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Nicola Della Marina: Magento Frontend next level

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Lo sviluppo del frontend negli ultimi anni ha raggiunto nuovi livelli di complessità, in seguito all’evoluzione di internet e alla sempre maggiore importanza dei motori di ricerca.

Oltre che di tutti gli aspetti grafici il frontend developer deve occuparsi anche di una serie di funzionalità e ottimizzazioni che nel mondo dell’eCommerce sono diventate fondamentali: Search Engine Optimization (SEO), social network integration e miglioramento delle prestazioni.

Nicola Della Marina nel suo intervento tratterà nel dettaglio i singoli argomenti, ed evidenzierà come sia fondamentale la loro interazione.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Nicola Della Marina: Magento Frontend next level

  1. 1. Ciao e benvenuti!
  2. 2. Portiamo il Frontend di Magento ad un nuovo livello
  3. 3. I Livelli ‘Esterni’
  4. 4. SEO Social Network Performance
  5. 5. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  6. 6. Schema.org
  7. 7. Schema.org • Lo Schema definisce un markup per dati strutturati • Schema.org è il progetto (ed il sito) nato per raccogliere e rendere disponibili gli schema relativi ad una larga serie di possibili contenuti • Sono dati aggiuntivi che permettono ai motori di ricerca di analizzare meglio i contenuti della pagina e di fornire informazioni più rilevanti agli utenti • Pensati per l’uso con Microdati, sono utilizzabili anche tramite Microformati o RDFa
  8. 8. Schema.org – i Microdati <div class="Product"> <div>NIKE</div> <h1>NIKE AIR MAX 90</h1> <img src="/media/catalog/product[…].jpg" /> <p>Le scarpe Nike Air Max 90 da uomo sono dotate di tomaia con dettagli in pelle premium per comfort e resistenza estremi. […]</p> </div>
  9. 9. Schema.org – i Microdati <div itemscope class="Product"> <div>NIKE</div> <h1>NIKE AIR MAX 90</h1> <img src="/media/catalog/product[…].jpg" /> <p>Le scarpe Nike Air Max 90 da uomo sono dotate di tomaia con dettagli in pelle premium per comfort e resistenza estremi. […]</p> </div>
  10. 10. Schema.org – i Microdati <div itemscope itemtype="http://schema.org/Product" class="Product"> <div>NIKE</div> <h1>NIKE AIR MAX 90</h1> <img src="/media/catalog/product[…].jpg" /> <p>Le scarpe Nike Air Max 90 da uomo sono dotate di tomaia con dettagli in pelle premium per comfort e resistenza estremi. […]</p> </div>
  11. 11. Schema.org – i Microdati <div itemscope itemtype="http://schema.org/Product" class="Product"> <div>NIKE</div> <h1 itemprop="name">NIKE AIR MAX 90</h1> <img src="/media/catalog/product[…].jpg" /> <p>Le scarpe Nike Air Max 90 da uomo sono dotate di tomaia con dettagli in pelle premium per comfort e resistenza estremi. […]</p> </div>
  12. 12. Schema.org – i Microdati <div itemscope itemtype="http://schema.org/Product" class="Product"> <div itemprop="brand">NIKE</div> <h1 itemprop="name">NIKE AIR MAX 90</h1> <img itemprop="image" src="/media/catalog/product[…].jpg" /> <p itemprop="description">Le scarpe Nike Air Max 90 da uomo sono dotate di tomaia con dettagli in pelle premium per comfort e resistenza estremi. […]</p> </div> http://schema.org/Product
  13. 13. Google Rich Snippets
  14. 14. Google Rich Snippets
  15. 15. Google Rich Snippets • Requisiti per usare i rich snippets – Vanno applicati alle pagine prodotto, non in lista o altre sezioni – Il prodotto deve essere acquistabile nella pagina in cui sono presenti di microdati – Non è consentito l'uso su siti di prodotti per adulti • Microdati obbligatori – Name – Price e PriceCurrency • I dati possono essere testati tramite un tool apposito
  16. 16. Google Rich Snippets
  17. 17. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  18. 18. Hreflang
  19. 19. Hreflang dall'italia
  20. 20. Hreflang dagli Stati Uniti
  21. 21. Hreflang Dalla Francia
  22. 22. Hreflang <link href="http://www.musicradar.com/" hreflang="en-gb" rel="alternate"></link> <link href="http://www.musicradar.com/" hreflang="x-default" rel="alternate"></link> <link href="http://www.musicradar.com/us/" hreflang="en-us" rel="alternate"></link> <link href="http://www.musicradar.com/fr/" hreflang="fr-fr" rel="alternate"></link>
  23. 23. Testare gli hreflang https://www.google.com/search?q=musicradar&hl=en&gl=us&pws=0 Dominio Query di ricerca Lingua utente Nazione utente Rimuove personalizzazione
  24. 24. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  25. 25. Sharing Buttons
