4. Business Solutions
UX/XD
The Science and Art of Designing a Product or Service
• Easy to Use
• Fits Expectations
• Meets Business Goals
Source: www. humanfactors.com ROI of User Experience
6. Business Solutions
UX/XD
The Big Picture
The amount of money
spent worldwide on
information technology is
$1 Trillion per year.
Source: www. spectrum.ieee.org Why Software Fails
7. Business Solutions
UX/XD
The Big Picture
The percent of products that are
abandon because they are
hopelessly inadequate is up to
15% of all projects.
Source: www. spectrum.ieee.org Why Software Fails
8. Business Solutions
UX/XD
The Big Picture
The percentage of venue that
goes toward the IT group
ranges from 5% - 10%.
Source: www. spectrum.ieee.org Why Software Fails
9. Business Solutions
UX/XD
The Big Picture
The amount of time
programmers spend on rework
that is avoidable is 50%.
Source: www. spectrum.ieee.org Why Software Fails
10. Business Solutions
UX/XD
The Big Picture
The cost of fixing an error
after development is 100 times
that of fixing an error
before development.
$1 vs. $100
Source: www. spectrum.ieee.org Why Software Fails
11. Business Solutions
UX/XD
The Big Picture
Here are 3 of the top 12 reasons projects fail around
user experience or user-centered design work
1. Badly defined requirements
2. Poor Communications among
customers, developers and users
3. Stakeholder politics
Source: www. humanfactors.com ROI of User Experience
12. Business Solutions
UX/XD
The Big Picture
User experience design can fix
3 of the top 12 reasons by …
• Conducting stakeholder interviews
• Gathering user research
• Testing with actual users
Source: www. humanfactors.com ROI of User Experience
13. Business Solutions
UX/XD
The Big Picture
Meaningful Measurements
1. Conversation rate or the increase of visitors to a website
who either buy or donate
2. Registration
3. Decrease in the number of drop-offs or abandonment
4. Decrease to the number of calls to the help desk
5. Reduction in training time
6. Increase in the usage of an application
7. Save user time
8. Save development time
9. Reduce errors
Source: www. humanfactors.com ROI of User Experience
14. Business Solutions
UX/XD
The Big Picture
Calculating the return on investment
is a way to show the value of doing
user experience work.
Source: www. humanfactors.com ROI of User Experience
21. Business Solutions
UX/XD
Gather the Troops
Each expert in the room will
be a key contributor providing
background information,
fresh ideas, or shrewd
observations of your
customers.
22. Business Solutions
UX/XD
Time and Space
1. Pick the place (conference room)
2. Remove distractions (no-devices)
3. Use whiteboards (or butcher paper)
4. Gather Supplies (sticky notes,
sticky dots, markers, pens, timers,
printer paper
5. Healthy snacks are optional but
always a crowd pleaser
23. Business Solutions
UX/XD
Time and Space
Five days?
“We’ll never get approval.”
Map
M
Sketch
T
Decide
W
Proto-
type
Th
Test
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27. Business Solutions
UX/XD
Long-term goal: Reduce medical provider cost and
improve patient outcomes.
Sprint Question: Can we prove our product is
reliable, secure and reduces costs?
Project: Goal & Question
31. Business Solutions
UX/XD
1. Each person writes his/her note, one at a time,
on sticky notes.
2. At the end of the expert interviews we merge
the and organize them.
Project: How Might We…
42. Business Solutions
UX/XD
Project: Ready, Set, Sketch
SUPPLIES
1. Copy printer paper
2. Felt tip markers
RULES
1. Be sure your sketches are
self-explanatory
2. Keep them anonymous
3. Ugly is okay
4. Words matter
5. Give it a catchy title
56. Business Solutions
UX/XD
Sprinting Utopia
1. A friendly welcome
2. General, open-ended context questions
about the customer
3. Introduction to the prototype
4. Detailed tasks to get the customer
reacting to the prototype
5. A debrief to capture the customer’s
overarching thoughts and impressions
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The Five-Act Interview