1. london
Europe’s leading digital marketing,
media and advertising event
• ad:tech london is the Uk’s largest dedicated online
marketing conference & exhibition
• we bring together publishers, agencies, brands and
online marketing suppliers to network and do business
• over 74%* of our audience make decisions that lead to
the purchase of online solutions
* taken from visitor data from adtech 2010
2011 EvEnts:
San FranCiSCo • new Delhi • new York • lonDon • Singapore • Beijing • Shanghai • TokYo • SYDneY

2. exhibiting at ad:tech...
ad:tech london is the place where publishers, agencies, brand marketers and companies providing online
products and services meet to network and do business.
as part of the dmg technology division - currently working with over 75,000 digital marketing professionals
- ad:tech london draws on over 10 years serving the online space. google, Facebook, Microsoft, YouTube
and Twitter are all partners of ad:tech – in fact, ad:tech london 2010 was the first Uk event facebook
exhibited at.
ad:tech london has it all: an exhibition hall full of the industry’s most important players, a 2-day 120+
speaker conference programme, high profile sponsorship opportunities, seminar theatres and networking
parties. with over 7,688** visitors attending in 2010, ad:tech london is the only place to be to do business
in 2011.
ad:tech is also supported and endorsed by key media and industry contacts including
Media Partners
Associations
let our exhibitors do the talking....
Video: Silverstream TV
if you are unable to view this
movie in the pdf, please click
here to see online
ad:tech London was the first event in the UK that Facebook exhibited at and it’s proven
to be extremely useful, delivering a large number of contacts with potential advertisers!
Marketing and Communications Manager, Facebook
** official BPA figure for ad:tech 2010
engage with us at #adtechUk | www.ad-techlondon.co.uk

3. ad:tech London is the place where solution providers
come together with publishers, agencies and brand
marketeers to network and do business.
Brands, agencies and publishers rely on ad:tech london to find the best companies to work with, with
over 40% finding suppliers they would not use, had they not visited the show*.
The exhibition hall itself connects visitors to all the software, services ad strategies employed in digital
marketing today, including:
• ad Server / networks / exchanges • online gaming, in-game advertising
• affiliate marketing • publishing/ cMS tools
• analytics / Metrics / Tracking • rich Media
• crM/ Database • SeM: paid for search / pay-per-click
• e-commerce/ online retail • Seo: organic or natural search
• email marketing • Social Media / Ugc / 2.0
• interactive TV, TV online, Video • Targeting
• Mobile marketing • web design
• Dooh • research and insight
ad:tech London was superb! As first time exhibitors and as start-up company looking to grow
our presence in the UK, this was a really great place to connect with both potential clients and
partners. We were impressed at the number of people in attendance and at the abundance of senior
level decision makers. We will definitely be back next year.
Marketing Manager, Adnetik
why exhibit?
• Generate new leads: Thousands of companies travel from all around the world to attend
ad:tech. Meet them face-to-face and make these prospects your new customers.
• Exposure: as europe’s digital marketing industry continues to grow, competition among
vendors increases. key positioning at ad:tech london places your organisation in front of the
Uk’s buyers.
• Connecting with existing clients: in today’s fast-paced virtual world, it has never been more
important to connect in the real one. Use ad:tech as an opportunity to meet and entertain
existing customers. They will attend the show and expect to see you there.
• Marketing and new product launches: ad:tech has become more than a marketing show: it has
become the central hub of the digital marketing community. company launches, new product
launches, press releases, general announcements and new initiatives all get more exposure and
reach through ad:tech london’s targeted network of global attendees, partners, sponsors and
associations.
• Press coverage and investor visibility: ad:tech events are a gauge for industry trends, emerging
technologies and industry shifts. publications and investors make it a priority to attend.
* taken from independent visitor research conducted in Oct 2010
engage with us at #adtechUk | www.ad-techlondon.co.uk

