Used in our February 2017 webinar, this deck will show you the key charts you can use when identifying and discussing profit improvement opportunities. You can find the corresponding video from this deck in: https://youtu.be/pRAIsAeNeBE

1. PROFIT IMPROVEMENT
WEBINAR
David Goldstein
President, Mekko Graphics

2. Agenda
Profit Snapshot
Levers for
Improvement
Drill Down
• Profitability trends
• Competitive
comparison
• Show impact of profit
improvement goals on
profitability
• Revenue by region,
product, segment,
customer
• Profitability by product,
customer
• Cost analysis and
benchmarking

3. BMW Financial Trends
Revenues are growing faster than profits.

4. Profit Comparison
BMW has the highest margin in the industry.

5. Auto Industry Profitability
BMW is outperforming expected profitability based on size.

6. Agenda
Profit Snapshot
Levers for
Improvement
Drill Down
• Profitability trends
• Competitive
comparison
• Show impact of profit
improvement goals on
profitability
• Revenue by region,
product, segment,
customer
• Profitability by product,
customer
• Cost analysis and
benchmarking

7. BMW Revenue Growth
Europe is the fastest growing region and Mini is the fastest growing brand .
YOY Growth by Region
YOY Growth by Brand

8. Product Sales vs. Profits
The Series 1 and 3 models account for nearly 40% of sales, but only 10% of
profits.

9. Product Profitability
Most of BMW’s profitability is driven by larger models, particularly the 5
platform.

10. Agenda
Profit Snapshot
Levers for
Improvement
Drill Down
• Profitability trends
• Competitive
comparison
• Show impact of profit
improvement goals on
profitability
• Revenue by region,
product, segment,
customer
• Profitability by product,
customer
• Cost analysis and
benchmarking

11. BMW Cost Improvement
The goal is to reduce current costs to a target level in line with best practices.

12. BMW Profit Improvement
The goal is to improve EBIT margin by 17% by 2018.

13. Resources
Use these resources to learn more about how to use Mekko Graphics.
Videos
Blogs &
Support
Chart Gallery
• Watch a recorded
version of the full
training webinar for
step-by-step
instructions on how to
make each chart type
• Watch short videos on
key chart types,
analytical
enhancements and
productivity boosters
• Use the Chart of the
Week blog for
inspiration
• Visit the Build Your
CQ blog for tips and
tricks to improve your
charting proficiency
• Use Ask an Expert
from the Mekko
Graphics ribbon or on
our website if you’re
struggling to find the
right chart for your
data
• Download the chart
gallery with 150 charts
• Take these charts and
modify them for your
own use