Social media is just the start of the transition away from push-based, one-way communications to a world of fully interactive, collaborative engagement between communicators, media, and influencers. This presentation begins to examine how the semantic web will enable anyone to discover a greater number of experts and related opportunities on nearly any topic.

4. in 1950

5. The changing media landscape

9. Remember Usenet?

10. 30,000 Usenet articles per day in 2001. Remember Usenet? Less than one minute ago via web

11. 4 million Tweets per hour in 2010. 30,000 Usenet articles per day in 2001. Less than one minute ago via web Remember Usenet? Less than one minute ago via web

14. Every 2 days we create more information than we did from the dawn of civilization to 2003.

15. New voices of authority

17. 24 press releases in 2009

18. 25,000 social media mentions this week

19. Lady Gaga has 6.5 million followers 3.4 million subscribers 2.3 million viewers

20. Top 10 newspapers had declines in readership of 10% or more last year

21. During primetime, the average network seriesis watched by only 8%of available viewers

22. Among the affluent, magazine circulations are down 16% in the last year

23. 17% of householdshave DVRs…

24. Guess how many are skipping the commercials?

25. 35 milliondigital influencers using new media 1 million journalists using traditional media

26. Facebook now drives more web traffic than Google

27. The changing face of influence

28. 1 Trillionproduct & services impressions generated by advertisers

29. 500 Billionproduct & services impressions generated on social media

31. Direct-to-consumer has a new meaning

32. What’s a journalist? …I don’t really care. I can decide for my self whether a source of information is reliable. Rob Hyndman

33. Now we seek the “news” that we want…From the sources and perspectives that we want…

34. We literally filterour view of the world.

35. Social platforms get specialized Social platforms get specialized

36. 2009 “Listening platforms” emerge

37. 2009 Your company or client was everywhere in social media

38. 2009 You knew you had to monitor what was being said

39. 2009 As the volume of content increased, the cost to monitor it decreased

40. 2009 But how do you know what’s important and what’s just noise?

41. 2010 “Listening platforms” evolve

42. 2010 Only some social media activity really matters to your company or client

43. 2010 The key is to identify and monitor the important influencers

44. 2010 Now platforms let you separate the signals from the noise.

46. Real-time monitoring, text analysis, sentiment & reactions

48. Open & closed systems

49. Contextual search

50. Natural language search

51. You get smarter, faster

52. Better sources

53. Better background

55. 1. Know your influencers

56. 2. Cultivate relationshipsget your story out

57. 3. Embrace tools and technologies

58. 4. Learn to be fast

59. 5. Facilitate collaborationamong all participants

60. 6. Accept the blurring lines

61. Conclusion