Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.
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MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing
1. SOCIAL MEDIA HYPE
CYCLE
WHAT IT MEANS FOR BRANDS
The ‘Stage of Enlightenment’ Is Coming for Social Media
#SMWHYPE
2. 2
PANELISTS
SOCIAL MEDIA
HYPE CYCLE
STEVE GOLDNER
MODERATOR Sr. Director, Social Media
Ryan Partnership & MediaWhiz
@SocialSteve
E.J. SCHULTZ KEITH TRIVITT
Reporter Director, Marketing and Comms
Advertising Age MediaWhiz
@EJSchultz3 @KeithTrivitt
MICHAEL VELASCO AUTUM McREYNOLDS
Managing Director, Digital Community Manager
Ryan Partnership TalentMinded
@MichaelVelasco @AutumnMcRey
@RyanPartnership #SMWHYPE @MediaWhizLLC
3. 3
THE HYPE CYCLE
SOCIAL MEDIA
HYPE CYCLE
@RyanPartnership #SMWHYPE @MediaWhizLLC
4. SOCIAL MEDIA
HYPE CYCLE
4
SOCIAL MEDIA HYPE CYCLE
@RyanPartnership #SMWHYPE @MediaWhizLLC
5. SOCIAL MEDIA
HYPE CYCLE
5
HYPE CYCLE INTERVALS
@RyanPartnership #SMWHYPE @MediaWhizLLC
6. SOCIAL MEDIA
HYPE CYCLE
6
WHAT’S NEXT?
@RyanPartnership #SMWHYPE @MediaWhizLLC
7. 7
CONTACT
SOCIAL MEDIA
HYPE CYCLE
STEVE GOLDNER
SR. DIRECTOR, SOCIAL MEDIA
RYAN PARTNERSHIP /
MEDIAWHIZ
@SocialSteve
sgoldner@ryanpartnership.com
Ryan Partnership | Chicago
325 N. LaSalle Street, Suite 775
312.572.6633
@RyanPartnership #SMWHYPE @MediaWhizLLC
8. SOCIAL MEDIA
HYPE CYCLE
@RyanPartnership #SMWHYPE @MediaWhizLLC