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Showcasing innovation - MediaServista - The Intelligent Content Curation platform
- 2. www.24cloud.ro For the next 30 minutes we will be showcasing THE FIRST INTELLIGENT CONTENT-CURATION PLATFORM DESIGNED IN ROMANIA MEDIASERVISTA Intelligent Content Curation platform
- 3. www.24cloud.ro We’ re a lean and mean technology startup. We aim to disrupt the way users interact with online content and create engines and apps that implement a new Artificial Intelligence-based paradigm. ABOUT US ZA Cloud SRL
- 4. www.24cloud.ro PRODUCTS MediaServista and Stirili are our SaaS and mobile flagship products, designed with Intelligence in mind. MOBILE DEVELOPMENT We develop mobile applications for Android, iOS and Windows 8 and we’re really good at it. OUTSOURCING We can help you define a recruiting strategy, onboard software specialists and implement agile development strategies. CONSULTANCY We can help you market you product, from presales, marketing, sales and account management ABOUT US what we do
- 5. www.24cloud.ro ȘTIRILI MEDIASERVISTA OUR PRODUCTS Știrili is a unique news reader for the Romanian online space, handling over 350 ATOM + RSS sources, from quality newspapers to blogs. Using our own MediaServista AI- powered Content Curation algorithms, available on Android and Web. MediaServista - The Intelligent Media Platform. A multi-tenant SaaS Content Curation engine which uses NLP algorithms to learn what users are reading and deliver customized content. Designed for Users, Publishers and Advertisers.
- 6. THE IDEA
- 7. www.24cloud.ro THE ONLINE MEDIA ECOSYSTEM users, publishers and advertisers Trying to find relevant information in a Big Data web ecosystem, where information growth is exponential. Users are bookmarking, “bouncing”, skimming, reading less. Trying to increase user engagement and advertising revenue, slowly transforming quality content with “click-bait” techniques. Publishers are now focusing on high traffic for high ad click rates. Trying to maximize online advertising campaigns revenue, while attracting the relevant audience through contextualization. Advertisers complain about ad campaigns efficiency.
- 8. www.24cloud.ro Users would not search for relevant data, but instead discover it? Publishers would be able to predict what users will be reading and deliver highly-engaging and relevant content? Advertisers would move to the next level of online ad targeting, with pin-point user contextualization? WHAT IF we would change the paradigm?
- 9. www.mediaservista.com Content Curation works like an online valet, bringing the users relevant content without the need of search. Users’ preferences are learned actively and seamlessly by publishers. Publishers create content that will be delivered selectively to users, relying on user profiles statistics. Advertisers get access to unique user profiles while the content is being created, delivering multi-platform contextualized ads. All 3 actors of the online media ecosystem maximize their experience and rewards, relying on a DISCOVERY ENGINE. THEAGE OF DISCOVERY Intelligent web content-curation
- 11. www.24cloud.ro A Software as a Service platform that uses Natural Language Processing techniques to automatically “understand” web pages in over 35 languages, actively learns user’s reading preferences and discovers relevant content to be delivered. MEDIASERVISTA The Intelligent Content Curation Platform
- 12. www.24cloud.ro MEDIASERVISTA core capabilities Web crawling using RSS and ATOM feeds Web scraping to extract the useful content from documents Automatically extracts keywords and generates a document summary by using Natural Language Processing Builds user profiles by learning their preferred topics, category and keyword-based Delivers a contextualized experience to every user, on every channel Determines what content should be created and creates a ranking of is most likely to be read by a certain user profile
- 14. www.24cloud.ro Natural Language Processing (NLP) is a field of computer science, artificial intelligence and linguistics concerned with the interactions between computer and human languages. It deals with computers understanding and generating human languages. MEDIASERVISTA what is NLP?
