Medoc- medical app. Marketing plan of a medical app's idea benefiting doctors significantly

1. MARKETING
PLAN
MEDOC- your medical app

2. OUTLINE
E X E C U T I V E S U M M A R Y
G O A L
S T R A T E G Y
T A C T I C S
I M P L E M E N T A T I O N
S I T U A T I O N A N A L Y S I S

3. EXECUTIVE
SUMMARY

4. SITUATION OVERVIEW
➤ Today, billions of people struggle to have a healthy life
➤ Also doctors today find it useful to take a second opinion on patients,
discuss difficult cases, hence this app provides such a forum to doctors
for productive discussions by locating other doctors easily through the
app
➤ Also patients can search for any doctor, take appointments and get
health tips
GOAL
• To increase more and more users and create a wide forum for the
doctors all over
• To facilitate greater approach for patients for better healthcare

5. SITUATION
ANALYSIS

6. COMPANY OVERVIEW
• Today there is increasing trend of android apps all around
• Even in medicine and health market, there are several other apps
like practo, librate, curofy having different features for doctors and
patients
• It primarily focuses on “doctor to doctor” communication building a
large network of doctors who can then be approached by general
public for medical issues

7. MARKET OVERVIEW
• Demographic distribution of market: beginning with metro cities is a
profitable target for increasing the reach of this app to more and more
consumers
• Segmentation: targets the people living in urban cities and towns
having access to android phones
• Increased demand of value-based care in the healthcare industry
• Patient engagement beyond doctor visit

8. • Doctors
• Mid-high income patients

9. GOAL

10. Doctor discovery portal
Discussion forum for doctors
Better consultation to patients

11. STRATEGY

12. ➤ Customers:
• The app mainly is beneficial to doctors as well as patients
• The mid to high income consumers who can access the app easily
➤ Collaborators:
• Diagnostic Labs
• Health organizations
➤ Company:
• the key stakeholders in an app like this are mainly doctors, medical
organizations, laboratories
➤ Competitors:
• other medical and health-related apps like curofy, practo which have been
established worldwide
TARGET MARKET

13. VALUE-PROPOSITION
• Customer value:
✓well-designed app for doctors with best features for case
discussions and getting appointments
✓best solutions for taking appointments and getting
consultations from any doctor in multiple specialties
• Collaborator value:
✓increased publicity for the labs through medical campaigns

14. TACTICS

15. PRODUCT AND SERVICES
✦Features:
➡ Provides a doctor with the benefit of searching for any other doctor for case
discussions, sharing patient reports through an online forum
➡ Benefits patients with the feature of finding and booking doctor’s appointments
and consult doctors for free
➡ Diagnostic lab testing
➡ E-visits to doctors for small health issues/check-up
➡ Health tips on the go

16. PRICE
FREE VERSION PREMIUM VERSION
✓ free for patients
✓ free for doctors: listing,
creating their profile
✓monthly subscription
for doctors to have
access to a particular
group/specialty- ₹199

17. DISTRIBUTION OF PRODUCT
Google play store Pre-load feature Android app store

18. IMPLEMENTATION

19. INFRASTRUCTURE AND PROCESSES
• Management team- managing the company’s entire functioning
including managing relations with the collaborators
• Marketing and sales team
- positioning and promoting company’s strategies
- taking care of stakeholders’ needs and demands
• Technology team
- well-designed app with no glitches in terms of both UI and
backend

20. SCHEDULE
• Technology development: nearly 6
months from the start of ideation
• Campaigns: after the app is made,
focus needs to be towards promoting
and positioning of app and to reach
out to target consumers
• Before the campaigns, we need to
look for suitable collaborators during
the app development
• Focus on website: displaying
information about the company on a
well-designed website
• Looking for App
stores/recommendation stores for
distributing the app once made

21. Created by-
Mehul Soni
IIT Madras