3. Let’s talk about
• Using research and data to establish
a user-centered strategy
• Determining the tools and team needed
• Recognizing and exploring how to approach
potential challenges
4. User-centered design
Designing a product or service around how users want
or need to use it, rather than forcing them to change
their behavior to accommodate your product or service.
12. Challenges you
might face
• No budget/staff
• Low awareness of benefits
• Resistance to act
• Organizational change
13. Overcome the
challenges
• Show, don’t just tell.
• Focus on projects that produce tangible results.
• Involve stakeholders throughout the process of
planning, execution, analysis, and reporting.
31. Tips for user tests
• Use social media and email to create a pool of
participants.
• Offer desirable incentives.
• Run small tests often.
• Aim to make things better, not perfect.
39. To be more user-centered…
Get management support and sponsorship.
Build the right team.
Involve users early in the design process.
Measure and communicate results.