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Desing thinking workshop

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Presentation of the Design Thinking Workshop Berlin
It is a brief introduction about what it is Design Thinking (check the links) and a guide to follow some creativity tools to work on the business ideas of the participants

Publié dans : Business
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Desing thinking workshop

  1. 1. Goals: - Improve your idea - meet other entrepreneurs When? 18Th April, 18:00 – 20:00 Needs: Canvas of the idea Creativity tools: Identity game, Empathy map and Canvas Swing Analogies technique DESIGN THINKING WORKSHOP
  2. 2. Definition: “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO Origin: 70s - Experiences in Visual Thinking by Robert H.McKim Design thinking was adapted for business purposes by Faste's Stanford colleague David M. Kelley and Tim Brown, who founded IDEO in 1991 DESIGN THINKING
  3. 3. DESIGN THINKING Herrmann Brain Dominance Instrument: DISC Assessment https://www.youtube.com/watch?v=dJorh9EBlO8
  4. 4. DESIGN THINKING
  5. 5. Why? 1 – We do have selective attention https://www.youtube.com/watch?v=vJG698U2Mvo 2 – Use empathy and focus in the end user 3 – Allow common dialog between left brain and right brain thinking individuals 4 – Process of innovation to try to find your Blue Ocean Strategy https://www.youtube.com/watch?v=TWWnCeqULCY DESIGN THINKING WORKSHOP
  6. 6. Process In this workshop we will focus in Empathize, Define and Ideate https://www.youtube.com/watch?v=B4ZSGQW0UMI DESIGN THINKING WORKSHOP
  7. 7. Empathize
  8. 8. Empathize Tell us about your idea, starting with the definition of your potential customer Define All together acting as customers: define what is the problem A good tool is the SCAMPER https://www.youtube.com/watch?v=G8w0rJhztJ4 DESIGN THINKING WORKSHOP
  9. 9. DESIGN THINKING WORKSHOP
  10. 10. Ideate Using the Business Canvas Model Swing Analogies tool

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