We think everybody could use less work - and more traffic to their websites. It’s kinda why we developed the social media automation tool MeetEdgar! And it’s why our Onboarding coach Megan McMullin, is hosting a FREE webinar December 6th at 3pm EST to teach you how to: - Double the traffic to your website - without extra work - Get more social followers using the updates you’re already writing - Leverage your content for better lead generation - Take back hours of your time every week So join us to develop a social media strategy that will drive more traffic to your site, without the time suck.

1. Less Work, More Traffic
with Megan McMullin
www.meetedgar.com
@meetedgar #edgarwebinar

2. @meetedgar
Your Time Is Your Currency
Keep the conversation going tweet
@meetedgar with #edgarwebinar if you
have follow up questions
Free Month Offer with Code:
clickminded

3. @meetedgar
Take a day and track where your time goes to know what
you need to automate, what’s a time suck that’s pulling you
out of the creation and creativity of your content
Work ON your business not IN your business
Social Batching - Drive traffic while you sleep.
Are there things you are doing over and
over when it could be automated?

4. Write updates in advance and
setting a schedule allows time
later to engage with your followers

5. @meetedgar
Counterintuitive Fact Alert:
.The more you systematize your social
media, the more natural conversation
and engagement you will generate.
(Hint: post questions and conversation
starters along with links.)

6. Social Media
helps tell the
story of what
separates
YOUR product
or service
from everyone
else

7. Find your why
Become an expert and authority in your niche and show up consistently for
your followers - Be a brand people want to hang out with!
Ask yourself: What would you post if you had a million followers
Simon Sinek: How great leaders inspire action
Why = The Purpose
How = The Process
What = The Result

8. @meetedgar
The best way to combat the algorithms and future
proof your social media?
Be Authentic and humanize your brand: People know, like, and trust people,
not brands.
Rally your followers
Keep the social in social media
Think relationships first, business second
The longer you have someone's attention the more likely you can build trust -
Give them a reason to come back for more

9. @meetedgar
Step One: Develop Your Brand Voice &
Audience Personas
You want to be recognised no
matter what social network you
are posting on
Your company’s voice on social
media shows people who you are
– and just as importantly, who
you aren’t – and you have to be
able to keep that identity
consistent.

10. Speak to your audience personas to
add value and sell:
Features and Benefits
Lifestyles and Experiences
When you are known for something
people will listen

11. Brand Recognition
is Key
Fashion and beauty vlogger
Kelsey Simone: her Instagram
account, which has over
650,000 followers to date.
Especially if your brand
depends on visuals and
aesthetics, this needs to be a
top priority

12. @meetedgar
Step Two: Develop Your
Content
Twitter: The same post can no longer be sent
to to the same Twitter account more than
once
Facebook: Prioritizing friends and family,
organic reach is down
Instagram: Does not allow links in comments
LinkedIn: Prioritizing Video
Is Evergreen
Blog Content on
Social Media
Dead?
No - It’s an
opportunity to
connect more
authentically

13. What the studies say your
blog traffic looks like.
(more at bit.ly/edgartraffic)
What a post from the
Edgar blog looks like.

14. @meetedgar
As David Ogilvy, one of the greatest
copywriters of all time said:
On the average, five times as many people read
the headline as read the body copy. When you
have written your headline, you have spent eighty
cents out of your dollar.

17. Use topics that
spark the most
comments on social
media to inform
your content
creation

18. @meetedgar
Starter questions you can ask yourself:
● What’s something you’ve done (or do) differently?
● What’s a big change that’s happened recently?
○ What’s new? What’s exciting?
○ News? Technology? Strategy?
● What’s a recent experience you’ve learned something from?
● What advice do you have for a reader?
○ Practical or philosophical! (ie, “How to do a thing” or “How to think about a
thing”)
Don’t Be Afraid to Diversify Your Authority!

22. Use Desire Words to Lead People to the Sale:
7 Touch points
Want over have
Love over need
When in doubt produce
emotion
“You are going to WANT to
buy this because you are
going to LOVE the results”

23. More Video, Less Text
Create videos from your most
trafficked blog posts you have
Use the same concepts like headline
testing with your video
Give people a real time experience
with LIVE!
(psst - practice on stories!)

