9. Social Media Applied
“This is where I eat donuts”
“Here’s my thoughts on donuts”
“Get the latest donut News!”
Find many donut
Here’s a few donut ideas
My skills include donut eating
Great online donut experience
“Enjoying a donut with friends”
Now listening to ‘donut’
“Here I am eating a donut”
I’m eating a #donut
“A vintage photo of my donut”
10. The ‘Power of Many’
- 1.19Billion Users
- 1 Out Of 7 People
- In 9 years
Which sites
should I have a
presence on?
Why is Social
Media Important?
12. Method or Process?
Driving Online Traffic
Use Your Social Media
How do I get the
most out of my
Business Postings?
With Your Website
To Drive Traffic
15. Facebook for Community
“Enjoying a donut with friends”
Facebook shares
have the greatest
influence on Google
rankings in the US
Sales are not about pursuing leads anymore,
but people. They have histories, families and
lives with meaning.
Facebook can expose
meaningful conversations that
can trigger selling
opportunities...
16. Twitter for Branding
“I’m eating a #donut”
2X the amount of
leads per month
for companies that
use Twitter
18. Resume for Connections
Connect with fellow donut lovers
Social Selling is not just
about ‘who you know’ but
driven by ‘what you know’
and ‘when you know it’.
82%
23%
How should
we allocate
our budget?
Consumers TRUST Professional Information
More than 80% of Members feel that
Linkedin has influenced their
business decisions...
19. Blog for Content
“Here’s my thoughts on donuts…”
81% of US online
consumers TRUST
information and
advice from blogs
61% of US online consumers
have made a purchase based on
recommendations from a blog.
B2B companies with
blogs generate
67%
more leads per month
on average than non-
blogging firms
Main
Website
Blog(s)
Press Releases
Newsletters
Subscribers
FollowersPartners
20. Social Selling
61% of US marketers use
social media to increase
their leads.
Businesses Using Social Media:
Why?
1) Customers are already there.
2) Competition is there and if not, will be soon.
3) Employees and customers expect it.
90% 53% 47% 33%
Facebook can expose
meaningful conversations
that can trigger selling
opportunities...
21. BEST PRICES
GOOD SERVICE
TOP BRANDS
REPUTATION
CONVENIENCE
Selling Process
Build A
Relationship
With Your
Clients
22. ● Understand the Anatomy
○ Ask Questions (FAQ Group)
● Relevant Resource
○ Plug-In Session
● Join the Conversation
○ Get Active (Posting Group)
Social Selling Strategy
23. ● Adds Value
● Local Ambassador
● Progressive
● Educated & Informed
Characteristics
SOCIAL SELL
25. ● Read Newsfeed(s)
● Read Links, Watch Videos
● Comment and Share
● Publish Posts, Upload Visual Media
● Network with Peers
● Connect and Join Groups
● Ask Questions
Be an Active User
26. ● Research: Niche / Market
● Connect: Owner & Employees
● Trends / Topics / Events
● Reviews / Opinions
Know Your Target
Social Selling is not just
about ‘who you know’ but
driven by ‘what you know’
and ‘when you know it’.
29. 5) Report & Refine
- Monitor
- Report
- Analyze
4) Engage & Refer
- Read Feeds
- Listen & Thank
- Conversation
2) Updating
- Publish Content
- Different Parts
1) Research & Write
- Important Info
- Visual Elements
- Plan Process 3) Social Broadcast
- Share
- Invite
- Message
Plan of Action
30. Time Management
Hours a Month / Week
● Research & Write - 14 Hours
● Updating - 4 Hours
● Social Broadcast - 5 Hours
● Engage & Refer - 9 Hours
● Report & Refine - 2.5 Hours
31. Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?
32. Get Results
1. How do I Start?
Plug in Session
2. Am I visible online?
SCC Website Orientation
3. Am I doing it Right?
Monthly Facebook Groups
4. Where can I get help?
Facebook FAQ Group
5. Who can teach me?
Seminars, Webinars, Workshops
6. How does it work?
Facebook Community Campaign
33. Strong Community
Real Life:
An active community is a strong one.
Digital World:
A connected community is a
relevant one.
