Jenn Vlahavas presented this deck at the Argyle CMO ThinkTank in Chicago, May 2015.

1. v
Jenn Vlahavas, VP Account Strategy
©2014 MEDIAMATH INC. 1
April 30, 2015
Realizing Customer-Centric Marketing
with Programmatic Technology

2. 53%Demand to deliver more relevant communications
to customers/be more “customer centric”
eMarketer asked Marketers andAgencies…
What factors are responsible for driving investment in data-driven marketing
49%A desire to maximize effectiveness/efficiency
of marketing investments
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014
@JENNVLAHAVAS @MEDIAMATH

3. 89%
Of companies plan to compete primarily on
the basis of the customer experience by 2016
Gartnerfoundthat:
Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014
@JENNVLAHAVAS @MEDIAMATH

4. A Customer Journey
Has Multiple Touch Points
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5. @JENNVLAHAVAS @MEDIAMATH
Organizational Barriers to
Realizing Customer-Centricity

6. @JENNVLAHAVAS @MEDIAMATH
The opportunity exists…
Programmatic can help you SEIZE it
Read: Let us help!

7. [ ] Evaluates Each Opportunity Dynamically
[ ] Activates Data
[ ] Embraces Transparency
[ ] Personalizes Messages
[ ] Minimizes Fragmentation
[ ] Optimized Toward What Works
Programmatic Enables Customer-Centric Marketing
A Holistic Enterprise Marketing Solution Has 6 Key Tenets

8. @JENNVLAHAVAS @MEDIAMATH
[1] One-Size-DOES NOT-Fit-All
Nor does every impression fit your needs

9.    
@JENNVLAHAVAS @MEDIAMATH
[2] Leverage Data
Because siloed data is sad data

10. [3] Embrace Transparency
Peel back the onion (there may be tears!)
@JENNVLAHAVAS @MEDIAMATH

11. [] Your Working Media Dollars
Transparency into:
[] What’s Working*
Transparency into:
[] What Isn’t Working*
Transparency into:
@JENNVLAHAVAS @MEDIAMATH

12. [4] Personalize Messages
Relevance Is Key To A Customer-Centric Journey
Prospecting
Awareness, Engagement
Remarketing
Re-engagement, Purchase
Retention
Cross-Sell, Upsell, Loyalty
@JENNVLAHAVAS @MEDIAMATH

13. [5] Internal Reorientation & Alignment…
Break Down the Silos!
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14. Point Solutions Are The Enemy
They are immature, selfish & don’t play nice with others
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15. [6] Optimize Continuously
Double down on what drives outcomes
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16. MediaMath provides one connected
source providing access to addressable
media in all channels to deliver more
personalized messages
@JENNVLAHAVAS @MEDIAMATH

17. economic sense to send a
It no longer makes
of persuading the few.
message to the many in hopes
- Lawrence Light
Former CMO, McDonald’s
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18. - Bonin Bough
VP, Global Media & Consumer Engagement,
Mondelez International
buy media in a way
Why would I not
that I can get data back
and use it to make
smart decisions?
@JENNVLAHAVAS @MEDIAMATH

19. THANK YOU
Jenn Vlahavas
@MediaMath
©2014 MEDIAMATH INC