Tips on how to enhance your internal webcasting efforts from MediaPlatform customer Maxim Integrated (NASDAQ: MXIM). Learn the features and functionality needed by this 9,300 employee enterprise to reach its employees across multiple locations.
2. The Enterprise Class Video Platform
MediaPlatform is an enterprise video platform including
the social video portal for on-demand and live video
streaming, and interactive rich media webcast
presentations for employee training, corporate
communications and marketing.
Welcome
3. Why this topic?
The landscape is changing for internal communicators
(tools available and user expectations)
Employees as consumers and savvy internet users
Evolution of social business tools go beyond video
4. Let’s See a Case Study
Maxim Integrated
High-tech integrated solutions
9300 employees in 18 countries
Jon Emerson runs the studio and webcasting production.
He’s going to help us learn how a global enterprise leverages
video to communicate and improve engagement with its
distributed workforce
6. About Me
| Maxim Integrated | Company Confidential6
25 years of video production
Streaming video since 1995
VXtreme -> Windows Media
Executive Producer at Maxim
since 2011
Once spent a summer driving
an ice-cream scooter around
Portland to pay for school
I like my current career more
7. Maxim Integrated Overview
30 Years of Innovation
| Maxim Integrated7
Founded
Headquarters
Global Presence
Employees
Stock Ticker
Annual Revenue
1983
San Jose, California
17 Countries
~ 9,000 worldwide
Nasdaq: MXIM
$2.4 billion (trailing 12 months)
9. Webcasting @ Maxim: Then & Now
Successfully evolving toward a new standard
2011
Two webcasts, all
others via WebEx
Very little video at all
| Maxim Integrated | Company Confidential9
2012
Fifteen webcasts
Up to 700 live viewers
All done with video
2013
On track for 40+ webcasts
Has become THE standard
Live video, many roll-ins
Increasing complexity
11. | Maxim Integrated | Company Confidential11
Live Audience @ All-Hands Meetings
12. | Maxim Integrated | Company Confidential12
Broadcast to Locations Around the World
13. Four Things That Impact Your Success…
| Maxim Integrated | Company Confidential13
Engaging content
Event duration
Production value
Preparation & practice
1
2
3
4
15. | Maxim Integrated | Company Confidential15
Keep it Short – Video Gets Boring
16. | Maxim Integrated | Company Confidential16
Attention Span of Video over Time
Source: Wistia
17. | Maxim Integrated | Company Confidential17
Production Value Control Room
18. | Maxim Integrated | Company Confidential18
Production Value Pre-event Prep
19. Did the presentation help you better understand our company
strategy, business performance, and key initiatives?
| Maxim Integrated | Company Confidential19
6%
94%
2%
98%
0% 20% 40% 60% 80% 100%
No
Yes
Response Percentage
In room
Webcast
22. Types of Uses for Video
We see our customers use video for internal communications
for:
• All-hands meetings
• CEO speeches
• Sales kick-off meetings
• Product training
• Safety, compliance, HR training
• Video updates
• Channel partner communication
• External and investor relations
23. How to be Successful
• Easy discovery of content
• Device and browser compatible without downloads
• Adaptive bitrate streaming
• Security
• Governance and content control
• Internal processes, executive sponsorship and
evangelism.
25. Thank You
Thank you for joining us!
For more information or to schedule a demo
contact: Sales_inquiries@mediaplatform.com
www.mediaplatform.com
Notes de l'éditeur
House cleaningSubmit Q&AArchive will be available
Welcome everyone and thank you for join us today.I’m Toby Holmes…As a quick intro to MediaPlatform, we are…. This is go-to set of tools for internal communicators using video (live and on-demand) with security, governance and controls.We’re excited to present a case study and best practices….As the live webcast proceeds, please submit your questions through the interface and we’ll get to some of them at the end of the show.
Not only are the expectations of employees changing, the tools available for high quality video communication are improving rapidly. This allows internal communication to evolve from a one-direction push of information to a 2-way dialogue with employees that allows the sharing of ideas and the ability to ask questions. This involves leveraging webcasting interactive features like Q&A and chat, as well as the merging of video with other social business tools that allow comments, sharing, and rating.In a recent Melcrum research study, they found that 93% of internal communication teams now see video as an important tool2/3rds of the IC teams plan on increasing budget for video in the coming monthsOver 54% of the employees expect to see video.Gone are the days of pushing information out only via email or face-to-face meetings. Video makes the message more compelling and efficient.
Video is more engaging and increases the velocity of communication in a distributed workforce
Very early in our leveraging of video for communications Ramp of usageTypes of meetingsLive vs. ArchiveWebEx vs. WebcastBuilding out infrastructure to enable more robust capabilitiesEvangelize/prove it is good – they will comeCloud solution benefits – would not have happened any other way.Make content compelling – overcome the tendency to multitaskCloud solution benefits – would not have happened any other way.Make content compelling – overcome the tendency to multitask
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I thought it would be useful to call out some of the ways that I see our customers using video (live and pre-recorded)Can be really small meetings or targeted audiences or all-company meetingsOur live video distribution supports IP-multicast, peer-assist multicast, and unicast in HLS and HDS to reach all devices and browsers.You don’t have to worry about overloading your network.
When Microsoft launched their internal video portal, they measured tremendous ROI (according to a white paper they published).The areas of biggest gain were improvements, or cost reductions in: knowledge sharing from key people, such as executives, product group members and managers to a broad audience instruction-led, onsite training (now moved online) On-location live events were either moved to a virtual space or augmented with an online component to increase reach Peer-to-peer knowledge sharing and collaboration