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MARION DUCHESNE CATE CANNAVINO
Founder & CEO
Mediaclip Inc.
Marion@mediaclip.ca
Brand Manager
Artsy Couture
ccannavino@artsycouture.com
Live Q&A: Episode Two
Profiting from Personalization
How Product Personalization Can Grow
Your Business
ABOUT MEDIACLIP
 Founded in 2005
 Headquartered in Montreal
 Privately owned
 Worldwide presence since 2007
 Partner with major players in the
industry
Mediaclip™ is the premier developer of white-label
software for selling personalized products online.
Mediaclip works with retailers, labs and integrators to
provide B2B, B2C and B2B2C solutions.
ABOUT ARTSY COUTURE
 Based in Hunt Valley, MD
 Product lines include
 Made-to-order products
 Custom archival keepsakes
 Contemporary, yet unique designs
 20+ years of experience in photo
industry
Artsy Couture specializes in premium-quality photo
solutions for professional photographers, mass retailers,
and production organizations.
PERSONALIZATION THE NEW NORM - ESPECIALLY IN
ECOMMERCE
 Consumers want to be
recognized
 Consumers willing to share data
 It invokes positive emotions
towards a brand
 It influences shopping decisions
Source: Salesforce
PRODUCT PERSONALIZATION A KEY TO CAPTURING
CONSUMERS
 Personalization of products automatically adds meaning and
value to items
 “One-style-suits-all” is a quickly fading marketing strategy
 Personalized products are sought out by consumers across
generations
RETAILERS:
KEY BENEFITS OF OFFERING PRODUCT
PERSONALZATION
 Ability to apply price premiums to your
product offering, thus increasing average
order values
 Helps increase conversion rates by
securing shoppers‘ commitment to the order
 Heightens customer satisfaction and
their likelihood of referring your brand to a
friend
 Leads to more repeat sales and overall
greater customer loyalty
 Helps solidify your online presence and
drive web traffic
LABS:
KEY BENEFITS OF OFFERING PRODUCT
PERSONALIZATION
 Add revenue streams from B2C market and corporate businesses
 Keep machines continuously running between “regular jobs”
 Stand out from competition with service differentiator
 Ability to collect data to explore and attract new market segments
?
?
? ?
?
?
?
For the full recording of the webinar, with
expert insights and advice, contact us:
Sales@mediaclip.ca | 1-877-799-2547
LIVE Q&A WITH MARION DUCHESNE & CATE
CANNAVINO

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How Product Personalization Can Grow Your Business

  • 1. MARION DUCHESNE CATE CANNAVINO Founder & CEO Mediaclip Inc. Marion@mediaclip.ca Brand Manager Artsy Couture ccannavino@artsycouture.com Live Q&A: Episode Two Profiting from Personalization How Product Personalization Can Grow Your Business
  • 2. ABOUT MEDIACLIP  Founded in 2005  Headquartered in Montreal  Privately owned  Worldwide presence since 2007  Partner with major players in the industry Mediaclip™ is the premier developer of white-label software for selling personalized products online. Mediaclip works with retailers, labs and integrators to provide B2B, B2C and B2B2C solutions.
  • 3. ABOUT ARTSY COUTURE  Based in Hunt Valley, MD  Product lines include  Made-to-order products  Custom archival keepsakes  Contemporary, yet unique designs  20+ years of experience in photo industry Artsy Couture specializes in premium-quality photo solutions for professional photographers, mass retailers, and production organizations.
  • 4. PERSONALIZATION THE NEW NORM - ESPECIALLY IN ECOMMERCE  Consumers want to be recognized  Consumers willing to share data  It invokes positive emotions towards a brand  It influences shopping decisions Source: Salesforce
  • 5. PRODUCT PERSONALIZATION A KEY TO CAPTURING CONSUMERS  Personalization of products automatically adds meaning and value to items  “One-style-suits-all” is a quickly fading marketing strategy  Personalized products are sought out by consumers across generations
  • 6. RETAILERS: KEY BENEFITS OF OFFERING PRODUCT PERSONALZATION  Ability to apply price premiums to your product offering, thus increasing average order values  Helps increase conversion rates by securing shoppers‘ commitment to the order  Heightens customer satisfaction and their likelihood of referring your brand to a friend  Leads to more repeat sales and overall greater customer loyalty  Helps solidify your online presence and drive web traffic
  • 7. LABS: KEY BENEFITS OF OFFERING PRODUCT PERSONALIZATION  Add revenue streams from B2C market and corporate businesses  Keep machines continuously running between “regular jobs”  Stand out from competition with service differentiator  Ability to collect data to explore and attract new market segments
  • 8. ? ? ? ? ? ? ? For the full recording of the webinar, with expert insights and advice, contact us: Sales@mediaclip.ca | 1-877-799-2547 LIVE Q&A WITH MARION DUCHESNE & CATE CANNAVINO