7. Budget
• Strategizing & Planning = $20,000
• Google AdWords = $5,000
• Advertising & Marketing = $35 million
• Implementation = $3 million
• Total = Approximately $50 million
8. Key Performance Indicators
• Men and women both
consumers
• New flavors attract more
buyers
• Sales increase when
compared before and
after campaign
9. Goals
• Reach out to both men and women
• Low-Calorie
• Easy to use
• Affordable
• Multiple Flavors
10. Summary
• Free Samples of Crystal Light
• Contest for most creative flavor
• Internet marketing & social media
• Achieve goals!