1. How To Choose Your Affiliate Program Wisely
Affiliate marketing programs have sky-rocketed in popularity in the past
few years. As one of the fastestand easiestways to start an online
home business people are jumping on this wave by the millions.
Affiliate programs offermerchants the opportunity to employvast
armies of sales people who get paid for the results they achieve.
The rewards for affiliates can be very good,and the skilled affiliate
marketer can earn many thousands of dollars per month. This win-win
situation has led to an explosionin the number of affiliate programs
that are available to affiliate marketers.
With this growth of affiliate opportunities have come many questions,
such as: how do you go about choosing the right affiliate program for
you? What qualities should you look for in a program and which gives
you a good chance of making a sustainable income? Below are some
tips that will help you to evaluate affiliate programs, and help you to
avoid wasting time and money.
What Commissions Does the Program Pay?
It is very important that you know how much you can expectto earn
from a sale. There is no point in spending time and money promoting a
productthat pays very small commissions.You could end up spending
more on marketing than you make on sales. It is probably bestto stick
with marketing products with a high commissionvalue, unless you
have found a niche market where you can sell vast quantities of
product, and make substantial commissionson your volume of sales.
How Much Traffic is their Website Getting?
Try to discoverthe amount of traffic the affiliate owner’s website is
already receiving. Alexa.com is a very useful tool for doing this
research. If the website is ranked in the top 100,000,the merchant is
getting a good volume of traffic, so it’s possiblethat there may already
be too many affiliates. If it is ranked below 500,000 itmay be no good,
or it could be a goldenopportunity to make some real money by
2. becoming one of the first affiliates!
Always research a merchant’s product if their website has a low traffic
ranking. It may be a good idea to buy the productyourself if you can
afford it. Otherwise you could do a search to find out if there are any
negative reviews about it on the internet. Be careful who you listen to
though because many people are in the habit of bashing affiliate
programs with nothing to really support their comments.If you find a
large amount of negative reviews with little positive ones then it would
probably be a good idea to stay away from that affiliate program.
How OftenAre Affiliate Commissions Paid?
Some affiliate programs pay commissions every week; some once a
month, others only pay every quarter. It is important that you know how
often you can expect a pay check if you are going to have financial
control over your business.Do you have the financial resources to
continue to market a product if you have to wait a long time before you
get paid? It would also be wise to find out the minimum commission
that you have to earn before you get paid.
Does The Affiliate Program Use Tracking Cookies?
Many customers do not buy on their first visit to a merchant’s website.
It is important therefore that the merchant uses cookies for their affiliate
program, so that you get creditif the customerreturns and buys at a
later date. Check out how long the cookies last. The longer the cookies
lasts; the better the chances of you getting paid!
Does the Affiliate Program Pay on SubsequentSales?
Some programs will only pay commissionon sales that come through
customers visiting their site via a direct link from your site. They pay
you nothing for any subsequentpurchases that the customermakes if
they visit the merchants site directly. It is important that you get paid no
matter what route the customerreturns by if you are to build a
sustainable affiliate business.
What Marketing ResourcesDoes the Affiliate Program Offer?
3. Look at the type and quality of the marketing resources that they
provide. Do they provide articles, advertisements,or other content that
you can use to put on your site? Do they provide free guides, special
offers,free viral e-books,or product samples that you can send to your
list? If the marketing material they provide is good then it is likely that
the business will provide good supportfor their affiliates.
Finding the right affiliate program for you can be tough to do. The best
advice is to do your own research, follow the advice above, and listen
to your instincts. Use the above questions as an aid to finding an
affiliate program that enables you to reach your financial goals. You
never know… You might just strike affiliate marketing gold!
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