Entrepreneur Expose Pdf Presentation

About Entrepreneur Expose’~

The mission of Entrepreneur Expose’ is to reveal options, resources and
connections for today’s business women through conferences, the internet,
workshops and social media. We believe fostering the entrepreneurial spirit
is one solution to economic growth and stability.

The Co-Founders of Entrepreneur Expose’ are Melissa Gasnick Cloeter and
Linda Wellbrock, who worked together for a media and events company.

In 2007, Ms. Cloeter started a consulting business, WINC. She has a
Bachelor’s Degree in Business Management with a Minor in Marketing and
has extensive sales and marketing experience having worked for top major
Fortune 500 companies.

Ms. Wellbrock has a Masters in Female Entrepreneurship and extensive
experience in sales and marketing having worked for major Fortune 500
Companies. She started “Her Business” in 2009.

“Our goal is to be an inspiration and a resource for women as they go
through the journey of entrepreneurship. “

About Entrepreneur Expose’~
The inaugural Entrepreneur Expose’ was on October 24, 2009 at
Hamilton Park Conference Center in Florham Park, NJ. Over 300
attendees were connecting throughout the day with over 62
businesses exhibiting, numerous media partners and several angel
investors. Verizon Wireless was the co-sponsor of the event.

©2009 Entrepreneur Expose’ All Rights Reserved www.entrepreneurexpose.com

Our Partner Organizations ~
Centenary College- SBDC
Centenary College- WNTI Radio
Continental Airlines
Chameleon Video
David Taylor Design, LLC
Fairleigh Dickinson University- The Rothman Institute
Hackettstown BID
Identity Magazine
In Biz Magazine
Morristown Business Partnership
NAWBO- North/Central New Jersey
NJAWBO- Morris County Chapter
NJAWBO- Women’s Business Center
NJ Life Magazine
NJ Monthly Magazine
NJN Publishing
NJ Young Professional
Parsippany Chamber of Commerce
Publishers Design Group, Inc.
Saks Fifth Avenue
The Professional Women’s Center
“The Toilet Paper Entrepreneur”
Transitioning to Green
The Women’s Fund of New Jersey
UCEDC
WRNJ Radio

The Morning ~ Entrepreneur Expose’
Co-Founders~
Melissa Gasnick-Cloeter &
Nina Moseley~ Linda Wellbrock
Senior Director
Div. of Minority
& Women
Business
Development,
Department of
Treasury, State of
New
Jersey…Nina
spoke about the
importance of
having your
business certified,
the process, and
the state’s
resources to help.

Alan Wink~ Director at Amper, Politziner & Mattia Accounting
Firm and Jump Start NJ Angel Network…Alan spoke about how to
pitch your business to Angel Investors.
Kate Tomlinson~ Publisher & Editor of NJ Monthly
Magazine…Kate spoke about pitching your business to the media.

Break-Out Session ~
“Let’s Get This Party Started”~ Implementing your idea to a reality.

Marion Zajac ~ NJ Economic Development
Authority was the Moderator with Jeana
Wirtenberg~ Co-Founder & Director for the
Institute for sustainable Enterprise (ISE);
Donnella Tilery~ CEO & Founder of Donnella’s
Closet; Nicholas Martin~ Assistant VP at TD
Bank; Mary Adelman~ Assistant Director at
Centenary College SBDC.

“Money, Money, Money” ~ Everything you
need to know about money and your business.

Gail Rosen~ Principal at Gail Rosen CPA was the
Moderator with Sharon Malone Brown~
President & CEO of Environmental & Occupational
Safety Services, Inc. (EOSS); James Kocsi~ District
Director of the US Small Business Administration;
Denise Boutross McGlone~ Executive VP and
CFO at Affinity Federal Credit Union; Renee’
Vanek~ President of Affinity Investment Services
& Members Alliance Insurance.


“I Will Survive” ~ Marketing strategies in a recession, using
social media and the legal implications associated with social
media.
Ethne Swartz ~ Associate Professor & Chair of Marketing &
Entrepreneurial Studies at the Silberman College of Business at
FDU was the Moderator with Mike Michalowicz~ Founder of
Obsidian Launch and author of “The Toilet Paper Entrepreneur;”
Mary Repke~ Founder of The Chief Bag Lady and Coakley
Business Class, LLC; Beth Hinsdale-Piller~ Shareholder at
Wilentz, Goldman & Spitzer in the Labor & Employment
Department.

“Simply the Best”~ Take your business to the next level by handling Human Resource issues, franchising and having
your infrastructure ready. Jill Johnson~ Co-Founder & COO of the Institute for Entrepreneurial Leadership (IFEL) was the
Moderator with Christina Stoneburner~ Attorney at Fox Rothschild LLP in the Labor & Employment Department; David
Schmeltzle~ President of Vintners Circle Franchising, LLC; Esther Luongo Psarakis~ President of Taste of Crete LLC &
Managing Partner of Foodpreneur; Monica Chenault_Kilgore~ President & Senior Consultant of The Chenault Group.


