We all know what brands *are*, but do you know what they do? What they’re for? Why it makes sense to build one? Take your business or brand to the next level, and finally unlock the hidden potential of brand building.

1. why
we
build
brands

2. the story of
michael rypka
& torchy’s tacos

3. from
a food truck and a
red vespa

4. to
more than 40 stores
and a trailer park

5. ➔writer
➔traveler
➔hiker
➔community
builder
➔coffee enthusiast

6. the story of
tandem coffee

7. from
intimate roastery
in east bayside

9. to
distribution across
north america

10. what takes a concept
from food truck
to famous

11. an awesome brand

12. brand components

13. identity
+
personality
+
consistency
+
discoverability

14. identity

15. ➔logo
➔typography + color
➔imagery

16. personality

17. ➔target audience
➔tone (formal / informal)
➔venue

19. consistency

20. ➔execution
➔content delivery
➔in person

21. discoverability

22. ➔unobstructed view
➔partnerships
➔community engaged

23. result

24. well executed brand
↓
discovery & affinity
↓
loyalty & sharing

25. building a
web / dev / design
brand

26. develop personality

27. ➔be authentic
➔be consistent
➔be responsive

28. create consistency

29. ➔website
➔offline sales collateral
➔social & blog posts

30. encourage discovery

31. ➔multimedia
➔optimized
➔interactive

32. awesome examples

33. website superhero

35. webdev studios

37. godaddy

39. more resources

40. ➔canva brand kit
➔ifttt
➔Slideshare:
CiscoChannels, Partner
Plus Brand Basics
➔brandsoftheworld.com

41. well executed brand
↓
discovery & affinity
↓
loyalty & sharing

42. x.co/wcme16

43. adios :)