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Chemical Industry
Analysis of the
Group 7
Jian J. Huang
Megan McDonald
Sining Shao
Thet Win
Eric Wong
• Overview of the Chemical Industry
• Top Companies
• Porter’s Five Forces
• Impacts on the Industry
• Our Prediction
Agenda
“96% of all
manufactured goods
are touched by the
Chemical industry”
–ACC
Chemical
Manufacturing
Consumer Product
Manufacturers
Consumers
Chemical
Manufacturers
Oil/Petroleum
Companies
$4,200,000,000,000
○ 23% of the United States’ Public Debt: $18,152,519,173,098
○ Would be the 4th largest country by GDP, below the US, China, and
Japan
2013 Global Chemical Sales
Sales By Region
China $1,391
Rest of Asia $1,014
Europe $836
North America $701
Rest of the World $250
Total $4,192
*All numbers in billions
China $1,391
USA $618
Japan $201
Germany $199
Rest of the World $1,782
Total $4,192
Sales By Country
Top 5 Companies by Sales
Company Country Chemical
Sales*
% of Total
Sales
BASF Germany $78.6 80%
China Petroleum & Chemical
Company (Sinopec)
China $60.8 13%
Dow Chemical Company USA $57.1 100%
Saudi Basic Industries
Corporation (SABIC)
Saudi Arabia $43.6 87%
ExxonMobil USA $39.0 9.3%
*All numbers In billions
Buyer Power
Players:
o Manufacturers of plastic products,
consumer chemical manufacturers,
water utility companies, etc.
Strengths:
o Medium to Large businesses
o Commoditization of chemicals
Weaknesses:
o Large number of buyers
o Low threat of backward integration
o Contractual obligations
Buyer Threat is Medium
Supplier Power
Players:
o Multinational oil and gas
companies
Strengths:
o Oligopoly
o Forward Integration
Weaknesses:
o Reduction in oil prices
o Commoditization of raw materials,
Supplier Threat is Medium
Threat of New Entrants
Weaknesses:
● Economies of scale
● High start-up capitals
● Power of existing companies
Threats of New Entrants is Medium
Threat of Substitutes
Weaknesses:
● Fundamental Raw Materials
● Low Cost Switching
Threat of Substitutes is Weak
Degree of Rivalry
Strengths:
● Undifferentiated nature of
commoditized chemical products
Degree of Rivalry is Strong
Summary of The Five Forces
Buyer Power: Medium
Supplier Power: Medium
Threat of New Entrants: Medium
Threat of Substitutes: Weak
Degree of Rivalry: Strong
Impacts on the Industry
Shale Gas
o United States has 2,700 trillion
cubic feet (estimated) of natural
gas
o 40% is from shale deposits
o Reduced the price of natural gas
from $12USD to $2.79USD/ TCF
Meet
o 115 years of demand
Impacts on the Industry
Trade
o TAFTA (Trans-Atlantic Free
Trade Agreement)
o TPP (Trans-Pacific Partnership)
o EU-China Summit
Impacts on the Industry
Capital investment
• $447.3 b (2014)
• $ 592 billion by 2019
R&D expenditure
• $57.5 b (2014)
• $ 69.8 billion by 2019
Most successful
firm
DOW Chemical Company
Vertical integration
o US Shale gas vs Oil-based fuel
o Joint ventures in middle east, Asia Pacific
o Increase profit margin
o Increase in revenue $3 billion annually
Most successful firm
Geographical reach
o Customers in 180 countries
o 201 production plants in 36 countries
o Trans Pacific Partnership
▪ Asia Pacific, Latin America & E. Europe
Diversified product portfolios
o 6 business segments
DOW Chemical Company
DOW Chemical Company
Game changing product innovations
o Spent $1.6 billion in R&D
o Sales new products composed of 30% of revenue
o R&D in agricultural chemical segment $1b
incremental revenue by 2018
Intellectual properties
o 2014 635 US patents
o 23% of revenue
Financial performance
o Positive revenue growth & Profit margin
o Stock Price jumped 90% in 5 years
($27.04 to $51.44)
DOW : Key Financial Ratios
Ratio 2010 2011 2012 2013 2014
Profit margin 4.3% 4.6% 1.9% 8.4% 6.5%
Revenue Growth 19.6% 11.8% -5.3% 0.5% 1.9%
Debt/Asset Ratio 67.5% 66.1% 68.6% 59.8% 67.1%
Return on assets 3.4% 4.0% 1.6% 6.9% 5.5%
DOW Chemical Company
Thank you!
