1.
Goals:
- Improve your idea
- meet other entrepreneurs
When? 18Th
April, 18:00 – 20:00
Needs: Canvas of the idea
Creativity tools: Identity game, Empathy
map and Canvas Swing Analogies
technique
DESIGN THINKING WORKSHOP

2.
Definition:
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of people, the possibilities
of technology, and the requirements for business success.” —Tim Brown,
president and CEO
Origin: 70s - Experiences in Visual Thinking by Robert H.McKim
Design thinking was adapted for business purposes by Faste's Stanford
colleague David M. Kelley and Tim Brown, who founded IDEO in 1991
DESIGN THINKING

3.
DESIGN THINKING
Herrmann Brain Dominance Instrument: DISC Assessment
https://www.youtube.com/watch?v=dJorh9EBlO8

4.
DESIGN THINKING

5.
Why?
1 – We do have selective attention
https://www.youtube.com/watch?v=vJG698U2Mvo
2 – Use empathy and focus in the end user
3 – Allow common dialog between left brain and right brain thinking individuals
4 – Process of innovation to try to find your Blue Ocean Strategy
https://www.youtube.com/watch?v=TWWnCeqULCY
DESIGN THINKING WORKSHOP

6.
Process
In this workshop we will focus in Empathize, Define and Ideate
https://www.youtube.com/watch?v=B4ZSGQW0UMI
DESIGN THINKING WORKSHOP

7.
Empathize

8.
Empathize
Tell us about your idea, starting with the definition of your
potential customer
Define
All together acting as customers: define what is the problem
A good tool is the SCAMPER
https://www.youtube.com/watch?v=G8w0rJhztJ4
DESIGN THINKING WORKSHOP

9.
DESIGN THINKING WORKSHOP

10.
Ideate
Using the Business Canvas Model Swing Analogies tool