Financial Analysis of Google

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This project is for my Financial Accounting 2 class. I choose to analyze Google, and the project proved to be informative, challenging, and fun!

Économie & finance Technologie Business

Larry Page and Sergey Brin collaborated on research project

Mathematical algorithm dubbed PageRank,[object Object]

Google created; play on mathematical term “googol”,[object Object]

Incorporated September 4, 1998 as private company

Initial public offering August 19, 2004 ,[object Object]

Eric Schmidt-Executive Chairman Business Relationships,[object Object]

Creating Google+ social network & Google Games

Dropping unfruitful projects; Google Desktop, 8 others,[object Object]

Balance Sheet Comparison Quarterly Annual

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Running Head: GOOGLE INC. FINANCIAL ANALYSIS Google Inc. Financial Analysis 9 Google Inc. Financial Analysis <Name> <University> Professor: <> Date: <> Executive Summary Google Inc. is known for its global search engine despite engaging in other segments. The company creates products and services that suit the global market. Google Inc. mission is to organize world information and make it universally accessible. Advertising is a significant segment of Google investment as most of its profit comes from it. Advertising accounts and generates 87% of Google Inc. revenue. Other than that, the company engages in fields of operating system and Platforms. By collaborating with around 75 technology and mobile firms, they have developed android technology where Google has earned 2.8 million dollars from the technology. Android technology is a great platform that facilitates innovation in mobile ecosystem that aims to offer users with great technology experience. Other products include Google chrome which is developed as a platform to allow browsing the web; it is a new approach to the operating system. Google + is a service that is classified with other social media platforms more so to create business cycles and linkages. Google play is a store containing more than 7,000,000 applications that users can download to serve various uses. Google drive is a cloud computing service where users virtually store their information safely. Google wallet is an electronic payment method where users store their debit and credit card securely. Google TV allows users to watch their different programs. Google is having other upcoming services such as Google now and Google knowledge graph service to ensure they provide the right thing at the right place (Google, 2016). Company Background Google is an American global technology firm that specializes in Internet-related services and products as discussed above. The company derives a lot of profits from AdWords which are in the form of online advertisings. Google was established by Larry Page and Sergey Brin in their academic period at Stanford University while undertaking their Ph.D. The two have around 14 % of the company shares while controlling 56 % of the stockholder voting power by super-voting stock. In 1998, they incorporated Google as a private company with an initial public offering (IPO) following in 2004. Its objective was "to organize the world's information and make it universally accessible and useful," and goes by the unofficial slogan that says "Don't be evil." After the IPO, the company moved to the company headquarters in Mountain View, California, dubbed Googleplex. In the year 2015, the company announced its plans to restructure and reengineer its processes and be a holding company under the name Alphabet Inc. (Yahoo, 2016). After the restructuring, Google became Alphabet's top subs ...

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http://www.corporate-ethics.org BRI-1004 -2- the brutal suppression of demonstrators in China in June 1989. The same search on Google.cn provided a much smaller list and included pictures of a smiling couple in the square.2 The decision to develop Google.cn was complicated. In the words of Elliot Schrage, Google’s vice president of Global Communications and Public Affairs: [Google, Inc., faced a choice to] compromise our mission by failing to serve our users in China or compromise our mission by entering China and complying with Chinese laws that require us to censor search results.… Based on what we know today and what we see in China, we believe our decision to launch the Google.cn service in addition to our Google.com service is a reasonable one, better for Chinese users and better for Google.… Self-censorship, like that which we are now required to perform in China, is something that conflicts deeply with our core principles.… This was not something we did enthusiastically or something that we’re proud of at all.3 MacLean knew that he was perfectly prepared for his current position as director of International Business. After earning a computer-science degree, MacLean had traveled extensively, implementing information systems with an IT consulting firm. He was well-versed in the technical and cultural components of this current project. It was his first job after earning an MBA. He had worked very hard as a summer intern to get his foot in the door at Google, Inc., and landed a job offer in his second year of the MBA program. He had been working at Google for 13 months and was starting to worry about his job security. Within the organization, he did not have enough political capital to weather a storm of critiques. The congressional hearing had planted seeds of doubt in MacLean’s head about the Google in China decision. Was Google endorsing censorship by conforming to the Chinese authorities’ rules? Was Google acting as a tool for the government? Were Chinese citizens better off after Google’s decision to enter China with Google.cn? MacLean was starting to question whether the decision went against their stated mission of organizing the world’s information and making it universally accessible and useful.4 Google’s top leadership had left open the door for revising their strategy by always reminding reporters and those in the company that the decision was made based on the information currently available. The company was not afraid to revisit previous decisions. MacLean had only one day before attending a meeting where he would be queried on the development and implementation of Google’s China strategy and asked for his suggestions for future courses of action. The Senate hearing had attracted a lively audience and had generated vigorous debate. There was a lot of pressure to act, but MacLean’s instinct was to stick by his .

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