Design for Everyone: 7x10^9 Reasons We Need to Stop Designing for Ourselves
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Technology should be more inclusive. This means thinking about people as diverse, individual entities--not just statistics or marketing segments. I give an overview of the different ways of understanding people and culture, and the implications for designers and entrepreneurs.
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Design for Everyone: 7x10^9 Reasons We Need to Stop Designing for Ourselves
- 1. 7x109 REASONS WE NEED TO STOP DESIGNING FOR OURSELVES BY MEGAN KIERSTEAD WWW.SOCIALERGONOMICS.COM @MEGKIERSTEAD
- 2. A CHANGE IN MINDSET
- 3. MEGAN – UX DESIGNER Age: Upper 20’s Languages spoken: English, sarcasm Education: Graduate school Web skill: Expert/addicted Job: Social Ergonomics Goals: spread design gospel, make the world a better place, improve technology Frustrations: lazy design, bad interfaces Tech owned: Apple laptop, iPad, Android phone, Kindle
- 4. THE WORLD IS COMPLEX, SO STOP OVERSIMPLIFYING
- 5. DESIGN IS A BALANCE BETWEEN LIMITS & FREEDOM
- 7. SOCIAL ERGONOMICS: DESIGN TO FIT PEOPLE
- 8. EVERYONE IS DIFFERENT, SO WE’RE ALL THE SAME
- 9. INDIVIDUAL DIFFERENCES • Motivations/goals – power user vs. novice, risk aversion, willingness to explore • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 10. EVERYONE HAS DIFFERENT GOALS
- 11. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 12. GENDER & ORIENTATION: LIVING IN THE DARK AGES Why?!
- 13. Better …
- 14. Best?
- 15. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 16. RACE IN THE UNITED STATES
- 17. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 18. AGE IS MORE THAN JUST A NUMBER
- 19. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 20. BAD NEWS – YOUR ICONS ARE PROBABLY TOO SMALL
- 21. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network
- 23. INDIVIDUAL DIFFERENCES • Motivations/goals • Gender • Race • Age • Physical differences • Socioeconomic Status • Social network – affects learning, awareness, adoption
- 24. CLIQUES AREN’T ONLY FOR HIGH SCHOOL
- 25. WHAT CAN I DO?
- 26. Develop Your Empathetic Brain by Exposing Yourself to People & Situations Outside Your Comfort Zone
- 27. Don’t Assume You Know the Answer… Iterate and Listen
- 28. Support Different Interaction Styles
- 29. THE IMPORTANCE OF LANGUAGE & MEANING
- 31. CULTURAL DIFFERENCES IN COLOR MEANING http://visual.ly/what-colors-mean-different-cultures
- 32. EVEN IF SOMEONE UNDERSTANDS SOMETHING, THEY MIGHT NOT BE ABLE TO DISCOVER IT
- 33. LITERACY – SOME DESPRESSING NUMBERS http://visual.ly/understanding-illiteracy
- 34. Make Your Content Understandable by EVERYONE http://read-able.com/
- 35. WHAT CAN I DO?
- 36. Understand how content will be understood by different types of people
- 37. Use content that is familiar and consistent
- 38. Resist the urge to coin new terms
- 40. DISABILITIES Visual Blindness, color deficiency Speech Stuttering, muteness Cognitive/Neurologica l Learning disabilities, memory issues Physical Arthritis, amputation Auditory Deafness, hard of hearing W3C Accessibility Standards http://www.w3.org/standards/webdesign/accessibility http://www.w3.org/WAI/ER/tools/complete.html Tools:
- 41. NORMAL VISION
- 42. DEUTERANOPIA – ~5% MALES GREEN DEFICIENCY
- 43. TRITANOPIA – ~0.5% MALES BLUE DEFICIENCY
- 44. COLORBLINDNESS CAN DESTROY MEANING NORMAL VISION COLOR DEFICIENT VISION http://visual.ly/understanding-illiteracy
- 45. Color Oracle Sim Daltonism Color Brewer
- 46. WHAT CAN I DO?
- 47. Make accessibility an explicit part of your process
- 48. TECHNOLOGY ACCESS & LITERACY: NO, EVERYONE DOES NOT HAVE AN IPHONE
- 50. UNEQUAL INTERNET ACCESS http://www.washingtonpost.com/blogs/govbeat/wp/2014/01/09/the-fastest-and-slowest-internet-speeds-in-america/
- 51. SMARTPHONES AREN’T EVERYWHERE YET
- 52. WHAT CAN I DO?
- 53. Think outside your own devices – do without
- 54. DO YOU MAKE DESIGN INCLUSIVE OR DIVERSE?
- 55. DESIGN IS A MORAL ENDEAVOR
- 56. DESIGN FOR EVERYONE ISN’T JUST RIGHT IT’S A GOOD IDEA
- 57. SOCIAL ERGONOMICS WWW.SOCIALERGONOMICS.COM MEGAN@SOCIALERGONOMICS.COM @MEGKIERSTEAD
Notes de l'éditeur
- This talk is not a how to (Counter-)examples of how rules/how-tos breakdown Talk about what it means to be a mindset (vs rules, vs methodology, etc Not about prettiness
- Personas are good & bad designing for clickthrough rate, designing for yourself (an expert), Dimensions of complication: -Different people -Different cultures -Time
- You CAN’T PREDICT how people will use technology Freedom – can either allow people to express their individuality or be paralyzed/inhibited by it (e.g., Wikipedia) Constraints – provide guidance, but can be limiting and miss options
- and how it should be used — NOT to exploit [the user experience])
- About understanding how people live, so we can design to fit into their lives It’s important to be flexible, because people aren’t
- -Not everyone has the same motivations, especially as you try to oversimplify across demographics -Some people don’t care about clicks, for example -Power user vs. novice -Tolerance for exploration and learning
- -Gender: gender, sexual orientation, etc. are not simple – it makes analytics easier, but can alienate users -Assumptions about values, skills -Different across cultures
- Freeform with autocomplete – makes it possible for anyone to choose what they desire Freedom vs. constraints – are you serving users or yourself?
- -Tied closely to language, culture, SES
- -Age: doesn’t just affect buying habits – affects technical proficiency, sight, hearing, memory -Affects what things are familiar vs. not (e.g. browsing behavior) -Tolerance for uncertainty and frustration
- Physical differences: height, hand size, posture, vision, hearing How they hold a tablet
- Avg width of fingertip is 48-57 pixels
- SES: affects learning, access to technology, your social network
- Social network: affects learning, how you hear about things, awareness of resources
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- In different cultures, things are contextualized differently, including icons, colors, words, values Individualism vs collectivism Masculinity vs femininty
- This extends to icons, text, images, etc Try to provide multiple types of cues (e.g. icon and label) to remove some of the risk of ambiguity
- Literacy, language
- Consider meanings and use in other languages, cultures
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- Relevant for ages Feel, see, hear Information architecture should be fantastic Alt tags on images, icons, etc
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- Literacy/education are key: design for novice users doesn’t go far enough
- Poverty: 48 live on less than $2/day Phones: 25 do not Internet: 70 cannot Education: 93 do not have a college degree
- What’s App
- HEALTHCARE EXAMPLE OF SPANISH HEALTHCARE – “no one can be denied coverage”
- -Inclusive: standardize differences -Diverse: emphasize and build for different (separate but equal)
- Designing technology is about changing people’s lives – this means you have a moral responsibility to them
- Greater reach