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Goals:
- Improve your idea
- meet other entrepreneurs
When? 18Th
April, 18:00 – 20:00
Needs: Canvas of the idea
Creativity tools: Identity game, Empathy
map and Canvas Swing Analogies
technique
DESIGN THINKING WORKSHOP
Definition:
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of people, the possibilities
of technology, and the requirements for business success.” —Tim Brown,
president and CEO
Origin: 70s - Experiences in Visual Thinking by Robert H.McKim
Design thinking was adapted for business purposes by Faste's Stanford
colleague David M. Kelley and Tim Brown, who founded IDEO in 1991
DESIGN THINKING
DESIGN THINKING
Herrmann Brain Dominance Instrument: DISC Assessment
https://www.youtube.com/watch?v=dJorh9EBlO8
DESIGN THINKING
Why?
1 – We do have selective attention
https://www.youtube.com/watch?v=vJG698U2Mvo
2 – Use empathy and focus in the end user
3 – Allow common dialog between left brain and right brain thinking individuals
4 – Process of innovation to try to find your Blue Ocean Strategy
https://www.youtube.com/watch?v=TWWnCeqULCY
DESIGN THINKING WORKSHOP
Process
In this workshop we will focus in Empathize, Define and Ideate
https://www.youtube.com/watch?v=B4ZSGQW0UMI
DESIGN THINKING WORKSHOP
Empathize
Empathize
Tell us about your idea, starting with the definition of your
potential customer
Define
All together acting as customers: define what is the problem
A good tool is the SCAMPER
https://www.youtube.com/watch?v=G8w0rJhztJ4
DESIGN THINKING WORKSHOP
DESIGN THINKING WORKSHOP
Ideate
Using the Business Canvas Model Swing Analogies tool
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop
Desing thinking workshop

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Desing thinking workshop

  • 1.
  • 2. Goals: - Improve your idea - meet other entrepreneurs When? 18Th April, 18:00 – 20:00 Needs: Canvas of the idea Creativity tools: Identity game, Empathy map and Canvas Swing Analogies technique DESIGN THINKING WORKSHOP
  • 3. Definition: “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO Origin: 70s - Experiences in Visual Thinking by Robert H.McKim Design thinking was adapted for business purposes by Faste's Stanford colleague David M. Kelley and Tim Brown, who founded IDEO in 1991 DESIGN THINKING
  • 4. DESIGN THINKING Herrmann Brain Dominance Instrument: DISC Assessment https://www.youtube.com/watch?v=dJorh9EBlO8
  • 6. Why? 1 – We do have selective attention https://www.youtube.com/watch?v=vJG698U2Mvo 2 – Use empathy and focus in the end user 3 – Allow common dialog between left brain and right brain thinking individuals 4 – Process of innovation to try to find your Blue Ocean Strategy https://www.youtube.com/watch?v=TWWnCeqULCY DESIGN THINKING WORKSHOP
  • 7. Process In this workshop we will focus in Empathize, Define and Ideate https://www.youtube.com/watch?v=B4ZSGQW0UMI DESIGN THINKING WORKSHOP
  • 9. Empathize Tell us about your idea, starting with the definition of your potential customer Define All together acting as customers: define what is the problem A good tool is the SCAMPER https://www.youtube.com/watch?v=G8w0rJhztJ4 DESIGN THINKING WORKSHOP
  • 11. Ideate Using the Business Canvas Model Swing Analogies tool