Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone. Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.

1. Deep Dive: 2018 Social Media Trends To
Save You Time and Improve Your ROI

2. Deliver the right
message to the right
people at the
right time.

3. Amount Gained – Amount Spent
Amount Spent )(
ROI =

4. Social
Media
Follower Update or
Promotion
on social
Media Clicks link
to sales or
features
page CONVERT
TO SALE
The problem here is that
not all marketing is direct:
You never know when
someone will be ready to
buy, so nurturing and
softer updates will still lead
into this simple flow.

5. It isn’t the size of the dog in the fight,
but the size of the fight in the dog
“68% of companies
surveyed have social
media teams that are
only one or two
people.”
- Simply Measured

6. Know
Your
Goals &
Mark
Your
Starting
Point

7. Value is all
relative
Know your goals and how they
fit into your overall marketing
plan to start building brand
recognition and trust among
your followers, and start
fostering long-term
connections with your
audience
Not all about
the money
Clicked your blog link or subscribes to
your RSS feed
Time spent on features page
Signed up for your newsletter or
downloaded a PDF
Blog comments
Word of mouth (NPS)

8. Tracking engagement
can be easier and
more useful than
tracking revenue.
If you define social
media success by your
engagement instead of
your revenue, you’re
in the majority.

9. The benefits of automation are more plentiful
than an all-you-can-eat buffet in Vegas:
Schedule and plan your posts in
advance.
Get the most out of your content by
recycling it.
Free up more time for the tasks that
do require a human, like engaging
with your fans and getting social
media strategies in place

11. Ways to measure your social media ROI
Audience
Reach and
follower
count
Click
through
rate
Engagement
Conversion
rate

12. Content creation and the “3 P’s”:
Professional, Personality, Passions
Set Benchmarks:
Current followers, Current reach
Tracking:
Use Edgar’s history page, Facebook
Insights, and Twitter Analytics
Building Awareness

13. 1. Will this topic be of interest to our audience?
2. Do we have a unique perspective or new piece of
information to share?
3. Can we talk about this topic from a position of
authority?

14. Take a realtor for
example….
Focus on the long term
relationships!
Listings do not inform or
engage followers beyond
those ready to buy a house.
Think of everyone you are
missing!
Consider instead
mixing in:
- Market activity reports
- Neighborhood data
- Buying and selling tips
- Improve your home ideas
- Testimonials
- What to expect during the
process
- Lifestyle posts

15. Long
Term
Value
Not One

16. It’s about
the long
game
Post less about
pricing and more
about the lifestyle

17. No Monetary Value?
Look at the shareability
potential
Custom Visuals: Your
Brand Name and site
travels with the post every
time someone shares it

18. Eye Catching Visual
Relevant hashtag
Question
Shared Experience
Exclusivity
Cross-Channel Promotion

19. V
I
D
I
O
Play to the Algorithm: If your goals
are to build awareness and lead
generation do not skip out on video
Non Intrusive Entertainment: You
are not asking your followers to go to
your website, you are not intruding on
their day - you are just entertaining
and asking them to watch a video!
Measure Viewership for ROI brand
awareness and brand favorability

20. You can give your followers a better life – show
them what that life would look like.
When you talk about prices
and ROI, just remember –
there’s more than one way
to make it clear to your
reader that what you’re
selling is worth it.
Testimonials and social proof!

21. Discoverability, Relatability and Shareability
Post quotes that
support the mission
and purpose of your
brand
If followers engage
with a quote…. It
increases the
likelihood people will
see your NEXT post!