24. @meetedgar
Behind the scenes stuff.
Things that inspire you.
Favorite tools to make your life easier.
Other people’s content.
You couldn’t stop laughing because…
Ask questions.
Successes and Failures
Share genuine, personable,
short-and-sweet content
with your followers!

25. @meetedgar
Testimonials - Tell stories of transformation
What did it FEEL LIKE before you purchased X
What did it FEEL LIKE when you pulled out your credit card
What does it FEEL LIKE now having X in your life.
Make It Visual - Let Canva or
another design program do the
heavy lifting!

26. Diversify Your Content
Create content so compelling it makes people think… “I want to
learn more”
Schedule and plan funny / diverse content between product
content (psst.. A scheduler like Edgar can help)
This will also help you build community and remind you to not sell
to your followers all the time
Most people do not care about your product until they need it, so
you need to find a way to make them care about your social media
feeds

27. Make sure your
status updates
make sense on
mobile

28. While you’re not
necessarily creating
on mobile, your
audience is
definitely
consuming there.

30. When you write a status update, try reading it out loud afterward. Does it sound
like something you would say on the phone, or to a friend? If not, you may need to
rethink your tone, or that update may not reach its full potential.

31. @meetedgar
Step Three: Develop your posting schedule

32. @meetedgar
Strike Your Perfect Marketing to Value Ratio!
For every promotional message you
post, you need at least three to four
pieces of content that add value
Educate Inform Entertain Promote

33. @meetedgar
Categorize
When you categorize, you can crank out a whole bunch of
different updates for a single piece of content, and you don’t have
to worry about posting them all in a row – they’ll have stuff from
other categories spreading them out

35. @meetedgar
If you want to send 6 updates a day 5 days a week, to get a
month's worth of fresh content, that's 30 updates a week 120
updates a month
If you use 6 categories that's you only having to add 20
updates per category per month

36. @meetedgar
Step Four: Analyze and Adjust
Don’t play golf in the dark
& look back to move
forward
Look at engagement over
reach
Don’t ignore the
demographics

37. Organic posting
is one of the best
ways to validate
the Tweets you
should promote!

38. Analytics >
Tweets >
Top Tweets >
Promote

39. The Algorithms
Less about follower count - more about community, meaningful
interactions
Facebook: Meaningful engagement, consistency, messenger and links
LinkedIn: Real people in their algorithm, personal posts, videos,
testing stories
Twitter: Consistency, timeliness, authenticity
Instagram: Dwell time, categorised by hashtags, curated content vs
stories, humanize your brand,

41. Create Evergreen
Content
Post it to Social
Get Shares
Get Clicks
Get Leads
Get Customers
The Virtuous Cycle
@meetedgar

42. The More Social Updates You Post, The More
Opportunities for The Cycle To Go To Work!
This guy automates this process
@meetedgar

43. The “Yeah, but . . .”
section has arrived!

44. “But I don’t want to repeat things
too often and annoy people.”
● If you have a 3 month content block you’re
only reposting the same content 4x/year.
● YOU read everything you post but no one else
does! Check your own stats.
● If they do see it again, they don’t care.
● “Trending” means content was repeated!

46. “You may not post
duplicative or
substantially similar
Tweets on one account or
over multiple accounts
you operate.”
Twitter’s Terms Of
Service:

48. Think of Twitter’s “limitation” as a way to
optimize your content – and develop new
ways to entice customers to click!

49. Focus on one call to action
Make an impact by adding value
Use links to drive traffic, but don’t be an infomercial

51. “But won’t scheduling
all my updates make
me sound like a
robot?”

52. Consider the
intention behind a
post and write
multiple ways of
expressing that
intention

53. YOU are still writing all of your updates;
they’re all in your voice.
The manner in which they’re posted doesn’t
matter to your audience.
What matters is the quality of the content -
which is much higher if you aren’t coming up
with it all on the fly.

54. Create customers who will love you when
the market changes
Fall in love with your customers not your product
Automate so you can engage authentically with
your followers

55. Join The
#edgarchallenge
Take ONE tip from today and Tweet
@meetedgar using #edgarwebinar
when you do
The sooner you start… the sooner you will see the data,
know when to iterate, and find your success in Social
Media Marketing