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Emerging Media:  What (and Why) You Need To Know About Tweets, Followers & Bloggers   “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is” -  Chris Anderson, Wired Magazine
Start Your Engines  Photo: Amplified-Photography / Adam Balch  http://www.flickr.com/photos/triplemaximus/24173
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin, Author
Digital Media… ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Part of Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUTBOUND MARKETING INBOUND MARKETING Interruption Permission
Did You Know?  ,[object Object],[object Object],[object Object],[object Object],Source: Rydex Advisor Benchmarking, 2010)
Social Media is for Leads and Sales Source: State of Inbound Marketing Report -  http://bit.ly/aewfHr
Social Media is for B2B and B2C Source: State of Inbound Marketing Report -  http://bit.ly/aewfHr
What You Need to Know Now
Is your company ranked on the first page of Google?  If not, 3,923,869 sets of eyeballs missed your website  Source: http://training.seobook.com/google-ranking-value
[object Object],[object Object],[object Object],Did You Google Today?  ,[object Object],[object Object],[object Object],[object Object],[object Object],  Photo Credit: http://blog.christianitytoday.com/women/2010/03/technologys_dark_underbelly.html
[object Object],[object Object],[object Object],[object Object],[object Object],Take Control
[object Object],[object Object],[object Object],[object Object],Real Simple Syndication (RSS)
Get More For Less (Time)  ,[object Object],[object Object],[object Object],University of Arkansashttp://www.uark.edu/misc/wheat/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should I Care?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retirement Services Social Media Audit Source: http://www.neoformix.com/2008/BushSpeechOnFinancialCrisis.html
Methodology  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Asset Management Firms: Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Administrators – Social Media: Snapshot  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RIAs – Social Media: Snapshot  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Opportunity: DRIVE  Relationships
Opportunity: 5 Steps to Get Ahead of Competition  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices: Twitter
Best Practices: LinkedIn
Best Practices: Facebook
Where Should You Start?
First Step: Get yourself off to the right start ,[object Object],[object Object],[object Object],[object Object],[object Object]
Second Step: Take advantage of LinkedIn tools and features to deepen connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Third Step ,[object Object]
Questions?

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Social Media Marketing Activity in the Retirement Industry

  • 1. Emerging Media: What (and Why) You Need To Know About Tweets, Followers & Bloggers “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is” - Chris Anderson, Wired Magazine
  • 2. Start Your Engines Photo: Amplified-Photography / Adam Balch http://www.flickr.com/photos/triplemaximus/24173
  • 3.
  • 4. “ The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin, Author
  • 5.
  • 6.
  • 7.
  • 8. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 9. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 10.
  • 11. What You Need to Know Now
  • 12. Is your company ranked on the first page of Google? If not, 3,923,869 sets of eyeballs missed your website Source: http://training.seobook.com/google-ranking-value
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Retirement Services Social Media Audit Source: http://www.neoformix.com/2008/BushSpeechOnFinancialCrisis.html
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
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  • 33.
  • 34.
  • 35.
  • 36.
  • 37.