4. who will you bump into at the show?
The ad:tech audience is comprised of a diverse range of professionals from across europe, USa and asia.
each year, we welcome agencies (traditional, digital, integrated, pr, creative), marketers (representing
FTSe 500 brands from a cross section of industries), publishers (traditional and online), developers, Vcs,
SMes, entrepreneurs and digital specialists (e.g. social media, Seo, mobile, ad networks and gaming).
a sample of 2010 ad:tech visitors, ready to do business!
american express Mobile Strategy Manager pickfords Marketing Manager
avis e-commerce Manager playphone cco
aXa ppp healthcare head of e-Business proctor & gamble group Brand Manager
Baa airports limited head of e-commerce provident Financial Digital Marketing Manager
Bacardi global Brands Digital Marketing Manager pruhealth Senior Marketing Manager
Barclaycard Senior innovation Manager rac online Marketing Manager
BBc Director of Marketing, FM&T radisson edwardian e-commerce Manager
Betclick head of Search Marketing rbs insurance Seo & affiliates Manager
Betfair head of Uk acquisition rosetta Stone online Marketing
Boden Search Manager BSkYB head of operations
Brown-Forman interactive Marketing Manager channel 4 inv & ad ops controller
confused.com campaign Manager cnBc Digital Director
Debenhams Search Marketing Manager Future publishing Digital commercial Director
Disney Digital Marketing Director iTV project Director
easyhotel.com commercial Director Metro head of Marketing
expedia account Manager talkSporT head of Digital
Fair investment company ceo Telegraph Media group Syndication Director
Flight centre Uk head of Marketing operations The independent commercial Director
glasses Direct head of Marketing carat group Digital Director
hertz online Marketing Manager g2 ceo, eMea
hilton worldwide Search & Dr Marketing Manager global Beach Managing Director
hp Marketing Manager lBi Managing Director
hsbc private Bank France Senior Vice president profero head of Media
iTV project Director rapp Digital consultant
jobsite online Marketing Manager reading room ceo
johnson & johnson global Vice president Beauty Saatchi & Saatchi Media innovaton Director, emea
just-eat.co.uk Marketing Director TBg DigiTal associate Display Director
kelkoo.com Marketing Director Uk
king.com ceo
lloyds Banking group Marketing Manager
lonely planet Senior Media & comms executive
l’oreal active costmetics head of Digital Marketing Uk
louis Vuitton worldwide Digital Director
lovefilm chief commercial officer
Match.com Business Development Manager
Mind candy / Moshi Monsters chief Marketing officer
nationwide Digital Marketing Manager
nectar head of e-commerce
nokia Digital Marketing Manager
o2 Search Marketing Manager
orange Digital Manager
p&g e-retail western europe
paddy power paid Search Manager
pepsico Media & insights Director -eMea
engage with us at #adtechUk | www.ad-techlondon.co.uk

5. the reach of ad:tech London...
we reach out to over 4 million marketing professionals via our integrated marketing and pr campaign,
unifying the complete marketing mix. You will see us in the press (Metro, revolution, Marketing and real
Business), online (eMarketer, iaB, Techcrunch, Mashable, nMa and Telegraph.co.uk), as well as via our
social channels (Facebook, Twitter, linkedin and YouTube) and the regular ad:tech newsletter sent out to
over 36,000 active subscribers.
Here’s just a sample of our activities:
Direct marketing to over 1 million
we reach out to the whole industry via
inserts and ads featured in the leading
media providers including revolution,
Metro, real Business Magazine, B2B
Marketing, as well as distributed flyers with
our industry partners including the iDM, iaB EXHIBITION I WORKSHOPS I CONFERENCE I BUSINESS NETWORKING
and Utalkmarketing. THE WORLD’S LEADING
EVENT FOR DIGITAL MEDIA
Join 8,000+ business owners,
marketers and advertisers to
learn from leading online experts
at ad:tech London and harness
the power of digital.
21 - 22 September 2010 Join the conversation! Register for FREE today
National Hall, Olympia www.ad-techlondon.co.uk
Spice-1920 Metro-HalfPage_v2.indd 2 15/9/10 13:56:56
PR and editorial reach
ad:tech london produces a regular industry
newsletter that goes out to over 36,000
subscribers, featuring the latest industry and
show news and sponsored features. our pr
team are also in contact with key technology
and marketing journalists from publications
such as the Mail online, The Telegraph,
The independent, FT.com, The Metro
and The guardian.
Social space
we engage our audience with updates and commentary via our
key social channels – twitter, linkedin, Facebook and partner
blogs. The ad:tech Marketing cow game also generates lots of
interest from a worldwide audience keen to test their marketing
knowledge. www.marketingcow.co.uk
Exclusive distribution of the ad:tech Event
Preview via Marketing Magazine
our partner Marketing Magazine sends
out the ad:tech event preview to its 35,000
subscribers.
engage with us at #adtechUk | www.ad-techlondon.co.uk

6. coverage from 2010...
Social and Mobile headline london’s Microsoft and Yahoo are wise to investigate agency payment
2010 ad:tech conference.
The increase of digital continues to redefine Suspicious information being held about them online, users are
the business of marketing refusing to give out personal details or building false profiles.
are consumers right to be concerned?
Twitter employees are a rarity this side of the atlantic, so Social recommendations can revolutionise online advertising,
it was no surprise to see a healthy crowd for this morning’s says google.
opening session “Twitter and advertising: an engaging
conversation” at digital media conference adTech.
engage with us at #adtechUk | www.ad-techlondon.co.uk

