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Low cost
                           marketing


Wednesday, 20 April 2011
Doing what you have
        always done will no
      longer get you what you
          have always got

Wednesday, 20 April 2011
Old communication was one-way




Wednesday, 20 April 2011
Now communication is two-way
                           And conversations are with many




Wednesday, 20 April 2011
Media is now about creating an
          environment for convening and supporting
                           groups.

            And enabling them to talk to each other.




Wednesday, 20 April 2011
It’s no longer B2B.
                           It’s no longer B2C.
                               It’s now P2P.

                            Person 2 Person.


Wednesday, 20 April 2011
Tip #1
                Have a marketing
                        plan


Wednesday, 20 April 2011
Wednesday, 20 April 2011
Wednesday, 20 April 2011
Wednesday, 20 April 2011
Know your market




Wednesday, 20 April 2011
Wednesday, 20 April 2011
Wednesday, 20 April 2011
Wednesday, 20 April 2011
Wednesday, 20 April 2011
Measure what you do

               •      Qualitative vs Quantitative
               •      How often you engage
               •      Number and nature of comments
               •      Visits from links to your sites
               •      Sales or new opportunities or other
                      business benefits
               •      Increased word of mouth

Wednesday, 20 April 2011
Tip #2
            Use your
            networks
               and
             contacts


Wednesday, 20 April 2011
The average person
            knows 200 people



Wednesday, 20 April 2011
Who
                knows
                 YOU?



Wednesday, 20 April 2011
Networking happens
           ALL THE TIME



Wednesday, 20 April 2011
Build your network
               now. Before you
                   need it.


Wednesday, 20 April 2011
Networking is an
           investment in your future




Wednesday, 20 April 2011
Tip #3
                      Word of mouth



Wednesday, 20 April 2011
“By 2011 90% of your
                           sales will come from
                           word of mouth or digital
                           promotion”

                           Seth Godin, 2009




Wednesday, 20 April 2011
78% of people trust
                   peer
            recommendations


Wednesday, 20 April 2011
14%
                  trust advertising



Wednesday, 20 April 2011
Wednesday, 20 April 2011
Tip #4
                           Use the media



Wednesday, 20 April 2011
www.sourcebottle.com.au




Wednesday, 20 April 2011
Tip #5
                           Your website




Wednesday, 20 April 2011
Use online channels to
                    inspire offline behaviour
                    change and ACTION




Wednesday, 20 April 2011
Wednesday, 20 April 2011
Tip #6
                   Email marketing




Wednesday, 20 April 2011
Wednesday, 20 April 2011
Tip #7
                           Social media



Wednesday, 20 April 2011
Wednesday, 20 April 2011
Social media
                               = #1



Wednesday, 20 April 2011
Wednesday, 20 April 2011
Social media facts
         • Social networking site usage grew 88 percent among
           Internet users aged 55-64 between April 2009 and May 2010
         • In 2009, social gamers bought $2.2 billion in virtual
           goods; Predicted to increase to $6 billion by 2013
         • 53.5% marketers use social media as part of their
           marketing strategy. Increased from 45% in 2009
          • average Facebook user has 130 friends
          • More than 30% twitter users access twitter via their mobile
            phone
          • 77% of Internet users read blogs
          • 133 million blogs


Wednesday, 20 April 2011
In Australia
        • 9.8 million on facebook
        • >1 million on LinkedIn
        • 1.1 million on twitter
        • MySpace decreasing numbers
        • Facebook - 19.3% pages viewed in Sept 2010. Compared to
          7.4% Google
        • Average user spent 28 minutes and 58 seconds on facebook
        • 77% watched video content in Oct 2010 - 26% on mobile
        • 36% access internet via mobile phone in 2010
        • 9% use their mobile phone to purchase
        • 5% total retail sales online in 2010, increasing by 12% on 2009
         http://digitalmarketinglab.com.au

Wednesday, 20 April 2011
Wednesday, 20 April 2011
Source: http://www.its-elementary-watson.com


Wednesday, 20 April 2011
Wednesday, 20 April 2011
Tip #8
                           Partner up




Wednesday, 20 April 2011
Expand your circle of
            influence




Wednesday, 20 April 2011
Tip #9
                Don’t forget your
                 current clients


Wednesday, 20 April 2011
It is 8-10 times more
        expensive to gain a
         new client than to
           retain a current

Wednesday, 20 April 2011
Tip #10
                           Say thank you



Wednesday, 20 April 2011
•      2. Let others know you are listening




Wednesday, 20 April 2011
Thank you.

                  @melkettle
              www.melkettle.com.au


Wednesday, 20 April 2011

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