  26. 26. Sharing Buttons <iframe src="//www.facebook.com/plugins/share_button.php?href=https%3A%2F%2Fdevelopers.facebook.com%2F docs%2Fplugins%2F&amp;layout=button" scrolling="no" frameborder="0" style="border:none; overflow:hidden;" allowTransparency="true"></iframe> <a href="https://twitter.com/share" class="twitter-share-button" data-count="none">Tweet</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d. createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}( document, 'script', 'twitter-wjs');</script> <a href="//www.pinterest.com/pin/create/button/" data-pin-do="buttonBookmark" data-pin-color="red" data-pin-height="28"><img src="//assets.pinterest.com/images/pidgets/pinit_fg_en_rect_red_28.png" /></a> <script type="text/javascript" async defer src="//assets.pinterest.com/js/pinit.js"></script> <script src="https://apis.google.com/js/platform.js" async defer> {lang: 'it'} </script> <div class="g-plusone" data-annotation="none"></div>
  27. 27. AddThis … Sharing Buttons e i suoi amici…
  28. 28. Sharing Buttons
  29. 29. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  30. 30. Open Graph
  31. 31. Open Graph • Il protocollo Open Graph consente alle pagine web di diventare un oggetto all'interno di un grafico sociale. • Consente di controllare quali informazioni vadano condivise sui social network ed in che modo • Si basa su RDFa e consiste nell'inserire alcuni meta-tag all'interno del tag <HEAD> della pagina.
  32. 32. Open Graph • I tag più comuni sono: – og:title – og:description – og:url – og:image – og:type – og:site_name product / product.group
  33. 33. Senza Open Graph
  34. 34. <meta property="og:image" content="http://[…]/mm15/opengraph/opengraph.jpg"> <meta property="og:title" content="Scarpe Converse All Star Hi Canvas - AW LAB"> <meta property="og:url" content="http://[…]/mm15/opengraph.html"> <meta property="og:type" content="product"> <meta property="og:description" content="Scarpa uomo Converse All Star Hi Canvas di ispirazione basket. Tomaia in canvas e suola in gomma vulcanizzata.">
  35. 35. Con Open Graph
  36. 36. Open Graph Facebook (che ha lanciato il protocollo nel 2010) mette a disposizione uno strumento per analizzare come verrà condiviso il contenuto: https://developers.facebook.com/tools/debug/ Ha anche lo scopo di cancellare la cache delle informazioni
  37. 37. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  38. 38. Twitter Cards
  39. 39. Cosa sono?
  40. 40. • Si basa sugli stessi principi del protocollo Open Graph • Consente di aggiungere del contenuto oltre ai normali 140 caratteri • Sono compatibili con Open Graph • Gli url richiedono di essere approvati tramite il Validator Tool • Tramite il Twitter Card Analyzer possiamo valutare il feedback
  41. 41. I tag  twitter:card = product  twitter:site  twitter:data1  twitter:label1  twitter:data2  twitter:label2
  42. 42. <meta name="twitter:card" content="product"> <meta name="twitter:site" content="@AW_LAB"> <meta name="twitter:label1" content="Brand"> <meta name="twitter:data1" content="CONVERSE"> <meta name="twitter:label2" content="Sport"> <meta name="twitter:data2" content="BASKET">
  43. 43. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  44. 44. JS/CSS Compression
  45. 45. Le operazioni da svolgere sono due: • Concatenazione • Compattazione Hanno effetto su due fattori di caricamento della pagina: • Riduzione del numero di connessioni • Riduzione del peso globale della pagina
  46. 46. Quanto mi costa ogni file? • DNS Time • Connect Time • Server Time • Transfer Time • Wait Time • Number of Domains
  47. 47. System > Configuration > Developer
  48. 48. Minify JS/CSS
  49. 49. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  50. 50. Lazy Loading
  51. 51. È un design pattern che prevede che le risorse vengano caricate solo al momento dell'effettiva necessità di visualizzarle
  52. 52. Riduce il tempo 'percepito' di caricamento della pagina per l'utente ( e per i bot )
  53. 53. Image Lazy Loading
  54. 54. Image Lazy Loading <img list.phtml src="<?php echo $this->helper('catalog/image')- >init($_product, 'small_image')->resize(135); ?>" width="135" height="135" alt="<?php echo $this->stripTags($this- >getImageLabel($_product, 'small_image'), null, true) ?>" /> <img list.phtml src="<?php echo $this- >getSkinUrl('images/placeholder.gif); ?>" data-original="<?php echo $this- >helper('catalog/image')->init($_product, 'small_image')- >resize(135); ?>" width="135" height="135" alt="<?php echo $this->stripTags($this- >getImageLabel($_product, 'small_image'), null, true) ?>" />
  55. 55. SEO Schema.org HrefLang Social Network Sharing Open Graph Twitter Cards Performance CSS/JS Compression Image Lazy Loading
  56. 56. GRAZIE !

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