Project for our Tech and Innovation Class at IE Business School.

1. ARTIFICIAL
INTELLIGENCE

2. The
Expectations
of AI

3. The Reality of AI

4. Building Blocks
1
2
3
4
5
6
7
8
Natural Language Processing
Ability of a computer to understand and
retrieve data from human speech, and
translate to other languages if necessary
Planning
Ability to create an optimal plan
to automate actions that will
result in the desired goal
Speech
Ability understand, write or say
back the outcome of the
decision or specific operation
Expert Systems
Applications with a knowledge base (from
experts), an inference engine, and a user
interface to facilitate training a computer
Machine Learning
Ability to make a decision based
on data and patterns. Use of
Algorithms vs code. Predictive
Robotics
Ability to resemble human
physical functions, but better,
safer and more consistent
Vision
Ability to extract Data from
images and use them as
reference for future decisions
Connectionist Systems
Ability to learn by example (just like human
brains) to solve complex problems based on
data being “fed”. Unpredictable

5. INSIDE AI
CODE STATISTICS ENGINEERING

6. AI as a Tool
Process
Paradigm
Product
Position
● Personalized Solutions
● Optimized Suggestions
● Automate Tasks
● Instant Service
● Caring and Smart
● Consumer’s Best Friend
● Speed and Consistency
● Integration
● Decision-Making
● Forecasting
● Focus on Tech
● Industry Innovator
● Consumer Geek

7. AI Dimensions

8. AI in Play
HEALTHCARE
SALES & MARKETING
FINTECH
AUTOMOTIVE
● Mining Medical Record
● Diagnostics and Treatment Plans
● Online Consultations
● Deep Genomics
● Drug Creation
● Fraud Detection
● Financial Advisors
● Asset Management
● Lending and Credit
● Forecasting
● Chatbots
● Lead Identification
● Personalized Campaigns
● Market Research
● Assembly Robots
● Self-Driving Cars
● Driver Assistants
● Process Optimization(with IOT)

9. AI Race

10. The Future of AI

11. By far the greatest danger of
Artificial Intelligence is that
people conclude too early that
they understand it.”
– Eliezer Yudkowsky, Silicon Valley AI autodidact

12. Value Proposition
DIVERSE
Non-Techie
RESOURCE RELEVANT
Writers from seven
different countries
DIVERSITY
Always give advice,
ideas or tools to apply
to your business.
RESOURCES
Share must-know trends and
innovations in the world of AI
RELEVANCE
Write articles for non-techie
professionals who want to
understand the techie
world.
NON-TECHIE
*with love and brains*

13. RESULTS:
● Average of 55+ Users Per Week
● Spend 1.7 minutes reading (mobile)
● Mainly Male, Ages 25-34
● Top Classification:
○ Business Professionals
○ Technophiles
○ Creatives
● Top Interests:
○ Travel
○ Employment
● Located in Spain, English Language

14. Channels

15. Key Metrics
Most Popular: Sundays & Fridays, 10am & 9pm
*Metrics for last week don’t include video views

16. Key Initiatives

17. Key Initiatives

18. Advice
Use only as
many
channels as
you can
manage
Don’t be
afraid to
lose users
for people
who actually
read
Always pay
attention to
who is
reading and
why
Learn to code
& automate
tasks for
better
management