7. 52%* of ad:tech London attendees made this the only
event they attended in 2010
ad:tech sees a year-on-year 10% growth, without compromising the quality of our audience
ad:tech visitors are qualified marketing practitioners with real interest in sourcing new ideas and tuning in
to the best in digital marketing innovation.
How digital savvy C-Level, Directors and Managers
are our audience? make up 78% of our audience
n New to the industry n Director
n 12 months experience n Manager
16% n 3-4 years experience
32%
20% n More than 5 years
n Executive
experience n C-level
n Assistant
32% 18%
26% 38%
12%
6%
Intended online spend of ad:tech visitors
15K
10K
5K
0
Less than £25,000 £25,000-£49,000 £50,000-£99,000 £100,000-£249,000 £250,000-£999,000 £1million-£5million £5 million plus
Top nine areas of interest to our visitors
3000
2500
2000
1500
1000
500
0
Metrics and Email services Affiliate Marketing Search Engine Ad or Media Search Engine Ad Networks Mobile Marketing Social Media
Analytics Optimisation Buying Marketing (PPC, / Exchanges
(natural, organic) CPA, CPM)
Exhibitor feedback:
After a sold-out show in September 2010, we recruited an independent research agency to get to the bottom
of why brand marketers, agencies and publishers attend ad:tech London. The feedback was clear: ad:tech
London is the key event for an audience that have significant budgets to spend.
• 49% of ad:tech attendees had responsibility for the purchasing decisions within their company**
• 62% of ad:tech London visitors are entering into business with new suppliers they met on the exhibition floor
in 2009*
• Put simply, when our visitors attend ad:tech London they place their trust in our exhibitors to help identify
the products and services they should invest the estimated £1.56bn** of budget they hold collectively*
*2010 independent visitor research
**2010 Myatech registration data
engage with us at #adtechUK | www.ad-techlondon.co.uk

8. exhibiting info
Booth information
• Be part of the marketplace. whether you just need the space,
you want us to build the booth for you or you want to go that
extra mile to get ahead of the competition, we can help every
step of the way.
• we have turn-key solutions for overseas exhibitors or
companies who just want to turn up and exhibit!
Seminar theatres
• educate the marketplace. 30 minute presentations available
at the exhibition seminar theatres
• The perfect platform to demonstrate a case study, research,
product launch or expertise to an audience of engaged
marketers
For a package tailored to your marketing objectives, talk to us today:
anthony hull Mélanie Somers neema patel
event Manager Senior Sales executive Senior Sales executive
+44 (0)20 3180 6515 +44 (0)20 3180 6519 +44 (0)20 3180 6592
> Email > Email > Email
We chose ad:tech London to
launch our next generation call tracking
solution, AdInsight Clarity, as we knew Year after year, the exposure DirectTrack gets
from previous shows that it attracted at ad:tech London helps connect us to the right
the right decision makers. In fact the international networks and ad agencies that can
show was so successful that we booked benefit the most from our global affiliate tracking
a stand for 2011 on the second day of and ad serving solutions. In addition to the ideal
the exhibition. We would recommend London location, the ad:tech team consistently
ad:tech to everyone in the advertising provides sponsorship options that are designed to
technology sector! help us generate qualified show leads and increase
awareness about new DirectTrack solutions.
Ross Fobian – Director, AdInsight Limited
Jennifer Nolder, Marketing Manager, DirectTrack
adtech is the biggest event for the online/offline media buyers/sellers.
We have exhibited for the last 4 years, and we pre-book the stand every year!
Alok Anjan, Director of Adverting, Fivelead
engage with us at #adtechUk | www.ad-techlondon.co.uk

9. about ad:tech
ad:tech was acquired by dmg :: events in
2005. For more than ten years, ad:tech has
provided media, marketing and technology
professionals with the tools and techniques
they need to succeed in a changing
digital world. with 10 shows in 7 countries,
ad:tech’s globally respected roster of
speakers, workshops and exhibitors
continues to make it the preferred resource
and destination for digital marketers
everywhere.
www.ad-tech.com
about dmg :: events
an international exhibition and publishing
company, dmg :: events produce more
than 300 market-leading trade exhibitions,
consumer shows and fairs each year
and publishes 45 related magazines,
newspapers, directories and market reports.
dmg :: events is a wholly-owned subsidiary
of the Daily Mail and general Trust plc
(DMgT), one of the largest and most
successful media companies in the Uk.
www.dmgevents.com