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SOCIAL MEDIA HYPE
CYCLE
WHAT IT MEANS FOR BRANDS
The ‘Stage of Enlightenment’ Is Coming for Social Media



                    #SMWHYPE
2

                   PANELISTS
 SOCIAL MEDIA
  HYPE CYCLE




                                               STEVE GOLDNER
                MODERATOR                      Sr. Director, Social Media
                                               Ryan Partnership & MediaWhiz
                                               @SocialSteve
                  E.J. SCHULTZ                                 KEITH TRIVITT
                  Reporter                                     Director, Marketing and Comms
                  Advertising Age                              MediaWhiz
                  @EJSchultz3                                  @KeithTrivitt
                  MICHAEL VELASCO                              AUTUM McREYNOLDS
                  Managing Director, Digital                   Community Manager
                  Ryan Partnership                             TalentMinded
                  @MichaelVelasco                              @AutumnMcRey
@RyanPartnership                          #SMWHYPE                       @MediaWhizLLC
3

                THE HYPE CYCLE
 SOCIAL MEDIA
  HYPE CYCLE




@RyanPartnership         #SMWHYPE   @MediaWhizLLC
SOCIAL MEDIA
  HYPE CYCLE
                                                          4

                SOCIAL MEDIA HYPE CYCLE




@RyanPartnership              #SMWHYPE    @MediaWhizLLC
SOCIAL MEDIA
  HYPE CYCLE
                                                         5
                HYPE CYCLE INTERVALS




@RyanPartnership              #SMWHYPE   @MediaWhizLLC
SOCIAL MEDIA
  HYPE CYCLE
                                                          6
                WHAT’S NEXT?




@RyanPartnership               #SMWHYPE   @MediaWhizLLC
7

                CONTACT
 SOCIAL MEDIA
  HYPE CYCLE




                STEVE GOLDNER
                SR. DIRECTOR, SOCIAL MEDIA
                RYAN PARTNERSHIP /
                MEDIAWHIZ
                @SocialSteve
                sgoldner@ryanpartnership.com
                                               Ryan Partnership | Chicago
                                               325 N. LaSalle Street, Suite 775
                                               312.572.6633



@RyanPartnership                   #SMWHYPE                              @MediaWhizLLC
SOCIAL MEDIA
  HYPE CYCLE




@RyanPartnership   #SMWHYPE   @MediaWhizLLC

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MediaWhiz POV: What the Social Media Hype Cycle Means for Brand Marketing

  • 1. SOCIAL MEDIA HYPE CYCLE WHAT IT MEANS FOR BRANDS The ‘Stage of Enlightenment’ Is Coming for Social Media #SMWHYPE
  • 2. 2 PANELISTS SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER MODERATOR Sr. Director, Social Media Ryan Partnership & MediaWhiz @SocialSteve E.J. SCHULTZ KEITH TRIVITT Reporter Director, Marketing and Comms Advertising Age MediaWhiz @EJSchultz3 @KeithTrivitt MICHAEL VELASCO AUTUM McREYNOLDS Managing Director, Digital Community Manager Ryan Partnership TalentMinded @MichaelVelasco @AutumnMcRey @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 3. 3 THE HYPE CYCLE SOCIAL MEDIA HYPE CYCLE @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 4. SOCIAL MEDIA HYPE CYCLE 4 SOCIAL MEDIA HYPE CYCLE @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 5. SOCIAL MEDIA HYPE CYCLE 5 HYPE CYCLE INTERVALS @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 6. SOCIAL MEDIA HYPE CYCLE 6 WHAT’S NEXT? @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 7. 7 CONTACT SOCIAL MEDIA HYPE CYCLE STEVE GOLDNER SR. DIRECTOR, SOCIAL MEDIA RYAN PARTNERSHIP / MEDIAWHIZ @SocialSteve sgoldner@ryanpartnership.com Ryan Partnership | Chicago 325 N. LaSalle Street, Suite 775 312.572.6633 @RyanPartnership #SMWHYPE @MediaWhizLLC
  • 8. SOCIAL MEDIA HYPE CYCLE @RyanPartnership #SMWHYPE @MediaWhizLLC