Beverage Knowledge.pptx

Being in the hospitality industry, in
food and beverage service to be
specific, you need to learn what
drinks are available in your
workplace so that you can offer
suggestions or other alternative of
drinks to the customers who orders
something not in your beverage list.
Introduction

The general information you need to know for the
customers includes:
 Which ones are suitable for aperitifs
 Which ones are suitable for drinking during
and after a meal
 Wines and food combinations
 What the beverage taste like, look like, smell
like and where they come from
 What is the beverage alcoholic strength
 Where they come from domestic or imported
 Information specific to wines – details
relating to wine makers, wine styles, wine
growing areas, grape varieties, wine
characteristics and information relating to
wine shows and the wine industry
 Size of serves, bottles, cans and glasses
 The variety of ways in which different liquors
can be served

The term “beverages” refers to
all kinds of potable drinks that
have thirst-quenching,
refreshing, stimulating and
nourishing properties.
Food service operators deal
with wide rnage of beverages to
satisfy the requirements of
guests before, during, and after
meals and at any time of the
day.

Classification of Beverages
Alcoholic Beverages
02
01 Non-Alcoholic Beverages

BEVERAGE
NON-ALCOHOLIC
BEVERAGE
ALCOHOLIC
BEVERAGE
Nourishing Drinks
e.g. milkshakes,
chocolate drinks, fruit
juices, mocktails, milk
Water
Refreshing Drinks
e.g. Colas, Soda, Tonic
water, syrups and
Ades, Aerated waters
Stimulants
e.g. Tea, Coffee
Distilled
Fermented
Spirits or liquor Liqueurs
Rum
Tequila
Vodka
Gin
Whisky
Brandy
Wine
Ciders
Beer

Non – Alcoholic
Beverages
The term “non-alcoholic
beverages” covers drinks that
are either totally free from
alcohol or that have less than
0.5% abv. It includes a gamut
of drinks from hot to cold and
from simple to erotic.

The categories of non-alcoholic
Beverages are as follows:
 Refreshing Drinks
Colas, Syrups or Squashes,
Soda, Tonic water
 Stimulating Drinks
Tea & Coffee

 Black Tea
 Green Tea
 Oolong Tea
Methods of Preparation
 Instant method
 Saucepan or Jug Method
 La Cafetiere Method (Plunger)
 Percolator Method
 Vacuum infusion Method (Cona)
 Filter Method
 “Pour Through” Filter Method
 Individual Filter Method
 Still Set
 Espresso Method
 Turkish or Egyptian Method
Other styles of coffee frequently
requested are as follows:
 Long black
 Café au lait
 Café noir
 Vienna coffee
 Decaffeinated coffee
 Liquer coffee
Coffee
Tea

These are beverages that contain
ethyl alcohol or ethanol. The
percentage of alcohol in a drink
varies from 0.5% to 95%,
depending on the method by which
alcohol is obtained. Drinks with
higher alcoholic content are diluted
to 40% alcohol by volume (abv) for
consumption and they are ideal for
(more than 60%) culinary
preparations (especially for
flambéing) and for medicinal
purposes.

Methods of Preparing Alcohol
Fermentation
Distillation
Fermentation is the process in
which sugar is converted to alcohol
and carbon dioxide by yeast.
Distillation is the process of separating
elements in a liquid by vaporization and
condensation. There are two types of
distillation (1) the Pot still Method (2) The
Patent still method

Pot still method
Patent still method

What is Proof?
Proof is a term
found in the label of
alcoholic beverage
to indicate the
alcoholic content of
the said beverage.

Wines
Wine is an alcoholic beverage obtained from the
fermented juice of freshly harvested grapes. It is
prepared from both white and black grapes.
Classification of Wine
 Colour
 Taste
 Content

Here are some of the Red grape varieties where red wines are
made:
 Cabernet Sauvignon
 Pinot Noir
 Shiraz
 Merlot
 Zinfandel
 Grenache Noir
 Gamay Beaujolais
 Mouvedre
 Tempranillo
 Sangiovese
 Nebbiolo
 Barbera

White Grape Varietals
 Chardonnay
 Sauvignon Blanc
 Semillon
 Riesling
 Gewurztraminer
 Chenin blanc
 Alberino
 Pinot blanc
 Pinot Grigio
 Marsanne
 Muscat
 Mulller-Thurgau

It should have the aroma of the grapes
used in the making and should be free
from unpleasant smell.
It should be well-balanced, that is,
all components of wine should be in
harony (fruits, acid/tannin, and
finish)
It should be clear and bright.
Characteristics of Wine

Spirits Spirits are the highest ABV products of
the yeast-based fermentation of a liquid
brewed to have fermentable sugars.
Unlike beer or wine, however, spirits are
the product of a second step called
“distillation” that further fortifies them.

