The Future of Mobile

The Future Of Mobile October 27, 2009

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Lead Up To Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeline Of Key Events Source: Wikipedia, AdAge

0G To 4G In Less Than 50 Years Source: Compilation of various sources

Wireless Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CTIA, April 2009, eMarketer, May 2009

Mobile Activities ,[object Object],Source: Pew Internet & American Life Project, April 2009

Mobile Consumers Source: IDC Press Release, December 2008, Nielsen MarketSight.,Mobile Media Marketplace USA, April 2009 . ,[object Object],[object Object],[object Object]

Accessing The Web Wirelessly ,[object Object],Source: Pew Internet & American Life Project, April 2009

Why Wireless On Mobile Device Is Important A18-29 find their wireless devices to be most important for accessing information and staying in touch with people; however, with social media expanding rapidly, we expect continued growth in users finding it a need to express themselves by sharing content and posting online regularly Source: Pew Internet & American Life Project, April 2009

Impact Of Mobile Use On Older Technology ,[object Object],FACT In a Pew Internet study 77% of experts and 81% of all respondents “mostly agreed” that in the year 2020 “The Mobile phone is the primary connection tool for most people in the world.” Source: Pew Internet & American Life Project. Future of the Internet III. Source: Pew Internet & American Life Project, December 2007

Source: CTIA, eMarketer, May 2009 With mobile usage now pervasive, eMarketer forecasts that the subscriber population is approaching its saturation point. They forecast penetration will near 100% by 2013, reflected in a modest 2.7% annual growth rate in the number of subscribers between 2008 and 2013. Mobile Use Will Continue To Grow

Consumer Experience Is Improving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Mobile Market Apple has quickly reached the top of the marketplace and continues to grow

iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: 148apps.biz/ September 2009

BlackBerry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Blackberry website, www.na.blackberry.com

Palm ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: palm website, www.palm.com/us/products

Google Android (Droid) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Androidandme.com, AdMob Mobile Metrics, July, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Formats Click to Landing Page Click to Call Click for Video Click to Opt-In

Ad Formats cont. Click to Survey Click to Buy Click to Wallpaper iPhone Maps

Key Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Foursquare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Gift Card Idea ,[object Object],[object Object],[object Object],[object Object],Go to website / mobile site and enter amount, credit card number and phone number into specified fields Text is sent to recipient letting them know that they have just received a mobile gift card from person and for how much Recipient goes to store, makes purchase and enters the unique code into the POS system Printed receipt shows remaining balance You have received a gift card for $50

Augmented Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Mobile Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Mobile Campaign Quick Statistics ,[object Object],[object Object],[object Object],[object Object]

Market Changing Campaigns/Formats ,[object Object],[object Object],“ Whack ‘em All”, an iPhone game app , is one example of a Performance advertiser that has leveraged mobile advertising. “Whack ‘em All” placed advertising on the mobile Web and inside other iPhone apps. In this example, consumers were shown “Whack ‘em All” ads while playing the Tap Tap Revenge game app. “Whack ‘em All” ads linked directly to Apple’s App Store, where consumers could download the app.

iPhone / BlackBerry Commerce App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Future of Mobile

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The Future of Mobile