sales deck

1. Melissa Bowden
VP, Sales
melissa@mlg.tv
PROPOSAL FOR NISSAN

2. A VISCERAL ARENA
FOR AN ELUSIVE AUDIENCE
M18-34
AVERAGE VISIT: 37 MIN
AVERAGE VISITS: 2X PER DAY
HERO WORSHIP OF PLAYERS
MLG HAS BECOME THEIR PRIMARY SOURCE FOR PREMIUM CONTENT, AND QUALITY PRODUCTS
A LEAN FORWARD ENVIRONMENT FOR AN ELUSIVE AUDIENCE 3

3. PREMIUM CONTENT REACHING MILLIONS OF CONSUMERS 4
PERSONALITIES GAME PLAY
LIVE EXPERIENCEPROGRAMMING

4. AN IMMERSIVE EXPERIENCE 7

5. 54 MILLION HOURS OF MLG VIDEO CONSUMED IN 2013

6. THE BIG IDEA + PRPOSAL

7. • MLG will host a live NBA 2K14 tournament during the NBA All-Stars in New Orleans to feature NBA celebrity gameplay and commentary
• Open Bracket: MLG will host an open NBA 2K14 Tournament on MLG.tv for general public where the winner will be flown to All-Star event to
compete live with & against the Pros… a once in a lifetime experience!
• Pro Gamer Bracket: MLG Pro Gamers will compete against each other for their chance to win a trip to All-Star event to play live against NBA
players and open bracket winner
• Pro Gamers will promote tournament via social channels to help drive tune-in to live event
• MLG to act as official NBA 2K14 All-Star tournament organizer and broadcast partner
• MLG + EA will promote the event via various media outlets
• Event will be available on YouTube via VOD
• Nissan and MLG to determine prizing
• Live Event Location: New Orleans
• Nissan can provide vehicles for all NBA 2K14 All-Star Tournament Participants to drive to event (MLG will film and include in broadcast)
• Date: February 14 -15
• Format:
• 4 teams, 8 players total (6 NBA Players, 1 Pro Gamer, 1 Winner)
• Competition to feature semi-finals and finals
• Nissan can showcase cars at event

8. CAMPAIGN TO INCLUDE:
o Targeted digital media plan on MLG.tv to drive buzz and awareness for event
• Over 12MM total impressions
• 14 exclusive day placements (100% SOV for the day)
• Over 1M live video impressions
o Promotion:
• Co-branded media promotion to increase viewership of launch/tournament event
• Pro gamer social promotion to drive awareness, excitement and tune-in
o Full broadcast and tournament services
• Full broadcast / production crew on-site for one (1) day including:
• Producer/Director
• Graphics Coordinator
• Audio Engineer
• Project Manager
• Network Manager
• Camera / Audio Operator
• Live Streaming set up and management
• Broadcast graphics package
• Video On Demand hosting / promotion
• Equipment shipment and usage
• All production execution
• T&E for MLG staff
o MLG Play online tournament and prizing
o NBA Player fees
o 5 premium tickets to NBA All-Star Game for Nissan
COST: $300k

9. Dwight Howard, Houston RocketsRicky Rubio. Minnesota Timberwolves John Wall, Washington Wizards**DeAndre Jordan, LA Clippers
DeMarcus Cousins, Sacramento Kings Ty Lawson, Denver Nuggets Chandler Parsons, Houston Rockets Amar’e Stoudemire, New York Knicks
POSSIBLE CLIENTS* AT ALL-STAR• Relativity Sports is partial owner of MLG
** John Wall is under contract with NBA Live and will not be able to participate in NBA 2K event

10. 9
- You v The Pros
ENTER FOR YOUR CHANCE TO PLAY
NBA2K14 IN A LIVE TOURNAMENT
AGIANST 6 NBA PLAYERS
AT THE ALL-STAR EVENT
IN NEW ORLEANS
BRANDED GAME BATTLES PAGE
- Winner goes to New Orleans to play against these guys.

11. BRANDED CUSTOM BROADCAST CONTENT

12. LIVE BROADCAST OF NBA2K14 ALL-STAR TOURNAMENT

13. LIVE EVENT - NBA2K14 ALL-STAR TOURNAMENT

14. SOCIAL PROMOTION FROM HIGHLY INFLUENCIAL GAMERS
4,361,021 14,126,922
TEAMS AND PROS PERSONALITIES

15. 5 TICKETS TO NBA ALL-STAR GAME

16. BECOME A HERO BRAND THROUGH
AUTHENTIC ENGAGEMENT
AVERAGE LIFTS FROM MLG BRAND ASSOCIATION INCLUDE:
+6% IN BRAND AWARENESS
+11% IN CONSIDERATION
+22% IN BRAND AFFINITY
+14% IN PURCHASE INTENT