likely to go
viral.
They are catchy, memorable and humorous, like a great tag line or slogan. Years later, you still
remember a meme, like a punchline to a great joke that you’ve forgotten. Even if they seem
to wander a bit off topic the very fact that they spread like quickfire is enough to make brands
and individuals take note. Memes strike a chord.
What is a meme
and how do they work?

38. Hashtags must possess
cultural relevance to connect
at an intellectual or emotional
level before they can trigger
actions, reactions, or transactions.
Brian Solis

39. #thehashtagkiller

40. Hashtags aren't
to be branded,
they are to
be relatable.Brian Solis

41. #matfördagen

42. #jonathanharris

43. Reimagine how we relate to our machines and to each
other by using computer science, statistics, storytelling
and visual art as tools. Believe in technology, but make
it more human. Believe that the internet is becoming a
planetary meta-organism, and that it is up to you to
guide it’s evolution, and to shape it into a space we
actually want to inhabit – one that can understand and
honor both the individual human and the human
collective, just like real life does.
Jonathan Harris

44. #cowbird

46. Our job doesn’t end
when the work goes live;
that’s when it begins.David Orlic, Volontaire

47. Start now, tap into the possibilites!
#breakfastforward
Thank you!
@inahill @MediaFront

48. Further reading?
The Dark side of user experience: Dark Patterns + Article
Dazed Digital #hackyourfuture
K-Hole trend reports
Memes that made into ads
The useless web
Hashtag trends
The new normal, The Gen C youtube-generation
Please explore other articles and links from each slide, and if I missed any reference tweet me @inahill.