During three five-day LEGO workshops children vacationing at Atlantis Paradise Island will have a chance to work side-by-side with a LEGO Master Builder in group building events and hands-on, minds-on building challenges. The camp sessions will take place from July 12-16, 2010 (Session One); July 19-23, 2010 (Session Two); and July 26-30, 2010 (Session Three) with a cost per session of $425 per child. Space is limited. Summer Camp pricing excludes room cost and is available only in conjunction with a four-night minimum stay at Atlantis Paradise Island. This five day program allows vacationing parents to book a specialized trip to Atlantis, Paradise Island with young children and immerse them in the world of LEGO building at the same time. Perfect for a summer treat, especially for LEGO fans, the kids program is designed to maximize family time within the 171-acre paradise while their children get the chance to participate in activities that encourage teamwork, personal creativity and fine motor skills within a once-in-a-lifetime experience.

2. LEGO SYSTEMS AND ATLANTIS, PARADISE ISLAND RESORT ANNOUNCE
THE WORLD’S FIRST-EVER LEGO SUMMER CAMP PROGRAMS THIS
JULY, YOUR CHILD CAN EXPERIENCE FIVE DAYS OF LEGO BUILDING,
WATERSLIDES AND MORE LEGO CONSTRUCTION FUN IN THE BAHAMAS
BOOK A CAMP VACATION NOW AT ATLANTIS.COM OR BY CALLING 1-800-ATLANTIS
PARADISE ISLAND, BAHAMAS (July 7, 2010) – This summer, LEGO Systems, Inc. and Atlantis, Paradise
Island resort in The Bahamas - one of the top family resorts in the world, as ranked by Parents,
Condé Nast Traveler and Travel+Leisure Family – announce the world’s first LEGO® Atlantis Fantasy
Camp.
During three five-day LEGO workshops this July, children will have a chance to work side-by-side with a
LEGO Master Builder in group building events and hands-on, minds-on building challenges. The camp
sessions will take place from July 12-16, 2010 (Session One); July 19-23, 2010 (Session Two); and July 26-
30, 2010 (Session Three) with a cost per session of $425 per child. Space is limited. Camp pricing excludes
room cost and is available only in conjunction with a four-night minimum stay at Atlantis Paradise Island.
This five day program allows vacationing parents to book a specialized trip to Atlantis, Paradise Island
with young children and immerse them in the world of LEGO building at the same time. Perfect for a
summer treat, especially for LEGO fans, the kids program is designed to maximize family time within
the 171-acre paradise while their children get the chance to participate in activities that
encourage teamwork, personal creativity and fine motor skills within a once-in-a-lifetime experience.
LEGO Atlantis Fantasy Camp
They will learn from a LEGO Master Builder all of the intricate and amazing tips and tricks of LEGO
building, participate in a resort-wide scavenger hunt including parts of the legendary hotel never-before-
seen by vacationers and access to the Paradise Island Resort and Casino’s marine operations and AKA.
The program comes inclusive of all activities and LEGO materials (including full-sized LEGO Atlantis
product), a swim with the resort’s Katrina Dolphins in Dolphin Cay, complimentary Atlantis Speedway
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3. sessions along with a car for each child to race, lunch each day for the campers and an all-camper ice
cream social and pizza and coketail party. As always, Atlantis activities – the marine habitats,
Aquaventure Water Park and the many water experiences – are complimentary to all guests. LEGO
Atlantis Fantasy Camp will also include special 2 for 1 pricing on Dolphin Cay shallow interactions limited
one per family.
Each camp program also includes welcome, one-of-a-kind gifts from Atlantis and LEGO Systems, a 4-day-
long mega-project with the LEGO Master Builders and daily activities both outdoors and active as well as
indoors and intricate – all themed around the LEGO brand.
JetBlue is the official airline of LEGO Fantasy Camp at Atlantis and will provide air-inclusive room
packages for consumers. Camp packages can be purchased on atlantis.com, by calling 1-800-ATLANTIS.
THE LEGO CONSTRUCTION ZONE AT AKA
With its soft opening on December 21, 2009 and grand opening on January 23, 2010, Atlantis Kids
Adventures (AKA), Atlantis’ new 8,000-square-foot state-of-the-art kid’s club, was designed to whet
even the most skeptical child’s imagination and take the idea of personalization to the kid’s level.
LEGO Atlantis Fantasy Camp
Paradise Island Resort guests ages 6-12 are able to choose their own afternoon adventure at AKA,
with resort staff Adventurers available to help with LEGO building challenges, culinary lessons,
interactive electronic art, theater and outdoor play – tailored to match each child’s interests.
AKA at Atlantis Paradise Island also breaks the mold with the incorporation of cutting-edge
technology – throughout the play space - for both the entertainment and educational value it
provides young guests. Interactive, touch-screen walls, tables and floors, provide creative game
play and artistic expression. iwalls and ifloors feature schools of fish and other creatures that follow
fingers and swim away from the touch of hands; lizards may chase their feet across the floor or
beach balls may bounce around them. But, traditional activity, like manipulatives and reading, are
brought to life in the LEGO Construction Zone complete with thousands of LEGO bricks of all sizes
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4. and colors and a wall covered in LEGO base plate that children can build directly onto, as well as
in a Wizardology Room with a reading tree and other imagination-stimulating books and activities.
For more information, call 1-800-Atlantis or visit Atlantis.com.
ABOUT ATLANTIS, PARADISE ISLAND RESORT, THE BAHAMAS
Atlantis, Paradise Island is the flagship resort of Kerzner International, a leading international developer
and operator of destination resorts, casinos and luxury hotels. This unique, ocean-themed destination is
located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a
141-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and
habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine
animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways
providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water
experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave
surges, and never-before-seen special effects. Dolphin Cay, the resort’s interaction and education
center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean
inhabitants.
The Cove Atlantis, a 600-room resort, features oversized rooms with a step down living space,
spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented
services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of
the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of
restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten
and Bobby Flay. The resort boasts an impressive collection of luxury boutiques and shops,
and the largest casino, conference center, meeting and convention facilities in The Caribbean.
For further information about the Atlantis, Paradise Island Resort and Casino visit
Atlantis.com or call 954-809-2000. For reservations, call your travel agent or 800-ATLANTIS.
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5. MEDIA INQUIRIES Megan.Marchesini@kerzner.com 212-659-5203
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