22. Content creation
- Show the benefit in a conversational tone
- Use numbers, ask a questions and trigger
curiosity or emotion
- “Post it forward” add value and show your values
- Be real and don’t be afraid to be “Flawsome”
- It’s the followers space - we are just playing in it
Tracking
- Pay close attention to the comments, shares, likes
- You can gain a lot of insight about the interests of
your followers and form a strategy for the future.
Real People Run Real Businesses!
Monologue >>> Dialogue

23. Engagement
Participation
Consistency
Share worthy
Custom images -
your brand travels
with every share!

24. Actions
and
behaviors
that lead
to brand
loyalty or
an
eventual
sale

25. Lifestyle photos

26. Influencer
Marketing
Over 90% of marketers who
employ an influencer
marketing strategy believe it
is successful.
Relevancy to your industry
Audience Product Match
Target audience
Follower count does not
mean influence
Do not neglect micro
influencers

27. In 2016 Facebook crunched their data:
Every person on Facebook is connected to every
other person by an average of three and a half
friends; 3.5 degrees of separation.
Analyze what the
most engaging
companies are
doing, then
innovate and do it
better.

28. Don’t
miss
when
your
brand
is
being
talked
about!
https://www.google.com/alerts

29. trends.google.com

30. Ephemeral Content: STORIES
The definition: something that is short-lived, lasting for
up to 24 hours before disappearing forever. Instagram
Stories has over 250 million daily active users.
Discoverability: Instagram users can see your stories
even if they are not your followers.
Tracking: People who watch your stories all the way
through are a great indicator that you are producing
content people love!
The how: Open your story and swipe up. You'll see the
number as well as the usernames of the people who
have seen each photo or video in your story

31. Content Creation:
Blog links, Other people’s content,
Product releases, Story to relate to your
audience
One post, One job
Tracking: Link shorteners, site traffic
The world does not need more
content, it needs more purpose

32. Goals: keep your audience’s attention, educate them, AND
convince them to part with their money.
Create posts for readers AND skimmers:
guide your readers through the stary and and find what's important to them
A good header on your shoulders

37. Facebook
IQ

38. You can
build
custom
audiences
from people
connected
to your
Page OR
from all of
Facebook.

39. Link Shortening to measure ROI
Create urgency
Visual and attention
grabbing
Fun and Playful
Shareable Deals are
made for Social Media!
Shortened link for
tracking

41. A/B Testing at it’s best!
Edgars Twitter variations will calculate the click through Rate on each
headline! What phrases when used in combination with a link have a higher
click-through rate

43. Content Creation: Telling a story and the value of your
product takes work!
Tracking: You know your story strikes a code with your
followers when you see your conversion rate increase.
Track website actions in Google Analytics by setting up
goals and event tracking.
Not always about the sale: Did they take another
desired action on that page? Did they read another blog
post?
The longer your followers consume your content, the more
time you have to build trust
BONUS: Boost successful posts

45. Discovery and Awareness
Not yet aware that they need a social
media tool, or are not aware that they
exist
In the market for a social media
management tool and are considering
several options.
Gathered their data and are ready to
make a decision.
Audience
Targeting
Consideration
Decision

46. Types of Ads
Discovery and Awareness
Consideration
Decision
Blog Posts
Thought Leadership
Email Capture
Pricing Page
Product Content
Promotional Deals
Pricing Page
Expiring Coupon Offers
Promotional Deals

47. Budget Distribution
Discovery and Awareness
Starting point: allocate
your budget on
Facebook.
If you have decreased
site traffic, consider
allocating 50% in
driving new interest.
Split the remaining
between conversion
and consideration

48. Break It Down!
$1500k Budget
Brand Awareness - $450
Consideration - $450
Conversion - $600

49. Coupon Codes for tracking:
State Bicycle Co. attribute $500,000 in
annual sales to coupon codes and traffic
from Facebook.
Join the discussion:
“National Donut Day”
Clear Call To Action - You need to lead
followers to take the next step.
Stop in your news feed images

50. Promotional Storytelling
YOU are what sets your
business apart!
Run social media promotions
when no other promotions are
occuring
Increased traffic and sales can
be attributed easily to your
social media efforts!

51. People love brands that give back:
Stay true to your brand
and target audience
People know when they
are being sold to so
make it authentic
Share your teams
community service or
personal causes too!

53. Selling
benefits is
more
valuable
than selling
features.

54. “Don’t confuse activity
with achievement.”
John Wooden

55. Email
support@meetedgar.com
TWITTER:
@meetedgar
Or try an Edgar free
trial today:
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