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6 Important considerations and practices of on-hold messages at the call
center
An on-hold message is a speaking recording that lets the caller know she's still connected. A
business may mix multiple messages or repeat the same set during a call, depending on its
phone system message settings.
Before delving into the steps for creating your on-hold messaging, it's important to
understand the importance of these messages to your brand.
Studies show that:
● 70% of calls to businesses are systematically put on hold
● 34% of callers who hang up prematurely don’t call back
● 62% of callers hang up in less than 45 seconds
These surprising numbers show the impact of creative and professional on-hold messages
on how callers perceive and react to the time they spend waiting. It's important to note that
callers are willing to wait 3 times longer when music is paired with an on-hold message.
Let us highlight some of the important considerations of communication during wait times
through on-hold messages at the call center.
● Proper utilization of wait times
● Cordial behavior
● An opportunity for marketing
● Engage your customers
● Manage call volumes
● Considerations and varying customer scenarios
Read the full blog -
https://studio52.tv/blog/6-benefits-and-best-practices-of-on-hold-messages-at-the-call-cent
re

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6 important considerations and practices wait times through on hold messages at the call center

  • 1. 6 Important considerations and practices of on-hold messages at the call center An on-hold message is a speaking recording that lets the caller know she's still connected. A business may mix multiple messages or repeat the same set during a call, depending on its phone system message settings. Before delving into the steps for creating your on-hold messaging, it's important to understand the importance of these messages to your brand. Studies show that: ● 70% of calls to businesses are systematically put on hold ● 34% of callers who hang up prematurely don’t call back ● 62% of callers hang up in less than 45 seconds These surprising numbers show the impact of creative and professional on-hold messages on how callers perceive and react to the time they spend waiting. It's important to note that callers are willing to wait 3 times longer when music is paired with an on-hold message. Let us highlight some of the important considerations of communication during wait times through on-hold messages at the call center. ● Proper utilization of wait times ● Cordial behavior ● An opportunity for marketing ● Engage your customers
  • 2. ● Manage call volumes ● Considerations and varying customer scenarios Read the full blog - https://studio52.tv/blog/6-benefits-and-best-practices-of-on-hold-messages-at-the-call-cent re