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TWITTER: TWO TENETS
TWITTER: TWO TENETS
TWITTER: TWO TENETS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
TWITTER: TWO TENETS
IMAGE CARDS
VIDEO CARDS
O BRAVE NEW TWITTER WORLD
O BRAVE NEW TWITTER WORLD
PROMOTED TWEETS
PROMOTED TWEETS 
• 
• 
•
LIVE VS. DARK TWEETS 
• 
•
TARGETING SPECTRUM
INTEREST TARGETING 
• 
•
FOLLOWERS TARGETING 
• 
•
KEYWORD CONTEXTUAL TARGETING
KEYWORD IN SEARCH TARGETING 
• 
•
REMARKETING
TWITTER CARDS: INTRODUCTION 
• 
• 
• 
•
TWITTER CARDS: INTRODUCTION 
• 
• 
• 
• 
CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!
TWITTER CARDS: WEB CARD
THE ANATOMY OF A WEB CARD
TWITTER CARDS: LEAD GENERATION CARD
TWITTER CARDS: VIDEO PLAYER CARD
TWITTER CARDS: APP CARD
THE BUY CARD: COMING SOON
THE BUY CARD: COMING SOON
PRICING & MEASUREMENT 
• 
•
PRICING & MEASUREMENT 
• 
• 
• 
INCLUDES POST- VIEW ATTRIBUTION!
Beyond 140 Characters: The New Rules of Twitter
Beyond 140 Characters: The New Rules of Twitter

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Beyond 140 Characters: The New Rules of Twitter