Questions?

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Group 7 Final Presentation

  • 1. Chemical Industry Analysis of the Group 7 Jian J. Huang Megan McDonald Sining Shao Thet Win Eric Wong
  • 2. • Overview of the Chemical Industry • Top Companies • Porter’s Five Forces • Impacts on the Industry • Our Prediction Agenda
  • 3. “96% of all manufactured goods are touched by the Chemical industry” –ACC
  • 5. $4,200,000,000,000 ○ 23% of the United States’ Public Debt: $18,152,519,173,098 ○ Would be the 4th largest country by GDP, below the US, China, and Japan 2013 Global Chemical Sales
  • 6. Sales By Region China $1,391 Rest of Asia $1,014 Europe $836 North America $701 Rest of the World $250 Total $4,192 *All numbers in billions China $1,391 USA $618 Japan $201 Germany $199 Rest of the World $1,782 Total $4,192 Sales By Country
  • 7. Top 5 Companies by Sales Company Country Chemical Sales* % of Total Sales BASF Germany $78.6 80% China Petroleum & Chemical Company (Sinopec) China $60.8 13% Dow Chemical Company USA $57.1 100% Saudi Basic Industries Corporation (SABIC) Saudi Arabia $43.6 87% ExxonMobil USA $39.0 9.3% *All numbers In billions
  • 8. Buyer Power Players: o Manufacturers of plastic products, consumer chemical manufacturers, water utility companies, etc. Strengths: o Medium to Large businesses o Commoditization of chemicals Weaknesses: o Large number of buyers o Low threat of backward integration o Contractual obligations Buyer Threat is Medium
  • 9. Supplier Power Players: o Multinational oil and gas companies Strengths: o Oligopoly o Forward Integration Weaknesses: o Reduction in oil prices o Commoditization of raw materials, Supplier Threat is Medium
  • 10. Threat of New Entrants Weaknesses: ● Economies of scale ● High start-up capitals ● Power of existing companies Threats of New Entrants is Medium
  • 11. Threat of Substitutes Weaknesses: ● Fundamental Raw Materials ● Low Cost Switching Threat of Substitutes is Weak
  • 12. Degree of Rivalry Strengths: ● Undifferentiated nature of commoditized chemical products Degree of Rivalry is Strong
  • 13. Summary of The Five Forces Buyer Power: Medium Supplier Power: Medium Threat of New Entrants: Medium Threat of Substitutes: Weak Degree of Rivalry: Strong
  • 14. Impacts on the Industry Shale Gas o United States has 2,700 trillion cubic feet (estimated) of natural gas o 40% is from shale deposits o Reduced the price of natural gas from $12USD to $2.79USD/ TCF Meet o 115 years of demand
  • 15. Impacts on the Industry Trade o TAFTA (Trans-Atlantic Free Trade Agreement) o TPP (Trans-Pacific Partnership) o EU-China Summit
  • 16. Impacts on the Industry Capital investment • $447.3 b (2014) • $ 592 billion by 2019 R&D expenditure • $57.5 b (2014) • $ 69.8 billion by 2019
  • 17. Most successful firm DOW Chemical Company Vertical integration o US Shale gas vs Oil-based fuel o Joint ventures in middle east, Asia Pacific o Increase profit margin o Increase in revenue $3 billion annually
  • 18. Most successful firm Geographical reach o Customers in 180 countries o 201 production plants in 36 countries o Trans Pacific Partnership ▪ Asia Pacific, Latin America & E. Europe Diversified product portfolios o 6 business segments DOW Chemical Company
  • 19. DOW Chemical Company Game changing product innovations o Spent $1.6 billion in R&D o Sales new products composed of 30% of revenue o R&D in agricultural chemical segment $1b incremental revenue by 2018 Intellectual properties o 2014 635 US patents o 23% of revenue
  • 20. Financial performance o Positive revenue growth & Profit margin o Stock Price jumped 90% in 5 years ($27.04 to $51.44) DOW : Key Financial Ratios Ratio 2010 2011 2012 2013 2014 Profit margin 4.3% 4.6% 1.9% 8.4% 6.5% Revenue Growth 19.6% 11.8% -5.3% 0.5% 1.9% Debt/Asset Ratio 67.5% 66.1% 68.6% 59.8% 67.1% Return on assets 3.4% 4.0% 1.6% 6.9% 5.5% DOW Chemical Company