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RichMan
List Building
Poor Man
Growing email list is the single best
thing you can do for your business
1. by spending money (rich man way)
2. by growing it organically (poor man way)
There are 2 ways to build email list:
Too much money
and not enough time or patience?
Gil Elvgren “All Set”, 1956
(pssst... can I have your number?)
Rich Man’s
LIST BUILDING TIPS
1. Buy a List ...BOO!
1. Buy a List ...BOO!
You’ll end up with untargeted,
unresponsive list
Can’t sell a steak to a vegetarian...
2. Banner Advertising
Ever heard of banner blindness?
Still there.
3. Buy Ezine Solo Ads
Find good lists and
it’s definitely worth it
4. Google Adwords
5. Facebook Ads
Might be worth it IF
you know what you are doing
Poor Man’s
LIST BUILDING TIPS
you know...
for the rest of us
6. Cross promotion
Approach other bloggers in your niche
and agree to tell your list about their
newsletter, if they do the same for you
7. Product bonus
Give away your
freebie as a bonus to
another blogger’s
product.
8. Give an incentive
give away something special to a
random subscriber on your list.
For instance:
a gift card, a premium product, a service…
This will give your readers
incentive to get on your list
and stay on your list
9. Password protect your posts
Set a password for your popular
posts or for a part of a post.
10. Leverage other blogs
Round up a few bloggers.
Each will write a post promoting
other’s newsletter and/or freebies.
11. Hold back
Give away a part of your freebie,
but do ask readers to
subscribe to get the rest.
12. Let others
give away your freebie
Many bloggers don’t have a freebie of
their own to build their list with.
Let them give away yours and
ask their readers to join your list
for more great stuff
Don’t have a freebie to
start building YOUR list?
You can have my
"Mommy, Where Does My Traffic Come From?"
traffic report
Download Traffic Report Here
You can have my
"Mommy, Where Does My Traffic Come From?"
traffic report
Click the button
Download Traffic Report Here

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List Building for Rich Man and Poor Man