A brief history and timeline of the Restaurant Burger King.

1. Burger King

2. History
● Founded in 1953 by
Keith Kramer & Matthew
Burns
● In operation for 60 years
old
● Inspired by McDonalds

3. History
● First known as Insta-Burger King
● Insta-Broiler oven allowed fast cooking

4. History - Timeline
● 1959 - Bought & renamed to Burger King by
James McLamore and David Edgerton
● 1967 - Bought by Pillsbury Company & hired
McDonald's executive Donald N. Smith

5. History - Operation Phoenix
● Smith's plan to revitalise the company
● Added variety to menu
● Standardization to the design & structure of
the company
● Updated franchise agreements
● Eventually damaged the financial
performance of Burger King's economy

6. History - Timeline
● British entertainment conglomerate Grand
Metropolitan acquired it
○ Eventually forced out of business
■ Decreased total value
● Put it up for sale in 2000

7. History - Timeline
● Bought by investors in 2002 for $1.5 billion
○ New advertising agency & campaigns
○ Improved menu
○ Revamped stores
○ New concept - BK Whopper Bar

8. History
● Financial crisis of 2007-
2010 hurt Burger King's
economy & improved
McDonald's
● Led to removal of
stocks from NY Stock
Exchange

9. History - Innovation
● First to offer enclosed & air-conditioned
seating area across all of its locations in the
1970s

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