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Lokaal Persbeleidvisie van de journalist,[object Object],Seminarie Lokaal Persbeleid voor Steden en Gemeenten,[object Object],Maandag 27 september 2010,[object Object]
Inhoud,[object Object],E-mail,[object Object],Persconferenties,[object Object],Persoonlijk contact: de sprint,[object Object],Persoonlijk contact: de marathon,[object Object]
E-mail,[object Object],Voorbeeld:donderdag 9 september 2010 ,[object Object],88 ingestuurde berichten op ‘gvaregiometropool’ (regionaal nieuws Antwerpen),[object Object],O.a. De Vughtse Heide,,[object Object],de politie Antwerpen,,[object Object],programmatie Zuiderpershuis,,[object Object],Spicy Maasmechelen, …,[object Object],Persoonlijk (interne communicatie): 50 berichten,[object Object],CONCLUSIE,[object Object],E-mail is niet (meer) het meest efficiënte medium,[object Object],om nieuws bij de journalist te brengen.,[object Object]
E-mail,[object Object],WANNEER IS E-MAIL WEL EFFICIËNT?,[object Object],Als het bericht KORTis.,[object Object],Als de 5 W’s en de H zijn vermeld: wie, wat, waar, wanneer, waarom en hoe?,[object Object],Als in de tekst wordt verwezen naar een WEBSITE. Stuur GEEN attachments mee, die worden meestal niet gelezen.,[object Object],Als er een CONTACTPERSOON wordt vermeld mét gsm-nummer. Journalisten willen liefst ook nog eigen vragen stellen. ,[object Object],Als het niet anders kan.,[object Object]
Persconferentie,[object Object],RICHTLIJNEN,[object Object],Is het wel echt nodig? Waarom zou een journalist zich (moeten) verplaatsen? ,[object Object],Kort,[object Object],Praktisch,[object Object],Info,[object Object],Broodje,[object Object],Memostick,[object Object],GRAFISCH materiaal,[object Object],Op voorhand bevestigen?,[object Object]
Persoonlijk contact: de sprint ,[object Object],DE NATTE DROOM VAN EEN JOURNALIST,[object Object],IS IEMAND ...,[object Object],die wéét hoe het zit, bv. een bereikbare woordvoerder of insider,[object Object],die on én off the record kan praten,[object Object],die geregeld belt met een nieuwtje of iets dat op komst is,[object Object],waarmee je kan afspreken,[object Object],die poortenkan openen,[object Object]
Persoonlijk contact: de sprint ,[object Object],CONCLUSIE,[object Object],Bel gewoon een journalist op. ,[object Object],Bel met de eindredactie en overtuig ze waarom iets interessant is. ,[object Object]
Persoonlijk contact: de marathon,[object Object],PROBEER UIT TE ZOEKEN HOE ,[object Object],EEN REDACTIE  WERKT,[object Object],Welke journalist volgt welke dossiers? ,[object Object],Snelle veranderingen in medialand: blijf bij!,[object Object],Kranten willen PRIMEURS! ,[object Object],Voor alle partijen het beste: een lang lopende relatie van vertrouwen en professionaliteit tussen journalist en woordvoerder.,[object Object]
Vragen uit het veld,[object Object],Bedankt!,[object Object],Paul Hendrickx,[object Object],Chef Metropool,[object Object],Gazet van Antwerpen,[object Object],phendrickx@concentra.be,[object Object]

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Lokaal Persbeleid voor Steden en Gemeenten - Paul Hendrickx 27092010

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