Our Exhibitors~
Above & Beyond Massage Envy*
Affinity Federal Credit Union Millar Hair Studios
Associated Graphics Morristown Memorial Hospital
Atrio Life Coaches NJAWBO- Women’s Business Center
Baby Power* PNC Bank
Bressler Law Firm Prudential**
Bright Horizons* Saks Fifth Avenue
Budd Larner Law Firm SCORE
Cartridge World* Selve Shoes
Centenary College~ SBDC Send Out Cards*
Century 21~ Joe Tekula Realtors** Silk Purse Women Magazine
Chameleon Video TD Bank
Cocoa Vino The Division of Women & Minority
Coughlin Duffy Law Firm Business Development
David Taylor Design, LLC Toilet Paper Entrepreneur
Donnellas’ Closet Transitioning to Green
Dr. Paul Figlia Twisted
NJ Economic Development Authority UBS Financial**
Edward Jones** Union County - EDC
Fox Rothschild Verizon Wireless
Hackettstown BID Vintners Circle Wine*
Hill Top Community Bank Wellness Gala
Horizon Blue Cross/ Blue Shield Worth Collection* & **
IVF-NJ
Jacqueline Pasquale Spa
Kilcommons Shanahan Law Firm * Denotes a Franchise business
Lady J’s Vintage Treasures opportunity
Lia Sophia** **Denotes a Home-Based business
LTC Partnerships opportunity
Luran Custom Home De’cor
Mary Kay Cosmetics**


Gubernatorial Candidates~

Gubernatorial Candidate Chris Christie.

Governor Tom Kean

Linda Wellbrock, Mr. Chris Christie,
Melissa Gasnick-Cloeter, Gov. Tom Kean


Gubernatorial Candidates~

Linda Wellbrock , Mr. Chris Daggett,
Lt. Governor Candidate Melissa Gasnick-Cloeter.
Frank Esposito Gubernatorial Candidate Chris Daggett.

Gov. Corzine Surrogate~
Fanwood Mayor Connie Mahr

Expo Time~

Great Connections, a Little
Shopping and Serious
Networking!

Entrepreneur Expose’
2009 Advisory Steering Committee Members
Alice Anselmo UBS
Carol Jegou The Worth Collection
Christina Stoneburner Fox Rothschild Law Firm
David Capodanno Amper, Politziner & Mattia
Dawn Deselmak Affinity Federal Credit Union
Deborah Hurley Hurley Jones & Associates
Debra Bowlby Pinpoint Graphics & Printing
Elizabeth Smith Century 21- Joe Tekula Realtors
Ethne Swartz FDU- The Rothman Institute
Janice Kovach NJ Division on Women- Department of Community Affairs
Jim Gerace Verizon Wireless
Jodi Holveck NJN Publishing
Jody Levinson Johnson & Johnson
Lorraine LaShell Silk Purse Women Magazine
Marian Sulenksi Right Management
Mary Adelman Centenary College- SBDC
Mike Michalowicz Obsidian Launch- The Toilet Paper Entrepreneur
Mitchell Rait Budd Larner Law Firm
Penni Nafus NJAWBO- The Women’s Business Center
Paige Sato UCEBC
Rose Suriano Podvey, Menaor, Catecci, Hildner, Cocoziello & Chattman
Sharol Lewis Horizon Blue Cross & Blue Shield
Srividya Rajan PNC Bank
Stephanie Sherman Prudential


Pitching “Behind the Curtain” & “The
Sharkette Tank”


“Sharkette Tank” Finalists &
The Winners~ Selve Shoes in Red Bank

(L- R) Debbie Peterson~ Wellness Gala;
Karin Lund~ Selve; Ruby Wesley~ Taste of Ruby;
Shan Massucco~ SHAN Skin Care “The Sharkette Tank” Winner: Selve owned by Karin
Lund and her business associate Debi Kapec.


Survey Results~
Entrepreneur Expose' Attendees Made Solid Connections
Start-Up Exisiting

19%
26%
YES
NO
74%

81%

Did the vendors provide Did you participate in "The
valuable resources & Behind the Curtain?"
connections?

23% 43%
Media Room
Yes 57%
Angel Investors
77% No


Survey Results~ Break-Outs
Let's Get This Party Started "Money, Money, Money"

15% Not Great

So-So
10%
Good
5%
Excellent
0%
Excellent Good So-So Not Great 0% 5% 10% 15% 20%

"Simply the Best"
"I Will Survive"
15% 30%
20%
10%
10%
5% 0%
Excellent Good
0% So-So
Not
Excellent Good So-So Not Great
Great


The Future…
Entrepreneur Expose’ Blog on NJ.Com~
January 2010

New Jersey Conferences/Expo-
New Jersey Pitching Workshops- May 1, 2010 at Dolce
February 2010 October 2010
March 2010
August 2010
September 2010 New Jersey Program & Guide~
May 2010
October 2010

Angel Investor Network
New Jersey Scholarship Program

New Jersey Mentoring Program
Franchising Program


The Future…
As of January 2010, our Partner Organizations:

NJ State SBDC; NJ EDA; NJ SBA;
Fairleigh Dickinson University- The Rothman Institute;
NJ.Com; UCEDC; Hackettstown BID; Morristown Business Partnership;
SCORE; NJ Entrepreneur.com; NJ Monthly Magazine; NJ Life Magazine;
NJ Young Professional; Publishers Design Group, Inc.; The Professional
Women’s Center; “The Toilet Paper Entrepreneur;” Transitioning to
Green; The Women’s Fund of New Jersey; WRNJ Radio


A Special “Thank You”…
Photographs by:
Diane J. Lizza
Maplecroft Studio
731 Route 94
Newton, New Jersey 07860
908- 362-9546

Main Room Video by:
Ted Dillenkofer
TD Video Services LLC
http://www.tdvideoservices.com
908-916-5250 Office
908-303-3329 Mobile

Entrepreneur Expose’
P.O. Box 954
130 Goldfinch Drive
Hackettstown, NJ. 07840
(908)852-4200
(908)852-4496 Fax
www.entrepreneurexpose.com


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