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Copyright and Creating 
Video 
Melanie T. Kowalski 
October 27, 2014 
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 
International License.
By the end of this session you should… 
• Have a basic understanding of copyright 
protection 
• Know how to seek copyright permission 
• Know how to find works licensed under the 
Creative Commons 
• Know how to apply a Creative Commons 
License to your own work 
2
Copyright & Video 
• Two major considerations: 
– What you want to use 
– What you want to create 
3
Copyright Law - A quick overview 
4
What is copyright? 
“The Congress shall have Power To….promote the 
Progress of Science and useful Arts, by securing 
for limited Times to Authors and Inventors the 
exclusive Right to their respective Writings and 
Discoveries” 
US Constitution, Article 1, Section 8 
5
What are the “rights” in Copyright? 
 The rights of the copyright owner are: 
 To reproduce the work 
 To prepare derivative works 
 To distribute copies of the work 
 To publicly perform the work 
 To publicly display the work directly or by 
telecommunication 
 To publicly perform a sound recording by digital 
means 
6
What does Copyright Protect? 
Original works of authorship fixed in a 
tangible medium of expression
What doesn’t Copyright Protect? 
• Works not protected by copyright include: 
– Titles, names, short phrases, slogans 
– Facts, news and discoveries 
– Ideas, procedures, methods, systems, processes 
(however, these may be patentable) 
– Works lacking a modicum of originality (e.g. a phone 
book in alphabetical order) 
– Works created by the U.S. government 
– Useful articles (such as clothing) 
8
Duration of the Copyright protection 
• Copyright law grants exclusive rights to 
copyright owners 
– Term of copyright is currently life of the author + 70 
years 
– Copyright notice ( © ) is not required 
– When copyright expires, work enters the public 
domain 
• To maintain balance, © Law has several 
exemptions (Ex. Fair Use) 
9
Copyright Exemption - Fair Use 
 Balancing test, comprised of four factors: 
 Purpose and Character 
 Nature of the copyright work 
 Amount of the use 
 Effect on the market or potential market for the 
copyrighted work 
10
How to Obtain Permission 
• Identify the © owner 
• Contact the © owner in writing and include: 
– Exact material to be used 
– Intended use of the material 
– Form of publication 
11
When Permission Isn’t Needed 
• Work is in the public domain 
– US Federal Government document 
– Published in US prior to 1923 
– Published in a foreign country prior to 1909 
• Creative Commons licenses 
• When you are the creator and have retained the 
rights to re-publish 
12
Let’s talk about Speaker Releases 
13
The Creative Commons License 
14
What are the Creative Commons? 
15 
“C-Clones or Creative Commons” by Kristina Alexanderson; This image is being used 
under a CC-BY-NC-SA license.
What are the Licenses 
16 
Attribution 
CC-BY 
Attribution-NoDerivs 
CC-BY-ND 
Attribution-ShareAlike 
CC-BY-SA 
Attribution- 
NonCommercial 
CC-BY-NC 
Attribution- 
NonCommercial- 
ShareAlike 
CC-BY-NC-SA 
Attribution- 
NonCommercial-No 
Derivs 
CC-BY-NC-ND 
“No Rights Reserved” Public Domain Mark
Applying a CC License to your work 
• If your original content, use CC Choose a 
License Tool 
http://creativecommons.org/choose/ 
• If remix of content, use OER IPR Support 
Creative Commons License Compatibility 
Wizards - 
http://www.web2rights.com/OERIPRSupport/cre 
ativecommons/ 
17
Creative Commons Exercise 
creativecommons.org/choose/ 
Scenario: I have created a video and want to share it with 
the world on YouTube. You want to make sure people can 
remix it, quote it, or create other works with it, as long as 
they also share what they create openly too. You do not 
care if someone profits from their use of your video. 
Which CC License should you choose?? 
18
Searching for CC Licensed Content 
search.creativecommons.org 
19
Using CC Licensed Content 
• Proper Creative Commons attribution should 
include: 
– The name or user ID of the creator 
– The title of the work, if any 
– The Creative Commons license under which the 
original work is available 
– A reproduction of any copyright notices the creator 
included 
– If you’ve made a derivative work, an identification that 
your work is derivative 
20
Example: 
21 
“Moses…” by Giovanni (giopup @ flickr); This image 
is being used under a CC-BY-SA license.
Let the Q & A commence! 
22