- 15. www.24cloud.ro MEDIASERVISTAJOURNEY learn predict engage monetize Understand users and content by active learning Use AI to determine relevance of future content Omni-channel contextualized experience Map user profiles to revenue generator
- 16. www.24cloud.ro Integrate MediaServista with your Publishing or Content Management System using REST Web Services Learn: Allow users to rate you content, at the same time recording implicitly what they are reading and how Learn: Monitor same-domain competition to determine category and keyword-based hot topics and trends Predict: Determine what content you should create focused on your active user base Engage: Deliver the content to the users in a personalized fashion, on mobile and web Monetize: Leverage ads engines to deliver highly personalized advertisement to each user MEDIASERVISTAfor NEWS PUBLISHERS www.your-newspaper.com
- 17. www.24cloud.ro Integrate MediaServista with your VOD System using REST Web Services Learn: Allow users to rate your video content, at the same time learning what they are watching and how Learn: Use the Electronic Program Guide (EPG) to determine future video assets Learn: Leverage public databases that store video information, such as descriptions, cast, ratings and awards (like IMDB) Predict and Engage: Recommend feature movies, shorts, TV shows, series and documentaries to each user, based on their preferences Monetize: build VOD plans that map user profiles MEDIASERVISTAfor VIDEO ON DEMAND www.your-vod.com
- 19. www.24cloud.ro Crawling over 350 content sources from news agencies, newspapers to magazines and blogs Over 2 million article processed since May 2013. 10,000+ users (Android + Web) Uses MediaServista to automatically process news feeds and deliver a unique flow of content to each users www.stirili.ro ȘTIRILI Romanian news reader for Android and Web
- 20. www.24cloud.ro Jurnalul powered by MediaServista http://jurnalul.mediaservista.com
- 21. www.24cloud.ro Libertatea powered by MediaServista http://my.libertatea.ro
- 22. DEMO
- 23. www.24cloud.ro The second biggest city in Romania, after the capital city of Bucharest, Cluj-Napoca is a unique blend of history, culture, academia and software industry. With over 400.000 residents, 10 universities, an international airport and a architectural heritage dating back to the Middle Ages, Cluj-Napoca has managed to become the country’s leader in software product development and outsourcing services. CONTACT +40.723.175.635 (Info) WEB www.24cloud.ro www.mediaservista.com VISIT US str. Govora nr. 16 A, ap.16 CONTACT US we’re based on Cluj-Napoca, Romania
- 24. www.24cloud.ro FOLLOW US social & web links FACEBOOK https://www.facebook.com/mediaservista https://www.facebook.com/Stirili TWITTER https://twitter.com/MediaServista WEB www.24cloud.ro www.mediaservista.ro www.stirili.ro
- 25. THANK YOU
Notes de l'éditeur
- Hello, my name is Emil and I am one of the co-founders and the CEO of ZA Cloud, a technology startup from Cluj-Napoca. In the next ~30 minutes I will be showcasing our flagship product called MediaServista.
- My presentation will be focusing on Romania’s first Intelligent Content Curation platform, MediaServista. The history behind the product, what is a Content Curation platform, What is a Discovery engine, how did we put Artificial Intelligence to good use, why are publishers and users using it and how, All these will be detailed shortly after an introduction of our company and team.
- ZA Cloud was founded in 2013 in Cluj-Napoca. We have a strong focus on product development and we aim to disrupt the way users interact with online content by using Artificial Intelligence.
- Of course, as any software company, we do provide other services outside our own product development, such as mobile development, software and business process outsourcing and consultancy, which means anything from product marketing and presales to customer loyalty strategies.
- And, of course, our two most distinctive products which I will detail later. STIRILI, the only intelligent news reader in Romania – available on mobile and web – and the intelligent engine that makes it work – MEDIASERVISTA.
- How did we came up with an innovative idea and turned it into a product?
- Well, if you just take a look at how the online media space looks like, you can see there is an ongoing “battle” between users, publishers and advertisers, all revolving around content. Content is what readers aim to read – it is relevant Content is what publishers strive to produce – so that users visit and engage with their websites Content is what drives ads – advertising that need to help brands and businesses grow But what is happening now is that these 3 actors have problems converging in a natural way…
- And that is because people still search for content, instead of DISCOVERING it WHAT IF we would change the paradigm RADICALY? -- read from the slide
- The Internet is on the brink of a new age, the age of DISCOVERY, that is slowly but sturdy being built by innovative apps like Zite, Trap!IT, PULSE and... MediaServista -- read from the slide Curating content is basically making the online content work for you, just as a media valet. By the way, SERVISTO is valet in ESPERANTO
- MediaServista comes to resque
- NLP - It deals with computers understanding and generating human languages.