1. The National Hockey League and Social Media *Social Media Data Current Through Sunday, Oct. 9, 2011

2. National Hockey League Background

3. The NHL and Social Media

4. NHL on Twitter

5. Leagues and Twitter Followers NBA NFL MLB NHL UFC Nascar MLS 2,976,353 2,385,696 1,506,262 723,369 368,487 268,390 46,7710

6. NHL on Facebook

7. Leagues and Facebook Fans NBA UFC NFL NASCAR NHL MLB MLS 10,623,113 6,458,084 3,976,398 2,191,959 1,890,983 688,339 270,027

8. NHL on Youtube

9. Leagues and Youtube Subscribers NBA UFC NHL MLS NASCAR (P.R. Channel) MLB NFL 409,262 239,990 99,902 18,351 309 No Channel No Channel

10. NHL and Linkedin

11. Leagues and Linkedin Followers (Company Page) MLB NFL NHL NBA NASCAR MLS UFC 4,340 4,088 2,278 2,140 1,939 1,831 827

12. NHL and Foursquare

13. Leagues and Foursquare NHL MLS NFL MLB NBA NASCAR UFC 67,310 2,053 No league account No league account No league account No league account No league account

14. NHL and Blogs

15. Leagues and Blogs

16. Sources Article Link NHL Debuts on Foursquare (Four Square) http://www.nhl.com/ice/news.htm?id=539840 Inside the NHL’s Social Media Innovations, Growing Pains (Puck Daddy) http://sports.yahoo.com/nhl/blog/puck_daddy/post/Inside-the-NHL-s-social-media-innovations-growi?urn=nhl-199092 Follow Me: NBA the Leading Sports Property in Twitter, Facebook Fans http:/www.sportsbusinessdaily.com/Daily/Issues/2011/04/15/Research-and-Ratings/Twitter-Facebook.aspx?hl=nhl%2C%20social%20media&sc=0 Follower/Subscriber Data Official Social Media Pages on Twitter, Facebook, Linkedin, Foursquare