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Copyright and Student Videos

  • 1. Copyright and Creating Video Melanie T. Kowalski October 27, 2014 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
  • 2. By the end of this session you should… • Have a basic understanding of copyright protection • Know how to seek copyright permission • Know how to find works licensed under the Creative Commons • Know how to apply a Creative Commons License to your own work 2
  • 3. Copyright & Video • Two major considerations: – What you want to use – What you want to create 3
  • 4. Copyright Law - A quick overview 4
  • 5. What is copyright? “The Congress shall have Power To….promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries” US Constitution, Article 1, Section 8 5
  • 6. What are the “rights” in Copyright?  The rights of the copyright owner are:  To reproduce the work  To prepare derivative works  To distribute copies of the work  To publicly perform the work  To publicly display the work directly or by telecommunication  To publicly perform a sound recording by digital means 6
  • 7. What does Copyright Protect? Original works of authorship fixed in a tangible medium of expression
  • 8. What doesn’t Copyright Protect? • Works not protected by copyright include: – Titles, names, short phrases, slogans – Facts, news and discoveries – Ideas, procedures, methods, systems, processes (however, these may be patentable) – Works lacking a modicum of originality (e.g. a phone book in alphabetical order) – Works created by the U.S. government – Useful articles (such as clothing) 8
  • 9. Duration of the Copyright protection • Copyright law grants exclusive rights to copyright owners – Term of copyright is currently life of the author + 70 years – Copyright notice ( © ) is not required – When copyright expires, work enters the public domain • To maintain balance, © Law has several exemptions (Ex. Fair Use) 9
  • 10. Copyright Exemption - Fair Use  Balancing test, comprised of four factors:  Purpose and Character  Nature of the copyright work  Amount of the use  Effect on the market or potential market for the copyrighted work 10
  • 11. How to Obtain Permission • Identify the © owner • Contact the © owner in writing and include: – Exact material to be used – Intended use of the material – Form of publication 11
  • 12. When Permission Isn’t Needed • Work is in the public domain – US Federal Government document – Published in US prior to 1923 – Published in a foreign country prior to 1909 • Creative Commons licenses • When you are the creator and have retained the rights to re-publish 12
  • 13. Let’s talk about Speaker Releases 13
  • 14. The Creative Commons License 14
  • 15. What are the Creative Commons? 15 “C-Clones or Creative Commons” by Kristina Alexanderson; This image is being used under a CC-BY-NC-SA license.
  • 16. What are the Licenses 16 Attribution CC-BY Attribution-NoDerivs CC-BY-ND Attribution-ShareAlike CC-BY-SA Attribution- NonCommercial CC-BY-NC Attribution- NonCommercial- ShareAlike CC-BY-NC-SA Attribution- NonCommercial-No Derivs CC-BY-NC-ND “No Rights Reserved” Public Domain Mark
  • 17. Applying a CC License to your work • If your original content, use CC Choose a License Tool http://creativecommons.org/choose/ • If remix of content, use OER IPR Support Creative Commons License Compatibility Wizards - http://www.web2rights.com/OERIPRSupport/cre ativecommons/ 17
  • 18. Creative Commons Exercise creativecommons.org/choose/ Scenario: I have created a video and want to share it with the world on YouTube. You want to make sure people can remix it, quote it, or create other works with it, as long as they also share what they create openly too. You do not care if someone profits from their use of your video. Which CC License should you choose?? 18
  • 19. Searching for CC Licensed Content search.creativecommons.org 19
  • 20. Using CC Licensed Content • Proper Creative Commons attribution should include: – The name or user ID of the creator – The title of the work, if any – The Creative Commons license under which the original work is available – A reproduction of any copyright notices the creator included – If you’ve made a derivative work, an identification that your work is derivative 20
  • 21. Example: 21 “Moses…” by Giovanni (giopup @ flickr); This image is being used under a CC-BY-SA license.
  • 22. Let the Q & A commence! 22

Notes de l'éditeur

  1. Titles, names, short phrases, slogans Facts, news and discoveries Ideas, procedures, methods, systems, processes (however, these may be patentable) Works lacking a modicum of originality (e.g. a phone book in alphabetical order) Works created by the U.S. government Useful articles (such as clothing)
  2. Speaker releases are not just about copyright law They protect you from issues involved in rights of publicity and rights of privacy