You'll learn the value of structured data and how it impacts the appearance of your search results. This presentation will teach you the fundamentals of structured data, show multiple use-cases, and leave you with a clear actionable strategy on how to implement structured data on your own website.
APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...
Making your website stand out with structured data
1. MAKING YOUR
WEBSITE STAND OUT
/W STRUCTURED DATA
Created by Mendel Kurland / @ifyouwillit
Photo Credit: paul bica via Compfight cc
2. I'M MENDEL
mendel.me | @ifyouwillit
Developer
Marketer
Small business advocate
Inventor
GoDaddy Evangelist
3. WHAT'S IN STORE?
The vocabulary of data
Why structured data is important
Implementing structured data using PHP / HTML
4. THE VOCABULARY OF DATA
- Schema -
- Markup -
Photo Credit: Håkan Dahlström via Compfight cc
5. WHAT THE HECK IS A
SCHEMA?
A schema is a cognitive framework or concept that helps
organize and interpret information.
(http://psychology.about.com/od/sindex/g/def_schema.htm)
10. WHAT THE HECK IS
MARKUP?
A (document) markup language is a modern system for
annotating a document in a way that is syntactically
distinguishable from the text.
17. HIGHER CLICK-THROUGH
Rich data in search results mean higher click-through.
can
Click-through can depend on...
How many other listing have rich data
Relevancy of the search results
Context of the rich data displayed
19. IMPLEMENTING
STRUCTURED DATA USING
PHP / HTML
Find the correct schema
Create a static PHP page
Make static PHP page dynamic
Check our work
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31. AND THAT IS HOW YOU IMPLEMENT
STRUCTURED DATA!
32. QUESTIONS?
Presentation URL
mendel.me/presentations/structureddata
Connect on Twitter
@ifyouwillit
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