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Social Media Trends 2017
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Mel Kettle
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A snapshot of trends following my attendance at SMMW17
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Social Media Trends 2017
1.
Social media trends 2017 Mel
Kettle
2.
We are pioneers
3.
That algorithm… source: Shutterstock
4.
Source: SMMW17
5.
The impact • Less
room for ads • Lower reach Less visibility Less traffic Fewer leads Fewer sales
6.
5,700 marketers said… Source:
SMMW17
7.
BUT use of
Facebook Source: SMMW17
8.
So what do
you do???
9.
Our attention span
is shorter than that of a goldfish
10.
Instagram
11.
Use visuals
12.
13.
Chewbacca Mom, Candace Payne • 167m
views • 3.3m shares • appearances on James Cordon, GMA • speaking opportunities • a Candace Chewbacca doll Use video
14.
be inspiring
15.
16.
Trends image: Shutterstock
17.
18.
19.
Be more human. In
every engagement and comment. Mark W. Schaefer
20.
21.
22.
Social customer service
is a customer spectator sport Jay Baer
23.
Across a wide
range of industries, a 5% improvement in customer service will yield a 25-100% increase in profits The Loyalty Effect
24.
But better EXPERIENCE is Better
service isn’t unique
25.
26.
27.
manage expectations
28.
29.
30.
31.
Create content where
you own it
32.
Chat bots
33.
Messenger
34.
35.
Mel Kettle melkettle.com mel@melkettle.com @melkettle
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