This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
SharingEconomy: The Buzzword of the Moment
1. Economy
#Sharing
(and real promises behind a collaborative and shared economy)
the buzzword of the moment
Simone Cicero
meedabyte
meedabyte.com
workshops & consulting
Pisa – October 10 2013
14. 2009“challenged the
conventional wisdom
that common property
is poorly managed and
should be either
regulated by central
authorities or
privatized”
Nobel Prize in Economic Sciences
awarded to Elinor Ostrom
26. Keynote 2012
“We're just increasing our
humanness and our ability to
connect with each other, regardless
of geography”
Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012
iper-socialization
27. “you cannot ignore the growth of social media,
which will be ruthless to businesses that are
judged to be making the world a worse place,
not a better one.
So many companies are waking up and
realising that they can be inside the tent,
shaping solutions, future-proofing their
businesses, strengthening their ties with their
existing consumers and reaching new ones”
Paul Polman, Unilever CEO
28. Rational Benefits
1. Financial – saves me money
2. Environmental – is good for the environment
3. Lifestyle – provides me flexibility
4. Lifestyle – is practical
5. Trial – provides access to goods/services
Source: Campbell Mithun research
29. Source: Campbell Mithun research
Emotional Benefits
1. Generosity – I can help myself and others
2. Community – I'm valued and belong
3. Lifestyle – I'm smart
4. Lifestyle -- I'm more responsible
5. Cultural – I'm part of a movement
32. “collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities and
cities around the world are using
network technologies to do more
with less by renting, lending,
swapping, bartering, gifting and
sharing products on a scale never
before possible”
33. “collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities and
cities around the world are using
network technologies to do more
with less by renting, lending,
swapping, bartering, gifting and
sharing products on a scale never
before possible”
34. “The new status symbol isn’t
what you own - it’s what you’re
smart enough not to own.”
41. “Earn up to $1000 a month renting your car
We pre-screen all drivers and provide $1 million insurance on every rental.
You control your price and decide who rents your car and when.”
Relayrides Share your Car
renting
47. Local Motors
A distributed car manufacturer: customer/user
participates to the design and build phase
(people actually build the car themselves)
Design
72. Economics is: "the science
which studies human
behavior as a relationship
between ends and scarce
means which have alternative
uses."
Lionel Robbins – “An Essay on the Nature and
Significance of Economic Science” (1932)
81. “Fundamentally, economic value is
created from economic inefficiencies ...
While this all started slowly, today
(thanks to digital revolution) every
sector of the global economy is being
affected by the relentless drive for
efficiencies*”
John Winsor (CEO of Victors & Spoils and Chief Innovation
Officer of Havas)
* = hard to increase GDP
Another kind of recovery
85. “The Sharing City not only creates new jobs, increases income and
efficiently uses resources, but it will reproduce communities that
disappeared, due to rapid urbanization and industrialization, in a
modern mode using information technologies and social networking
services.”
Park Won-soon, major of Seoul
86. •Support to sharing nonprofits and
corporations
• Promotion of sharing enterprises
• Publicizing Seoul’s brand as the
Sharing City
• Subsidizing and Incubation for
Sharing Startups and Enterprises
• Incubating approximately 20
sharing startups
• A Sharing Promotion Committee
• An International Sharing City
Conference
• Facilitate communication between
sharing enterprises and central gov.
• Correct obstructive statutes or
systems (laws)
key
items9
90. “to create a climate that empowers local
people and communities, building a "big
society" that will take power away from
politicians and give it to people”
The big society
91. “the partner state, is a state form that
enables the social creation of value by its
citizens. It protects the infrastructure of
co-operation that is the whole of society.”
The partner state
92. “This transition will take the country from a phase of
dependence on finite resources to one of infinite resources,
such as science, technology and knowledge”
“change the productive matrix towards
creating a society based on common, free
and open knowledge”
FLOK Society
96. Social Enterprise:
prepare for the social,
participative welfare era3
“Social enterprise
an organization
applying
commercial
strategies to
maximize
improvements in
human and
environmental
well-being,
rather than
maximizing profits
for external
shareholders”
98. thanks!(and stop with buzzwords
it’s time for the Homo Collaborans)
Simone Cicero
meedabyte
99. And HUGE thanks to:
Since his presentation is strongly
based on collaborative efforts and
previous presentations.
Special thanks to
@albertcanig @btincq
(ouishare.net)