BRANDY
Is the
distillates of
fermented
grape juice.
GIN
Is a distilled
alcoholic
beverage
form juniper
berries.
VODKA
Is a distilled
alcoholic beverage
from fermented
mashed grains or
potatoes.
TEQUILA
Is the distilled
alcoholic beverage
from the blue
agave plant in
Tequila

RHUM
Is a distilled
alcoholic
beverage from
by -product of
sugar cane
LIQUEUR
Is a distillate from
fruits or nuts.
WHISKEY
Is the distilled
alcoholic beverage
of a fermented
mash of grain and
is aged in the
wood.

Our plans
Saturn is the second-
largest planet in the
Solar System
Venus has a beautiful
name and is the second
planet from the Sun
Mercury is the closest
planet to the Sun and the
smallest of them all
Basic Pro Premium
$40 $75 $90

Traction
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
30,000
Total drinks sold
$18,50
Average user savings per deal
2XXX 2XXX 2XXX 2XXX

Case study
Mercury Venus Neptune Jupiter
Challenge Saturn has rings Mars is cold Earth has life
Results 30% 120% 75%
Solution Mercury is small Jupiter is big Neptune is far
Budget $330,000 $150,000 $80,000

Reviews
“Saturn is a gas giant
and has several rings.
It's composed mostly of
hydrogen and helium”
“Mercury is the closest
planet to the Sun and
also the smallest one in
the Solar System”
“Mars is a cold place. It’s
full of iron oxide dust,
which gives the planet its
reddish cast”
Dan Black Mia Halley Bob Stones

Awards
Neptune is very far
away from the Sun
Despite being red,
Mars is very cold
Mercury
Neptune Mars
Mercury is the
smallest planet
Jupiter doesn’t have a
solid surface
Venus has extremely
high temperatures
Saturn was named
after a Roman god
Venus
Jupiter Saturn

Target
Age
0-18 19-35 <35
Interest
Flavor
Look
Health
30%
50%
70%
$35,000
Venus is the second planet
from the Sun 76% 6%
18%
Gender
36% 21%
43%
Female Other
Male
Expenditure

Venus
Mars
Mercury
Venus is the second
planet from the Sun
Mars is full of iron oxide
dust
planet to the Sun
Competitors
A
B
C
A
B
C

Business model
Despite being red, Mars is
a very cold place
Jupiter is the biggest
planet of them all
Marketing
Training
Assessment
Technology
planet to the Sun
Neptune is very far away
from the Sun

Timing
Mars is actually a
very cold place
Neptune is far away
from Earth
Mars
Neptune
Earth Earth is the third
planet from the Sun
Venus Venus is the second
planet from the Sun
Day 1
Day 2
Day 3
Day 4

Predicted growth
17
New employees next year
400
New market points
$53,000
Expected income
2XXX 2XXX 2XXX

Investment
Mercury is the
smallest planet
Neptune is far away
from Earth
Mercury
Neptune
Mars
Mars is actually a
very cold place
Jupiter
Jupiter is the
biggest planet
19%
8%
41%
32%

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“Despite being red,
Mars is actually a
very cold place”
“Mercury is the
smallest planet in
the Solar System”
“Neptune is the
farthest planet from
the Sun”
“Saturn is a gas
giant and has
several rings”
“Venus is the
second planet from
the Sun and is
terribly hot”
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“Despite being red,
Mars is actually a
very cold place”
“Jupiter is the
biggest planet in the
entire Solar System”
“Saturn is a gas
giant and has
several rings”
75%
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“Mercury is the
smallest planet in the
Solar System”
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