2. Jimena A. Borboa Parra
Designer
I was born in the
beautiful Tenochtitlán (Mexico City).
I studied Industrial Design in the CIDI UNAM
and a master’s degree in Engineering
Design at CEU Cardenal Herrera.I have worked
professionally indifferent design areas such
as point of purchase, museography, graphic
design, product design and research. What I
do… I love to create, to solve project problems
in the most innovative possible way, to play
with the huge range of the design tools.
4. Mego
Play
Therapy
Pack
The play box is a basic tool for the child psycho-
logical analysis through the play therapy. Mego
is a play box integrated design that comes as a
result of a Master’s degree research.
The components of Mego are toy and items that
are indispensable for the play therapy and a con-
tainer that is also a mountable toy and drawing
board.
All the main aspects for psychological interpreta-
tion had been taken into consideration creating
unique aesthetics.
This is the first approach to a formal solution of
the problem.
5. Pirate Watch
Navigation watches
There are some people with very
special needs… The ecological
pirates are part of this group; their
job is to save the world in very
extreme conditions and despite
this conditions they do it in very
professional way, so they need
very professional tools.
These watches are designed for
their special needs, considering
the sustainability of the materials
and processes and also providing
very specific aesthetics.
Every detail has been designed
very carefully keeping functionality
as the main objective while still
taking care of the final looks.
Ninpo
Ninja pack toy
Every kid can become a
professional ninja with this
little friend called Ninpo. It is
a super-pro portable pack
with the toy weapons that
every ninja needs.
Ninpo is a training mate that helps kids improve their
aiming when throwing Velcro ninja stars.
6. ONE
Universal keyboard
One is a computer keyboard
for one hand. It has all the
keys and functions of ordi-
nary keyboards.
It also has two joysticks
that work as a mouse or as
arrow keys.
It can be used by lefties or
right-handed people. Caps Lock
Night light
Ratractil wrist support
Light indicators
Multifunctional joystick
Curved base that helps with the finger extension.
7. CocoNOT is the redesign of the project
Coco. Sustainability is achieved in a
different way this time, they are made
of recycled Polycarbonate which brings
qualities like resistance and a shinny
color look. This version allows the user to
stack the stools up.
CocoNot
Plastic stool
8. Fun box
Pizza package
Ergofire
Lighter
Kitchen lighter redesign using
ergonomics as a baseline.
The form follows the common
electrodomestic context and
the color combination allows
an easy visual lecture.
Ergofire is reusable, it uses
common lighters as cartridge.
Fun box is a new pizza package proposal for dramatic people. The concept is based on the experience
of having pizza while watching TV or a movie with friends.
You can have different flavors and condiments to customize your slice and you can even match it with
the movie genre.
The package allows the user to store one or two slices in the fridge.
9. XKY
Acoustic atmosphere
Ceiling for creative spaces that allows creating acoustic atmospheres through a variety of configura-
tions. These atmospheres are programmed to make ideal spaces for conferences, team meetings or
to improve the acoustic privacy. It is completely automatic and customizable.
This was a final BA project made in collaboration with UNAM and Stanford universities as part of the
ME310 programme. It was an interdisciplinary work between engineers and designers and sponsored
by Autodesk.
10. Coco
Stools
Coco are seats that can be assemble together, they are made of coconut
fiber and cloth.
They can be used by people with different heights and children can play
with them.
This project is today part of the Expobicentanio Museum in Guanajuato,
México. It was dsigned for Concepto Museo.
Furiosos
Chocolates
Chocolate sweets design and mold design. The project
was made under Chef José Ramón Castillo’s supervision
in the Xocolá workshop.
Furiosos are inspired by prehispanic axes of the Olmeca
culture.
12. Olor a Niebla
Comic illustration
Comic illustration for Gonzalo Rio Arronte and Qoholét foundations. This comic is part of a series called
“Fuerza Heróica” which talks about subjects like alcoholism, bulimia, bulling, and smoking. The target
users are children and teenagers.
13. Toy Trend research, analysis
and graphic design for AIJU
Toy trends 2013
Resarch and Grapich Design
Dexterity
Method
Branding
Branding design for
Dexteriity Method
www.dexteritymethod.co.uk
14. Sheffield Wood Recycling
Branding design.
www.sheffieldwoodrecycling.org.uk
BrainLunch
Website
Design direction and graphics for
BrainLuch design school.
www.brainlunch.org
