The speech provides the audience with the key info about Braintree, which processes millions of transactions annually for m-commerce innovators such as Uber and Airbnb, and how to increase the end to end conversion using the Magento extension for V.Zero. In particular, it is focused on the Braintree SDK (V.zero) which is engineered to give merchants easy access to new payment methods, advanced features, and security tools as they come on stream. During the speech are presented check out examples and technical info on how to integrate Braintree.

2. Chi siamo_
- 179M utenti attivi nel mondo
- $282B volumi gestiti nel 2015
- 25% delle transazioni via mobile
- $50B capitalizzazione di mercato
- 29% quota di mercato in Italia
- Acquisita nel Sept 13’ per $800M
- $50B pagamenti gestiti nel 15’*
- 100% di crescita anno su anno dal 13 ad oggi
- 185M di carte custodite nei nostri server
- $2.48B i volumi gestiti da Venmo in Q4 15’
** Volume annualizzato basato su dati del 2014_ Fonte:
Braintree

3. 3
I nostri clienti_

4. 4
International_
46 mercati_
132+ valute_
14 Versamenti di fondi disponibili_
Sviluppo internazionale_Sviluppo internazionale_

5. 5
V.zero

6. 6
Il nuovo pacchetto di
sviluppo per applicazioni
(SDK) Braintree v.zero è
progettato con lo scopo di
fornirti accesso a nuovi ed
esistenti metodi di
pagamento fin dal loro
lancio_

7. 7
Interfaccia utente predefinita
(DROP-IN)
Interfaccia utente predefinita/Interfaccia utente personalizzata_
Utilizza V.Zero per migliorare il tuo check out di acquisto e ridurre il tasso di abbandono nel carrello
Interfaccia con campi personalizzati
(HOSTED FIELDS)

8. Esperienza di acqusito con BrainTree_

9. Mobile

10. Esperienza “Mobile” con Uber_

11. 11
Apple Pay + v.zero_

12. 12
https://www.braintreepayments.com/blog/going-live-with-apple-pay
US merchants gia’ attivi con ApplePay attraverso l’integrazione con BrainTree_

13. Esperienza con “OneTouch”_

14. v.zero
> A modern foundation for accepting payments

15. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Digital Landscape
Mobile Leaders
15

16. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
v.zero digital wallet
16
> Easy checkout
> Easy upsell
> New models
> Secure
> PCI DSS Compliant
> Fraud Proof
> Future payments

17. Addressing PCI Compliance
No raw credit card data passes through the merchant’s server. All
sensitive card data is encrypted and stored safely (in the vault).
+
Reduces PCI compliance scope.+
1
3
5
7
2
4
6
Your Server
GET/Checkout
Render payment
Page/Fields
POST payment_
method_nonce
Retrieve
ClientToken
Return
ClientToken
Create
Transaction
Transaction
Result
Server
Uplifting conversions
High customizable payment fields+
Unparalleled User Experience+
Easy integration+
************4321

18. 1Your Server
Create Transaction
with token
Server
Tokenization
Subscriptions+
”One click” buy+
Easy integration+
2 Result
Nonce to payment token
Payment token to create a transaction

19. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
21
v.zero Hosted Fields for Credit cards
<form id=“sample-form”>
<div id=“card-number”>
. . .
<script>
braintree.setup("CLIENT_TOKEN",
"custom", {
id: "my-sample-form",
hostedFields: {
number: {
selector: "#card-number"
},
. . .
}
. . . }
Client side:

20. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
22
Pay with PayPal
<div id=“paypal-container”>
. . .
<script>
braintree.setup("CLIENT_TOKEN", "custom", {
paypal: {
container: “paypal-container”
}
. . . }
Client side:

21. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
23
Pay with PayPal

22. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
24
Pay with PayPal

23. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
25
Pay with PayPal

24. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Magento Plugin
Braintree payments by Gene
26
> PCI DSS Compliant
> Tokenization
> Cards + PayPal

25. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Gene Plugin for Magento
Configuration 1/2
27

26. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Gene Plugin for Magento
Configuration 2/2
28

27. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Gene Plugin for Magento
User Experience for guest users
29

28. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Gene Plugin for Magento
User Experience with tokenization
30

29. © 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Live examples
31
Gene Plugin for Hosted Fields

30. Thank you 
Fulvio de Giovanni
@fulviodeg
https://www.linkedin.com/in/fulviodegiovanni
> Come to our stand!
Roberto Grassi
Enterprise Sales Manager, Braintree EMEA
m +44 7845595337
e roberto.grassi@getbraintree.com